PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT PENGGUNAAN APLIKASI PINJAMAN ONLINE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SERANG RAYA

Abstract

This research is conducted to examine : (1) To find out the ease of use affects the interest in using online loan applications. (2) To find out the perception of risk affects the interest in using online loan applications. (3) To find out the ease of use and perception of risk affects the interest in using online loan applications. This research is a Quantitative Research. The sample used in this study was 94 students of the Faculty of Economics and Business, Serang Raya University. The test measurement tool in this study is SPSS V.25. Results in the form of: (1) Ease of Use have a positive and significant effect on Interest in Use. (2) Risk Perception has a positive and significant effect on The Interest in Use. (3) Ease of Use and Risk Perception affect the Interest in Using online loan applications for students of the Faculty of Economics and Business, Serang Raya University.