Commodification of Content in the Soap Opera “Si Doel Anak Sekolahan”
Abstract views: 83
,
Pdf downloads: 47
Abstract
Commodification is the process of transforming use value into exchange value. The soap opera Si Doel Anak Sekolahan is the result of efforts to change from a use value that can entertain into an exchange value that brings financial benefits. These shows attract a large audience, which attractive to advertisers in various ways. This show is repeated every year from 2011 to 2023. This research uses a critical perspective by looking at the political economy of media. The concept of content commodification offered by Vincent Mosco became the scalpel for this research. Data for this study comes from the main source, namely the soap opera "Si Doel Anak Sekolahan" on RCTI. Meanwhile, additional data such as observations and documentation were obtained from literature studies, literature and internet searches. The results of research show that the soap opera drama series Si Doel Anak Sekolahan contains content commodification in the form of advertisements in the form of billboards, there are also advertisements in the form of squeeze frames. Media institutions have the power determine what programs will be made into new commodities on the television. Every program produced by media institution is a marriage between the economic system and the political system.
Downloads
References
Abdullah, A., Mahameruaji, & Rosfiantika. (2018). Sinetron Indonesia Paling Fenomenal (Tinjauan Ilmu Komunikasi atas Sinetron Si Doel Anak Sekolahan ) Program Studi Televisi dan Film , Fakultas Ilmu Komunikasi Doel Anak Sekolahan TV Series ). Jurnal Review Komunikasi, 2(2).
Anwar, A. K. (2014). Komodifikasi Informasi dan Konstruksi Media Massa. Lontar Jurnal Ilmu Komunikasi, 3(1).
Bagdikian, B. (2014). The Media Monopoly. New York: Beacon Press .
Baker, C., & Smith. (2019). Media Economics: Understanding Markets, Industries and Concepts. London: Sage Publication.
Blumler, & Kavanagh. (2002). The Third Age of Political Communication: Influences and Features. Political Communication, 16(3), 209-230.
Cate, F., & Dempsey, J. (2015). Data Privacy and Security in the Post-Snowden Era: What Should Policymakers Do? Journal of National Security Law & Policy, 7(3).
Cremonesi, P., Pagano, R., & Aiello, L. M. (2018). Personalization in News Recommendation: The Impact of User Profile Aggregation and Diversity-Accuracy Trade-off. ACM Transactions on the Web (TWEB), 12(3).
Dahlberg, L. (2021). The Habermasian Public Sphere: Taking Difference Seriously? Theory and Society, 30(2), 111-136.
Danah, B. (2018). Why Youth Social Network Sites: The Role of Networked Publics in Teenage Social Life "Youth, Identity, and Digital Media. Buckingham, 119-142.
Edward, J. (2011). Media Economics: Understanding Markets, Industries, and Concepts. Willey: Blackwell.
Hobbs, & Coiro. (2018). Everyone Learns From Everyone: Collaborative and Networked Approaches to Media Literacy. Digital Literacy Across the Curriculum, 165-182.
Livingstone. (2014). Media literacy and the challenge of new information and communication technologies. The communication review, 7(1), 3-14.
Malik, A. (2019). Prostitusi Online dan Komodifikasi Tubuh. Lontar Jurnal Ilmu Komunikasi, 7(1).
McQuail, D. (2016). The Dynamics of Media and Communication: Media and Communication in a Digital Age . London: SAGE Publications.
Muzayin, N. (2007). Sinetron Relegius pada Televisi Indonesia. Komunika, 311-328.
Surahman, S., Annisarizki, & Rully. (2019). Komodifikasi Konten, Khalayak, dan Pekerja pada Akun Instagram @salman_al_jugjawi. Nyimak Journal of Communication, 3(1), 15-29.
Surahman, S. (2016). Fenomena Berita Kekerasan di Media Televisi (Perspektif Teori Kultivasi). Lontar Jurnal Ilmu Komunikasi, 4(1), 31-42.
Tynes, B., Giang, M., Williams, D., & Thompson. (2018). Online racial discrimination and the protective function of ethnic identity and self-esteem for African American adolescents. Developmental Psychology, 44(6), 1607–1617.
Vincen, M. (2009). The Political Economy of Communication: A Living Tradition. New York: Lile Press.
Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power . New York: Public Affairs.
Copyright (c) 2023 LONTAR: Jurnal Ilmu Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Lontar's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Lontar permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Lontar on distributing works in the journal and other media of publications
4. Right of Author
The author does not hold the copyright of articles published by this Journal (Jurnal Lontar)
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Lontar will not be held liable for anything that may arise due to the author(s) internal dispute. Lontar will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Lontar entitles the author(s) to no royalties or other fees.
7. Miscellaneous
Lontar will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Lontar's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
.png)
.png)
.png)
