PELATIHAN PEMASARAN BERBASIS APLIKASI DIGITAL UNTUK MAHASISWA KKN UNIVERSITAS SERANG RAYA

Abstract

KKN students need to be equipped with knowledge and skills so that when KKN is about technological and information developments that bring new changes to marketing activities that use digital applications. The purpose of this community service (PKM) is to equip Serang Raya University KKN students in 2022 regarding digital application-based marketing that is appropriate and can be used in developing UMKN at the KKN site. The target of community service activities is Serang Raya University KKN students in 2022, totaling 32 students. The method used in the implementation of community service (PKM) goes through three stages, namely the initial, core and final stages. The result of this activity is that students understand more about digital application-based marketing and can apply it during KKN to be able to develop MSE entrepreneurs in their KKN area.