Strategi Public Relations Untuk Menciptakan Minat Pengunjung Ke Galeri Indonesia Kaya

  • Hessy Lestari STIKOM LSPR
  • Lestari Nurhajati STIKOM LSPR
Abstract views: 302 , PDF downloads: 1770
Keywords: Public Relations, Strategy, Gallery, Visitors

Abstract

One of the most important tools in gallery is Public Relations. The existence of Public Relations in a
Gallery can be a bridge between the gallery with its public. The purpose of Public Relations in a
Gallery is to disseminate information, create, and maintain good harmonious relationships in order
to get a positive image of the Gallery. However, the abundance of Galleries in Jakarta, causes a
lack of public interest in visiting Gallery Indonesia Kaya. This causes the need for a Public
Relations strategy that is used to increase visitors’. This research was conducted by using
qualitative method through interview and observation. From the results of interviews and
observation, researchers found that the Gallery Indonesia Kaya performs strategies of Public
Relations to increase visitor’s interest. Researchers also found that Gallery Indonesia Kaya has not
succeeded in doing strategy of Public Relations to increase visitors’ interest because the
inconsistency between strategy and hope which executed with expectation to be achieved.

Downloads

Download data is not yet available.

References

Anggraeni, N., Siswoyo , M., dan Nurfalah,

F. (2014, Juli). Stategi Public

Relations dalam Mendukung

Pemasaran Pembangkit Listrik

Nasional. 2(3). Dikutip dari

http://www.tappdf.com/read/866070-

strategi-public-relations-dalammendukung-jurnal-aspikom.

Ardianto, E. (2016, September). Metode

Penelitian untuk Public Relations

Kuantitatif dan Kualitatif. Bandung:

Remaja Rosdakarya.

Crawford, T and Mellon, S. (2010). The Ertist

Gallery Partnership: A Practical

Guide to Consigning Art. New York:

Skyhorse Publisihing.Inc.

Fasilitas. (2017). Galeri Indonesia Kaya.

Diperoleh dari website:

https://www.indonesiakaya.com/galer

i-indonesia-kaya/fasilitas

Gaffar, V. (2011). Pengaruh Strategi

Positioning Museum Terhadap

Kunjungan Wisata Edukasi di Kota

Bandung (Survey Segmen Pasar

Generasi Y). 1(1), Abstrak dikutip

dari ejournal.upi.edu/index.php

/thejournal/article/download/1878/12

Gassing, S. G. (2016). Public Relations.

Yogyakarta: C.V Offset

Tentang kami. (2017). Galeri Indonesia Kaya.

Diperoleh dari website:

https://www.indonesiakaya.com/galer

i-indonesia-kaya/tentang-kami

Ismayanti. (2010) . Pengantar Pariwisata.

Jakarta: PT. Grasiondo

Jefkins, F. (2015, April). Public Relations.

Jakarta: Erlangga

Kriyantono, Ph. D. (2017). Teori-Teori Public

Relations Perspektif Barat & Lokal:

Aplikasi Penelitian dan Praktik.

Jakarta: Kencana

Moleong, L. J. (2010, Oktober). Metode

penelitian Kualitatif. Bandung:

PT.Remaja Rosdakarya

Morissan. (2010, Agustus). Manajemen

Public Relations. Jakarta: Kencana

Nurjaman, K. dan Umam, K. (2012).

Komunikasi & Public Relation.

Bandung: Pustaka Setia

Prayogo, H, S. (2017). Diakses 29 September

Diperoleh dari webite:

https://www.wartaekonomi.co.id/read

/inilah-peraih-indonesia-prexcellence-award-2017.html

Qorib, F. dan Syahida, A, R. (2017). Strategi

Public Relations Museum Angkut

Kota Batu Untuk Meningkatkan

kunjungan Wisatawan. 7(1), 2088-

diperoleh dari

https://jurnal.unitri.ac.id

/index.php/reformasi/article

/viewFile/697/681

Remaja Rosdakarya.

Rofa’ah. (Juni 2016). Pentingnya Kopetensi

Guru dalam Kegiatan Pembelajaran

dalam Perspektif Islam. Yogyakarta:

Grup Penervitan CV Budi Utama.

Ruslan, R. (2014, Febuari). Manajemen

Public Relations media& komunikasi.

Depok: PT Rajagrafindo Persada.

Solihat, A. dan Ary, M. (2016, September).

Analisa Minat Wisata Museum Kota

Bandung. 3(2), 2355-6587 Diperoleh

dari

http://ejournal.bsi.ac.id/ejurnal/index.

php/jp/article/view/1517

Shihab, M dan Musiasa, I, N. (2017). Strategi

Public Relations dan Pencak Silat

Tradisional. 6(1), 2442-6962.

diperoleh dari

https://publikasi.unitri.ac.id/

index.php /fisip/article/view/ 363/296

Slameto. (2015, Desember). Belajar dan

Faktor-Faktor yg Mempengaruhi.

Jakarta PT. Rineka Cipta

Sugyono. (2010, November). Memahami

Penelitian Kualitatif. Bandung:

Alfabeta.

Sugyono. (2015, Desember). Metode

Penelitian Kuantitaif, Kualitatif, Dan

R&D. Bandung: Alfabeta

Wasesa, S. A. (2010). Strategi Public

Relations. Jakarta: PT Gramedia

Pustaka Utama

PlumX Metrics

Published
2019-07-29