Tourism Communication Strategy for Rumah Betawi Rawasapi in Conserving Local Wisdom

Authors

  • Yudhistira Ardi Poetra Universitas Bhayangkara Jakarta Raya
  • Fina Zahra 2Departement Communication Studies, Faculty of Communication Studies, Bhayangkara Jakarta Raya University

DOI:

https://doi.org/10.30656/lontar.v10i2.5576

Keywords:

Communication Strategy, Cultural Tourism, Local Wisdom

Abstract

One type of tourism that is interesting to note is cultural tourism with the concept of local wisdom. In Jatimulya, Bekasi Regency, West Java, there is a tourist attraction called Rumah Betawi Rawasapi which emphasizes the nuances of their local culture, namely the Betawi Tribe. Therefore, Rumah Betawi Rawasapi has a communication strategy to realize cultural tourism as well as being a place for preserving local wisdom.  The purpose of this research is to explain and analyze the communication strategies contained in the Rumah Betawi Rawasapi in the preservation of local wisdom. This research uses a qualitative approach as a method or way to obtain research objectives. Meanwhile, the research subject is the administrator of the Rumah Betawi Rawasapi tourist attraction. The location of this research is at the Rumah Betawi Rawasapi tourist attraction which is located at Jalan Al Huda Rawasapi RT003, RW009, Jatimulya Village, South Tambun District, Bekasi Regency, West Java. The results show that there are five communication strategies at Rumah Betawi Rawasapi in preserving local wisdom as an object of cultural tourism, namely redundancy, canalizing, informative, persuasive, and educative.

References

Arifin, Anwar. (1994). Communication Strategy. Bandung: Armico.

Bungin, Burhan. (2015). Tourism Communication (Tourism Communication): Marketing and Brand Destinations. Jakarta: Prenadamedia Group.Burn, PM & A. Holden. (1995). Tourism, A New Perspective. Englewood Cliffs: Prentice Hall.

Cangara, Hafied. (2013). Communication Planning and Strategy. Jakarta: King Grafindo.

Damardjati, RS (1995). World Tourism Terms. Jakarta: PT. Pradya Paramita.

Effendy, Onong Uchjana. (2015). Science, Communication Theory and Practice of Communication. Bandung: PT. Image of Aditia Bakti.

Pendit, Nyoman S. (1986). Tourism Science. Jakarta: Pradnya Paramita.

Paramita, Sinta. (2015). Entrepreneurship and Communications Tourism in Yogyakarta Indonesia. Proceedings of the Fourth International Conference on Entrepreneurship and Business Management (ICEBM 2015), 56-59.

Rahyono, FX (2009). Cultural Wisdom in Words. Jakarta: Wedatama Widyasastra.

Richards, Greg. (1999). Culture, Cultural Tourism and Identity. Paper presented at the Conference on Sustainable Tourism Development in the Wadden Sea Region, Stade, Germany, November 1999.

Sarmiati. (2012). Communication Strategy Based on Local Wisdom in Poverty Reduction. Journal of Communication Studies, 10(1): 28-39.

Saryono. (2010). Qualitative Research Methods. Bandung: PT. Alphabet.

Sitepu, Elisabeth and Sabrin. (2020). Tourism Communication Strategy in Increasing Tourist Interest in North Sumatra. Journal of Massage Communication, 9(1): 28-44.

Suwaryo, M. (2021). Analysis of Attractiveness of Wadu Pa'a Site as Historical Tourism Object Based on Community Perception in Kananta Village, Soromandi District. Thesis: Muhammadiyah University of Mataram.

Tjiptono, Fandy. (2008). Marketing Strategy, Edition 3. Yogyakarta: Andi.

Wibowo, etc. (2015). Local Wisdom-Based Character Education in Schools: Concepts, Strategies, and Implementation. Yogyakarta: Student Library.

Yunis, Eugenio. (2006). Tourists are becoming more and more sensitive to the quality and conservation of environmental and cultural resources. ECOCLUB, 7(83): 1-83.

Downloads

Published

2022-12-30

Issue

Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi

Section

Articles

License

Creative Commons License

 

1. License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.

2. Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3. User Rights

Lontar's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Lontar permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Lontar on distributing works in the journal and other media of publications

4. Right of Author

The author does not hold the copyright of articles published by this Journal (Jurnal Lontar)

5. Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Lontar will not be held liable for anything that may arise due to the author(s) internal dispute. Lontar will only communicate with the corresponding author.

6. Royalties

Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Lontar entitles the author(s) to no royalties or other fees. 

7. Miscellaneous

Lontar will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Lontar's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.