The Improvement of Quantity, Production, and the Marketing Strategy of the Products by Poklahsar Merta Nadi in Kutuh Village, Badung Regency, Bali Province

I Gede Mugi  Raharja; I Wayan  Mudra; I Putu  Suparthana; I Nyoman Larry Julianto; Ni Putu Elvian  Andreani

doi:10.30656/jpmwp.v9i2.11391

Authors

I Gede Mugi Raharja Institut Seni Indonesia Denpasar
I Wayan Mudra Institut Seni Indonesia Denpasar
I Putu Suparthana Universitas Udayana https://orcid.org/0000-0001-9383-1441
I Nyoman Larry Julianto Institut Seni Indonesia Denpasar https://orcid.org/0000-0001-9652-9336
Ni Putu Elvian Andreani Universitas Binus Malang

DOI:

https://doi.org/10.30656/jpmwp.v9i2.11391

Keywords:

Cottoni Seaweed, Poklahsar Merta Nadi, Product Marketing

Abstract

Poklahsar Group in Kutuh Village, South Kuta District, Badung Regency, as the producer of "Demen Mie" made based on Eucheuma cottonii, faces two main obstacles: the noodle-making process is still manual, resulting in low production capacity, and the company profile and digital promotional media are not yet effective. This community service program offers two solutions: (1) As a result, the noodle maker machine was successfully modified. (replacement of pulley set, 1.25 mm blade, food-grade lubricant, and SUS304 dough container) to speed up the process and improve hygiene; and (2) redesign of digital promotional media and company profile (mascot/visual identity, new packaging, x-banners, promotional videos, and Instagram content). The implementation results showed that daily capacity increased from around 50 to around 200 packages/day, and monthly output rose from 5 kg to 10–12 kg of processed seaweed. Improved hygiene was achieved through the use of SUS304 components and partial automation of the cutting/shaping stage. On the marketing side, the new brand identity and promotional materials strengthened visual consistency and digital content distribution readiness. These findings indicate that production process improvements based on machine modifications, combined with visual branding reinforcement, are effective in accelerating production, improving hygiene, and strengthening the marketing performance of marine-based MSMEs.

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