Strategi Komunikasi Pemasaran Iklan Go-Jek Versi Cerdikiawan Untuk Meningkatkan Pengguna Aplikasi Go-Jek

Authors

  • Nur Azizah
  • Rezki Pratami Universitas Budi Luhur Jakarta
  • Afrit Wira Buana Universitas Budi Luhur Jakarta
  • Lusyane Margaretha Universitas Budi Luhur Jakarta

DOI:

https://doi.org/10.30656/lontar.v8i1.2028

Abstract

Go-jek merupakan aplikasi pelayanan trasnportasi online terbesar di Indonesia. Go-jek diperkenalkan pada tahun 2010 oleh Nadiem Makarim. Semakin hari, kompetitor Go-Jek mulai bermunculan. Maka Go-Jek harus mempersiapkan strategi komunikasi pemasaran yang kreatif agar konsumen setia tetap menggunakan aplikasi tersebut. Tujuan penelitian ini yaitu untuk mengetahui strategi komunikasi pemasaran Iklan Go-Jek versi Cerdikiawan. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melihat iklan Go-Jek di kanal youtube. Teori yang digunakan dalam penelitian ini adalah strategi komunikasi pemasaran khususnya strategi penyusunan pesan melalui media sosial youtube. Hasil penelitian ini menunjukkan bahwa iklan Go-Jek versi Cerdikiawan mampu membuat sugesti kepada khalayak terutama kaum milenial, bahwa siapa saja dapat menjadi cerdikiawan versi masing-masing diri sendiri dengan memanfaatkan segala kreatifitas yang ada. Serta mereka akan selalu menggunakan aplikasi Go-Jek karena merupakan karya anak bangsa dan juga aplikasi ini sangat membantu dalam kehidupan sehari-hari.

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Published

2020-05-14

Issue

Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi

Section

Articles

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