PERANAN KOMUNIKASI PEMASARAN DALAM MEMBENTUK PERILAKU KONSUMEN

Authors

  • Siska Mardiana

DOI:

https://doi.org/10.30656/lontar.v2i2.347

Abstract

Konsumen adalah titik sentral perhatian pemasaran, mempelajari apa yang dibutuhkan dan diinginkan konsumen adalah hal yang sangat penting. Memahami konsumen akan menuntun pemasar kepada kebijakan pemasaran yang tepat, dan melalui komunikasi, berbagai informasi mengenai produk dapat ditransfer kepada konsumen. Untuk itu diperlukan pemahaman yang lebih mengenai komunikasi, terutama komunikasi pemasaran dalam kaitannya membentuk perilaku konsumen.
 Kata kunci : Komunikasi, Komunikasi Pemasaran, Perilaku Konsumen

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Published

2017-09-30

Issue

Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI

Section

Articles

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