INDUSTRI KREATIF “TENUN MUNA” DAN PEMASARAN ONLINE (studi deskriptif dinamika pemasaran hasil tenun daerah Kabupaten Muna Sulawesi Tenggara)

Abstract

Weave is the identity and wealth inherent in a region. In Muna district, it is also known to have high quality weave with diverse and interesting motifs. However the fundamental problem among weavers is the limited media or means of promotion and sale of their weaving products. The lack of knowledge and skills in utilizing the information technology; also the fear of weavers on motifs "theft" by other weavers are two major problems the Muna's weaving was unpublished. This research was conducted to identify the marketing mode of Muna’s weaving and the use of IT-based communication media in its marketing. Using a qualitative research model, research data was collected through interviews and observations and then analyzed using qualitative descriptive data analysis of Miles and Huberman's interactive models. The research findings indicated that the marketing mode of weaving was carried out by weavers through collectors or gallery owners and also directly sold to the people who come to the weave. In addition, weavers also labeled each weaving motif as intellectual property right, and then published it through their respective online media by filling out the account with the content profile type or weaving motifs produced, weaving activities, and woven drawings with captions or messages to illustrate the images. Serious steps are needed among the government, weavers and the public for the dissemination and education of use and the need for proposing an intellectual property right (haki) for each woven work motif produced so that there is no longer a sense of fear of "theft" motifs.