Pendampingan Pengembangan UMKM Kerupuk Melalui Peningkatan Kualitas Produk Dan Strategi Pemasaran Di Kelurahan Sumur Pecung

Abstract

MSMEs are a key sector in boosting the local economy. In Sumur Pecung Village, Serang District, Serang City, there are various MSMEs, one of which is the cracker business, which has the potential to be developed. However, these businesses still face various obstacles, such as limited marketing, unattractive packaging design, and minimal use of digital media for product promotion. This community service activity aims to increase the capacity of MSMEs in cracker production through mentoring in production, packaging, digital marketing, and business management. The methods used include observation, interviews, counseling, training, and direct mentoring. The results of the activity indicate an increase in MSME understanding of the importance of product quality, the use of more attractive packaging, the use of social media as a promotional tool, and simple financial record keeping. This program is expected to increase the competitiveness of cracker products, thereby expanding the market and increasing MSME income