Transformasi Digital dan Industri Halal: Studi Kasus pada Produsen Besar dan UMKM

Authors

  • Etikah Karyani Departemen Akuntansi, Indonesia Banking School
  • Ira Geraldina Departemen Akuntansi, Indonesia Banking School
  • Marissa Grace Haque Departemen Manajemen, Indonesia Banking School

DOI:

https://doi.org/10.30656/jpmwp.v5i2.3178

Keywords:

Akademisi, Pemerintah, Industri Halal, Transformasi Digital

Abstract

Transformasi digital diakui sebagai solusi untuk meningkatkan industri halal di Indonesia. Program pengabdian ini bertujuan mendeskripsikan pandangan dari beberapa pihak berkepentingan bagaimana produk (halal) agar terus bertumbuh terutama di era digitalisasi selain dukungan agar masyarakat mencintai produk (halal). Hal ini terkait dalam rangka mendukung kampanye Sustainable Development Goals (SDG). Metode yang digunakan adalah menggali ilmu atau pengetahuan dari para ahli melalui Web-seminar (Webinar), wawancara mendalam serta pen­dampingan dengan para pemilik Usaha Mikro Kecil Menengah (UMKM) terkait praktik transformasi digital dalam menjalankan bisnisnya. Hasil kegiatan ini menyimpulkan bahwa transformasi digital bagi produsen besar (Wardah) dan UMKM (Kanzania Bakery, Mega Motor, dan Kostbalai41) sangat dibutuhkan dan mendesak dilakukan agar industri tetap bertahan terutama di masa pandemik.

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Published

2021-05-20

How to Cite

Karyani, E., Geraldina, I., & Haque, M. G. (2021). Transformasi Digital dan Industri Halal: Studi Kasus pada Produsen Besar dan UMKM. Wikrama Parahita : Jurnal Pengabdian Masyarakat, 5(2), 139–148. https://doi.org/10.30656/jpmwp.v5i2.3178

Issue

Vol. 5 No. 2 (2021)

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