Enhancing the Business Model Engineering of Electric Motorcycle Conversion Workshops in Vocational High Schools

Abstract

The Blue Sky Program is an Indonesian government initiative aimed at controlling air pollution. The government targets a reduction in carbon emissions of 0.038 to 0.056 gigatons through various policies, including the conversion of conventional motorcycles to electric vehicles as part of the national strategy. This electric vehicle conversion not only contributes to emission reductions but also creates business opportunities for conversion workshops and business entities. However, the adoption and diffusion of the electric motorcycle conversion business in Indonesia still faces several challenges, such as high conversion costs, inadequate supporting infrastructure, and a lack of skilled technical personnel. In addition, low consumer awareness and purchasing power hinder the widespread use of electric conversion vehicles. As a solution, collaboration with Vocational High Schools (SMK) engaged in automotive technology is being sought to strengthen the electric motorcycle conversion business ecosystem. The Problem-Based Learning (PBL) method is used as the primary strategy for developing solutions. This initiative is carried out through the Community Partnership Program (PKM), focusing on: (i) designing training modules on technology and business; (ii) conducting training on business engineering models for conversion workshops; (iii) providing business engineering assistance; and (iv) measuring the adoption and diffusion rate of conversion vehicle technology. Through this program, it is expected that partner conversion workshops can improve their business performance, ultimately contributing to the acceleration of electric vehicle adoption and diffusion in Indonesia.