RUANG PUBLIK DAN EKONOMI POLITIK MEDIA

Authors

  • Media Sucahya

DOI:

https://doi.org/10.30656/lontar.v2i2.344

Abstract

Media massa berfungsi sebagai kekuatan keempat, lembaga ekonomi, juga harus menyediakan ruang publik, sebagai bentuk menyalurkan partisipasi masyarakat dalam menegakkan sistem pemerintahan yang demokrasi. Meski media massa tumbuh sebagai respons terhadap kebutuhan sosial, budaya, individu dan masyarakat, namun pengelolaan media massa dikelola sebagai perusahaan bisnis Tekanan persaingan media massa serta kebutuhan informasi yang semakin tinggi, mendorong pemilik media fokus untuk terus mengembangkan media, mencari sumber-sumber keuangan, serta mengefisienkan dan mengefektifkan proses produksi isi media. Arah perkembangan media massa, sebagai wujud kapitalisme dilalui melalui merger (penggabungan usaha), akuisisi (pengambilalihan), atau kerjasama. Sebagaimana sebuah entitas bisnis, media massa juga tumbuh dengan mengintegrasikan bisnisnya secara horisontal maupun vertikal, melakukan globalisasi, serta mengkonsolidasikan kepemilikan.

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Published

2017-09-30

Issue

Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI

Section

Articles

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