Konstruksi Citra Sekolah Sunnah di Indonesia (Studi Kasus Konstruksi Citra Sekolah Sunnah Menurut Perkumpulan Komunikasi Sekolah Sunnah Indonesia (ASESI)

Abstract

Nowadays, there are so many emerging Islamic schools in Indonesia. One of them is the
establishment Islamic school which is the Islamic religious education based on Al-Qurán and AsSunnah Shahih from Rasululullah Shallallahuálaihiwasallam. This school are known as the Sunnah
School or school in Manhaj Ahlusunnah waljamaáh, and more often also called as Salafi school.
ASESI as a communication forum for sunnah schools in Indonesia see the realities of the phenomenon
of sunnah schools in Indonesia. This study uses a qualitative descriptive method with a case study
approach. Data collection techniques are carried out by observation, interviews, and literature.
ASESI process the image construction of sunnah schools in Indonesia. The process consists of
externalization by looking at the realities that the management of the Sunnah school in Indonesia is
still not well organized. The objectivation process is that ASESI organizes programs to improve the
image of the sunnah school as a school that has a quality sunnah. The internalization process, namely
ASESI, means the community's perception of the enthusiasm of the community towards the programs
carried out by ASESI.