MENGUNGKAP STRUKTUR MODAL OPTIMAL PERUSAHAAN DIGITAL TRADE MARKETING

  • Ade Nahdiatul Hasanah Universitas Serang Raya
  • Tri Wahyuni Sukiyaningsih Universitas Serang Raya
Abstract views: 279 , PDF downloads: 630
Keywords: Struktur Modal Optimal, Leverage, Digital Trade Marketing

Abstract

Companies in carrying out their business activities must have a goal. The company's goal is to maximize the value of the company. One of the ways to create corporate value is by making the right funding decisions. Appropriate funding decisions are made by determining alternative sources of existing funding so that an efficient funding source is obtained. Companies in order to determine the right funding sources can use the concept of optimal capital structure. This study aims to determine management policies in determining the capital structure at PT. Digital Mediatama Maxima Tbk for the 2019-2020 period. The results of the analysis show that management in determining the capital structure for 2019-2020 uses more of its own capital than long-term debt. The optimal capital structure for the 2019-2020 period will occur in 2020 consisting of 42.85% long-term debt and 57.15% equity. This composition produces a WACC of 0.24% and a Tobin's Q ratio of 27%.

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Published
2023-03-31