Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara
DOI:
https://doi.org/10.30656/lontar.v9i2.2363Keywords:
CSR, Implementation, Effectivity, Diversity, BUMNAbstract
ABSTRACT
The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state.
Downloads
References
Ardianto, E. (2011). Metode Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Simbiosa Rekatama Media.
Hadi, N. (2014). Corporate social responsibility. Graha Ilmu.
Hohnen, P. (2007). Corporate Social Responsibility - An Implementation Guide For Business. In J. Potts (Ed.), International Institute for Sustainable Development (iisd). International Institute for Sustainable Development.
Kotler, P., & Lee, N. (2005). Corporate Social Responsibility. John Willey & Sons.
Mahfud, M. (2013). Komunikasi Indonesia. Profetik, 6(1), 5–22.
Nazir, M. (2009). Metode Penelitian. Ghalia Indonesia.
Parani, R., Pramesuari, A., Maldiva, D. M., & Felicia, E. (2018). Mempertanyakan Kembali Bhinneka Tunggal Ika Di Era Post Truth Melalui Media Sosial. LONTAR: Jurnal Ilmu Komunikasi, 6(2), 152. https://doi.org/10.30656/lontar.v6i2.953
Pitasari Nurina Dwi. (2019). Komunikasi Partisipatoris dalam Pembentukan Desa Wisata di Desa Durian Demang Kabupaten Bengkulu Tengah. Jurnal Lontar, 7(2).
Rumani, M. A. (2002). Dasar-dasar public relations. PT. Grasindo.
Salam, N. E., & Awza, R. (2007). Pengelolaan corporate social responsibility (CSR) dalam membangun citra perusahaan. Jurnal Ilmu Komunikasi, 2(2), 73–82.
Sugiyono. (2007). Memahami Penelitian Kualitatif. CV. Alfabeta.
Untung, H. B. (2008). Corporate social responsibility. Penerbit Sinar Grafika.
Wahyudi, I., & Azheri, B. (2008). Corporate social responsibility: prinsip, pengaturan & implementasi. SETARA Press.
Zainal, A., Citra, T., Farza, N., Thohiri, R., & Putra, P. D. (2018). Implementasi Corporate Social Responsibility (CSR ) PT. Pertamina (Persero) Marketing Operation Region (Mor) I – Terminal Bahan Bakar Minyak (Tbbm) Siantar : Pemberdayaan Ekonomi Masyarakat Berbasis Potensi Lokal Melalui Program Bangun Industri Desa (BID). Jurnal Pengabdian Kepada Masyarakat, 24(2), 723–729.
Zubair, F. (2015). Pemahaman pengusaha dalam penerapan CSR oleh PT. Indocement Tunggal Prakarsa, Tbk. di Citeureup Bogor. Jurnal Kajian Komunikasi, 3(1), 56–64.
Downloads
Published
Issue
Section
License
Â
1. License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Lontar's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Lontar permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Lontar on distributing works in the journal and other media of publications
4. Right of Author
The author does not hold the copyright of articles published by this Journal (Jurnal Lontar)
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Lontar will not be held liable for anything that may arise due to the author(s) internal dispute. Lontar will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that Lontar entitles the author(s) to no royalties or other fees.Â
7. Miscellaneous
Lontar will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Lontar's editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
.png)
.png)
