Analisis Faktor Keputusan Mahasiswa Dalam Memilih Belajar di Fakultas Ekonomi Universitas Darma Persada

Penulis

  • Deddy Wibowo Adhinugroho Darma Persada University, Jakarta

DOI:

https://doi.org/10.30656/jm.v12i1.3782

Abstrak

The Faculty of Economics, Darma Persada University (FE Unsada) is higher education institution’s unit, that aims to prepare skilled professionals educated in the fields of economics, business and accounting, by specifically adding Japanese-style management knowledge as a reference from developed countries in the fields of economy, industry and technology, which is expected to provide special characteristics and added value in learning to attract students' interest, compared to those offered by other similar higher education institutions as competitors.

However, in its progress over the last two years (2018-2020), there has been a decrease in the number of students who are interested in studying at FE Unsada. So, through this research, it is expected to be able to find out and measure the dominant factors that are taken into consideration by students choosing to study at FE Unsada, so that further anticipation can be done to decrease the number of students and restore increased interest of students through attractive strategy programs and answer the needs and expectations of students.

This research was conducted with a quantitative descriptive method, factor analysis through a series of statistical validity tests and values tests, using a questionnaire technique with a random sample of 126 students of FE Unsada class 2016-2020, where from the results of the study it was found that there were three main factors that formed the choice of students to study at FE Unsada, namely: 1. Campus Reputation  (36.49%), 2. Social Environment Influences (12.12%), 3. Socio-economic Status (9.72%).

 

Keywords :  Factor analysis;  Student intention; Economic Faculty; Consumer Behavior.

Unduhan

Data unduhan belum tersedia.

Unduhan

Diterbitkan

2022-05-19

Terbitan

Vol 12 No 1 (2022): Jurnal Manajemen

Bagian

Articles

Lisensi

Creative Commons Attribution ShareAlike license icon
 
Please find the right and licenses in Jurnal Manajemen (JM). By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
 
1. License
 
The non-commercial use of the article will be governed by the Creative Commons Attribution-ShareAlike 4.0 International display on https://creativecommons.org/licenses/by-sa/4.0/
 
2. Author(s)' Warranties
 
The author warrants that the article is original, written by stated author (s), has not been published before, contains no unlowful statements, does not infringe the rights of others, is subject to copyrigt that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s)
 
3. User/Public Rights
 
JM's spirit is to disseminate articles published are as free as possible. Under the Creative Commons License, JM permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to atribute authors and JM on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
Â