ANALISA PENERAPAN PEMASARAN DI SOSIAL MEDIA PADA PT POS INDONESIA CABANG CILEGON

Abstract

The marketing strategy has evolved towards digitization. Communities can communicate face-to-face through the Internet and social media networks. Social media marketing is an effective marketing strategy carried out through social media by companies. This study aims to determine the application of social media marketing strategies at the Cilegon branch post office. The population in this study were consumers of the Cilegon branch post office using a non-probability sampling technique, amounting to 100 respondents. The results obtained were 44.23%, which means that advertising and marketing content on social media at PT Pos Indonesia Cilegon Branch is not attractive to consumers. Companies should develop strategies for Brand Exposure, Customer Engagement, and Electronic Word Of Mouth in marketing on social media.