Vol. 2 No. 2 (2023): Jurnal Manajemen Perusahaan

Articles

• Pengaruh Brand Ambassador (Twice) Dan Brand Image Terhadap Minat Beli Produk Scarlett Whitening Pada Media Sosial Instagram

  nurhayani yani, Gufa Rinata Gufa, Gugup Tugi Prihatma Gugup, Irwan Zaini Irwan

  1-9

  • PDF (Indonesian)

  Abstract views: 1222 , PDF (Indonesian) downloads: 1405

• Pengaruh Visual Appeal, Sales Promotion, Dan Hedonic Browsing Terhadap Mobile Impulse Buying Pelanggan M-Commerce Shopee

  Martina Rahmawati Masitoh, Hermansyah Andi Wibowo, Gugup Tugi Prihatma, Dede Tory Miharja

  10-26

  • PDF (Indonesian)

  Abstract views: 381 , PDF (Indonesian) downloads: 398

• PENGARUH HARGA,PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA TRANSPORTASI ONLINE DI KOTA SERANG harga, promosi,kualitas pelayanan, kepuasan pelanggan

  Muhamad Fatihul A, Martina Rahmawati, Anggit Yoebrilianti

  27-38

  • PDF

  Abstract views: 335 , PDF downloads: 502

• PENGARUH KOMPETENSI, PRESTASI KERJA DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA PEGAWAI

  Suhartini Suhartini, Lisa Pebrianti

  39-53

  • PDF

  Abstract views: 178 , PDF downloads: 384

• Electronic Word of Mouth, Brand THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON ONLINE PURCHASE DECISIONS ON THE SHOPEE APPLICATION IN SERANG CITY THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON ONLINE PURCHASE DECISIONS ON THE SHOPEE APPLICATION IN SERANG CITY

  Nurul Arifin, Muhamad Suhaemi

  54-66

  • PDF

  Abstract views: 87 , PDF downloads: 63

• ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN DI PT BAGAS OPERATION MARINE

  Yusuf Firmansyah, Aulia Kusumawati

  67-78

  • PDF

  Abstract views: 222 , PDF downloads: 247

• PENYELESAIAN MASALAH KEPUASAN KERJA KARYAWAN YANG DIPENGARUH KOMUNIKASI, LEADER MEMBER EXCHANGE (LMX), DAN LINGKUNGAN KERJA DI PT PANCARAN SINAR TANI

  Firdaus, Entis Haryadi, Deni Sunaryo; Putri; Raga Aquino

  79-86

  • PDF

  Abstract views: 192 , PDF downloads: 216