Strategi Pengembangan Desa Wisata

Studi Pada Desa Wisata Cikolelet, Kecamatan Cinangka, Kabupaten Serang Banten

  • Nova Agustini Permadi Program Studi Administrasi Negara Universitas Serang Raya, Indonesia
  • Rachmi Yulianti Program Studi Administrasi Negara Universitas Serang Raya, Indonesia
  • Rethorika Berthanilla Program Studi Administrasi Negara Universitas Serang Raya, Indonesia
  • Marthalena Program Studi Administrasi Negara Universitas Serang Raya, Indonesia
  • Sukendar Program Studi Administrasi Negara Universitas Serang Raya, Indonesia
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Abstract

This study aims to determine the strategy of the village government in developing a tourist village in Cikolelet Village, Cinangka District, Serang Regency, Banten and to find out what factors support and hinder the development of the potential of Cikolelet Tourism Village, Cinangka District, Serang Regency, Banten. The type of research used in this research is descriptive qualitative. The data sources used in this research are Primary Data and Secondary Data. Primary Data through Observation, Interview and Documentation. Secondary data in the form of POKDARWIS Archives, data in the form of tourism object documentation and recordings in research interviews. Based on the results of the study, it can be concluded that the Village Government Strategy in Tourism Village Development (Study on Cikolelet Tourism Village, Cinangka District, Serang Banten Regency) the strategy that has carried out by the village government has been able to implement effective strategies to develop tourist villages. Supporting factors for the development of tourist villages are the role of mentoring personnel in facilitating the activities of training programs and the creative economy of the community and the inhibiting factor in developing tourist villages is the lack of public awareness of the importance of developing tourist villages. Support from many parties is needed to realize Cikolelet Village as a priority tourist destination for Serang Regency.

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Published
2022-12-29