TECHNOLOGY ACCEPTANCE MODEL PADA USAHA KECIL MENENGAH PANTAI PANGANDARAN

  • Sri Lestari Universitas Widyatama
  • Siti Mardiana Universitas Muhammadiyah Bandung
  • R. A. E. Virgana Targa Sapanji Universitas Widyatama
  • Rosalin Samihardjo Universitas Widyatama
  • Murnawan Universitas Widyatama
https://doi.org/10.30656/jsii.v10i1.5608
Abstract views: 226 , PDF downloads: 376

Abstract

Para pelaku Usaha Kecil Menengah di Kabupaten Pangandaran telah memiliki web sebagai sarana untuk memberikan kemudahan dalam memasarkan  produk mereka dan juga bagi para pembeli.  Penelitian ini bertujuan  untuk melihat persepsi pengguna dalam menggunakan teknologi informasi (website). Penelitian ini menggunakan metode deskriptif analitis dengan pendekatan yuridis empiris dengan jenis penelitian kuantitatif, pengambilan data dilakukan secara purposive sampling dengan jumlah data sebanyak  128 Usaha Mikro Kecil (UMK) di Pantai Pangandaran dengan rentang waktu dari tahun 2017 - 2022, menggunakan Technology Acceptance Model (TAM). Pengujian model menggunakan Partial Least Square – Structural Equation Modelling (PLS-SEM). Statistik menggunakan bahasa pemrograman R dengan PLSPM library. Pada analisa Technology Acceptance Model (TAM) pada Usaha Mikro Kecil (UMK) pelaku usaha di Pantai Pangandaran Kabupaten Pangandaran dapat disimpulkan bahwa masyarakat pelaku UMK di Pangadaran masih tidak berpengaruh /apatis atau  kurang perhatian dengan teknologi informasi (website) yang telah dikembangkan peneliti.

Kata kunci :  Usaha Kecil Mikro, Pangandaran, UKM, PLS, SEM, R Programming

Downloads

Download data is not yet available.

References

G. Sanchez, PLS Path Modeling with R. [1] G. Sanchez, PLS Path Modeling with R. 2013.

N. K. Avkiran, C. M. Ringle, and R. Low, “Monitoring transmission of systemic risk : Application of PLS-SEM in financial stress testing Monitoring transmission of systemic risk : Application of PLS-SEM in financial stress testing,” J. Risk, vol. 20, pp. 83–115, 2018.

A. Tri Basuki, Pengantar Ekonometrika (Dilengkapi Penggunaan Eviews). 2016.

G. Casella, S. Fienberg, and I. Olkin, “An Introduction to Statistical Programming in R,” 2007.

A. Gaston, L. Trinchera, and G. Russolillo, “Package ‘ plspm ,’” 2017.

M. Najib and F. Fahma, “Investigating the adoption of digital payment system through an extended technology acceptance model: An insight from the Indonesian small and medium enterprises,” Int. J. Adv. Sci. Eng. Inf. Technol., vol. 10, no. 4, pp. 1702–1708, 2020.

A. D. Ramdansyah and H. E. R. Taufik, “Adoption model of E-commerce from SMEs perspective in developing country evidence – Case study for Indonesia,” Eur. Res. Stud. J., vol. 20, no. 4, pp. 227–243, 2017.

F. Herzallah and M. Mukhtar, “The impact of percieved usefulness, ease of use and trust on managers’ acceptance of e-commerce services in small and medium-sized enterprises (SMEs) in Palestine,” Int. J. Adv. Sci. Eng. Inf. Technol., vol. 6, no. 6, pp. 922–929, 2016.

H. Lb. Aj. Kk. Ss. Fewer, “B2b e-commerce technology factors... preview & related info | Mendeley.” [Online]. Available: https://www.mendeley.com/catalogue/62dab960-6ac6-320f-9b21-24127d6e3961/. [Accessed: 18-Mar-2023].

L. D. U. Manalu, I. Hermadi, and J. Ratono, “Studying The Determinants of Intention To Use Tokopedia for SMEs Agribusiness Products Purchase,” Indones. J. Bus. Entrep., Jan. 2020.

E. Radjab and A. Jam’an, Metodologi Penelitian Bisnis. Lembaga Perpustakaan dan Penerbitan, Universitas Muhammadiyah Makassar, 2017.

S. Prof. Dr. MSi., “Metodologi Penelitian : Metodologi Penelitian Model Prakatis Penelitian Kuantitatif dan Kualitatif,” Univ. Pendidik. Indones., pp. 1–243, 2012.

C. R. Kothari, Research Methodology. New Age International (P) Limited, 2004.

T. W. Yee, Vector Generalized Linear and Additive Models: With an Implementation in R. 2015.

PlumX Metrics

Published
2023-03-22
Issue
Vol. 10 No. 1 (2023)
Section
Articles

Copyright (c) 2023 Sri Lestari , Siti Mardiana , R. A. E. Virgana Targa Sapanji , Rosalin Samihardjo , Murnawan

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License

  1. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

  2. Author(s)' Warranties

    The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

  3. Information
    Notice about change in the copyright policy of the journal 'Jurnal Sistem Informasi (JSiI)' : "From Vol 1, onwards the copyright of the article published in the journal 'Jurnal Sistem Informasi' will be retained by the author"