Business Model Canvass Training to Achieve Competitive Advantage for MSMEs in SanBarto Paroki, Bekasi

Denta Felli  Ananda; Wawa  Santoso; Irma Satya Indriyanti; Muwafick Hidayat; Denny  Septa; Regi Muzio  Ponziani

doi:10.30656/jpmwp.v9i2.10558

Authors

Denta Felli Ananda Trisakti School of Management https://orcid.org/0009-0000-2426-536X
Wawa Santoso Trisakti School of Management
Irma Satya Indriyanti Trisakti School of Management
Muwafick Hidayat Trisakti School of Management
Denny Septa Trisakti School of Management
Regi Muzio Ponziani Trisakti School of Management

DOI:

https://doi.org/10.30656/jpmwp.v9i2.10558

Keywords:

Business Model Canvas, Entrepreneurship, SME

Abstract

The right business model is very important to enhance business performance nowadays. This business model training, facilitated by the entrepreneurs’ community under the auspices of the Catholic Church of St. Bartolomeus Paroki Taman Galaxy Bekasi, aims to raise awareness and utilize the application of the Business Model Canvas (BMC). The activity was carried out through material presentation, discussions, and question-and-answer sessions, as well as direct practice regarding the use and identification of BMC components. This activity was conducted directly in the Paroki Hall, with 62 participants from various business backgrounds, and took place from 9:00 a.m. to 2:00 p.m. smoothly. Thus, this activity is crucial for community members, as it equips them to apply the BMC framework in their respective businesses. A majority of respondents, almost 60%, find that this activity was useful, relevant, and applicable to their business. This activity will be followed by other relevant training materials, specifically on marketing concepts and digital marketing, in the next meeting session.

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