Empowering Vocational Students in Digital Entrepreneurship via Dropshipping-Print on Demand Integration

Putri Irmala  Sari; Supri Yanto; Suripto Suripto

doi:10.30656/jpmwp.v9i2.10941

Authors

Putri Irmala Sari Politeknik Negeri Lampung https://orcid.org/0000-0002-8455-9498
Supri Yanto Politeknik Negeri Lampung https://orcid.org/0000-0003-4687-016X
Suripto Suripto Universitas Lampung

DOI:

https://doi.org/10.30656/jpmwp.v9i2.10941

Keywords:

Digital Entrepreneurship, Dropshipping, Print on Demand, Vocational Students

Abstract

Technological disruption necessitates a paradigm shift from conventional to digital entrepreneurship, positioning vocational students as crucial agents in the creative economy. This service program aimed to empower these students by integrating dropshipping and print-on-demand business models, focusing on minimizing capital risk while maximizing creativity. Employing a hybrid methodology of Project Based Learning and Participatory Action Research, the initiative engaged 50 vocational Marketing students through a structured process: (1) preparatory needs assessment and SWOT analysis, (2) hybrid workshop implementation, (3) three month intensive mentoring via WhatsApp and Zoom, and (4) a comprehensive evaluation using pre-test/post-test measures, business portfolio analysis, and satisfaction surveys. The results demonstrated a significant 78% increase in mastery of digital entrepreneurship concepts. Operationally, 54% of participants successfully launched and operated online stores, while 60% produced original print-on-demand designs, achieving a 72% market acceptance rate; overall entrepreneurial confidence surged by 95%. Statistical analysis revealed the most substantial gains in understanding the e-commerce ecosystem (85%) and digital marketing strategies (76%). Although obstacles such as limited internet access (affecting 20% of participants) and mid-program motivation fluctuations were encountered, these were effectively addressed through adaptive mentoring. The program conclusively proves the efficacy of a practical, project-based approach in bridging the competency gap between vocational education and Industry 4.0 demands, with recommendations for developing e-commerce-based teaching factories and multi-stakeholder collaborations to ensure sustainability.

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