STRATEGI PROMOTION MIX MARKETING AGUNG SPORT CENTER DALAM MENINGKATKAN JUMLAH KONSUMEN TAHUN 2022

Abstract

Agung Sport Center is a place for family sports and recreation facilities with various facilities such as mini football (mini football field), Futsal Field, Badminton Court, Tennis Court, Swimming Pool and Horse riding field. Based on data from the 2018 Riskesdas (Basic Health Research) report, 33.5 percent of the Indonesian population was declared to lack physical activity. This is one of the causes of the high number of sufferers of non-communicable diseases and obesity. This research aims to determine the marketing promotion mix strategy for Agung Sport Senter in increasing the number of consumers in 2022. The type of data used is qualitative descriptive. Data collection techniques used include observation, interviews and documentation. The theory used is the AIDA Theory (Attention, Interest, Desire and Action). Promotion Mix Strategy research results through Advertising using social media, and radio advertisements, Personal Selling door to door, Sales Promotion providing Discounts, Vouchers and Giveaways, Public Relations and Marketing working together to hold events, and Direct marketing through "call to action".