Vol. 4 No. 2 (2025): Jurnal Manajemen Perusahaan

Articles

• Work Motivation of Lecturers at Higher Education Institutions in Serang City: The Role of Job Satisfaction as an Intervening Variable

  Abdul Fatah, Universitas Serang Raya, Indonesia

  Ahmad Firdaus, Universitas Serang Raya, Indonesia

  Abdul Malik, Universitas Serang Raya, Indonesia

  Syamsudin Syamsudin, Universitas Serang Raya, Indonesia

  Septantri Shinta Wulandari, Universitas Primagraha, Indonesia

  Putri Fachri Aulia Fatah, Akademi Manajemen Informatika Dan Komputer Serang, Indonesia

  1-12

  • PDF

  Abstract views: 106 , PDF downloads: 67

• THE INFLUENCE OF COUNTRY OF ORIGIN, AFTER SALES SERVICE AND BRAND KNOWLEDGE ON THE DECISION TO PURCHASE A WULING CAR IN SERANG CITY

  Rio Ardianto, Universitas Serang Raya, Indonesia

  Nurhayani, universitas serang raya, Indonesia

  13-24

  • PDF

  Abstract views: 119 , PDF downloads: 61

• The Influence Of Social Media Marketing And Influencer Credibility On Purchase Intention Mediated By Brand Trust In Wardah Sunscreen Products On E-Commerce

  Gugup Prihatma, Universitas Serang Raya, Indonesia

  Julianti Mafturoh, Universitas Serang Raya, Indonesia

  25-36

  • PDF

  Abstract views: 200 , PDF downloads: 142

• ENGLISH LANGUAGE USE SERVICE MANAGEMENT MODEL BASED ON COMPETENCE AND ORGANIZATIONAL CULTURE IN IMPROVING THE PERFORMANCE OF LECTURERS AT THE SERANG ACADEMY OF INFORMATICS & COMPUTER MANAGEMENT

  Putri Fachri Aulia Fatah Putri, Akademi Manajemen Informatika & Komputer (AMIK) Serang, Indonesia

  37-53

  • PDF

  Abstract views: 87 , PDF downloads: 57

• THE INFLUENCE OF FEMALEDAILY.COM WEBSITE REVIEWS ON BEAUTY PRODUCT PURCHASING DECISIONS OF GENERATION Z IN CILEGON CITY IN 2025

  Mahda Ramadhina, Universitas Serang Raya, Indonesia

  Dwi Nurina Pitasari, Universitas Serang Raya, Indonesia

  54-63

  • PDF

  Abstract views: 133 , PDF downloads: 62