KESADARAN MASYARAKAT TENTANG LABEL HALAL DALAM MEMPENGARUHI MINAT BELI KONSUMEN DI KOTA SERANG

  • Amarul Amarul Universitas Serang Raya
  • Yuda Supriatna Universitas Serang Raya
Abstract views: 228 , PDF (Bahasa Indonesia) downloads: 881

Abstract

This study aims to test and find out the public's halal awareness of buying interest in food and beverage products in Serang City. In collecting data using a questionnaire distributed to 95 respondents. The research results for the coefficient of determination obtained a value of 59.10%. The regression test obtained the equation value Y = 5.361 + 0.784.X. From this equation it can be seen that every change that occurs in variable X (public awareness) increases, the purchasing intention variable will also increase, or vice versa. the calculated t value is 11.584, with a significance level of 0.000 indicating that Ha is accepted and Ho is rejected, meaning that there is a positive and significant influence on public awareness about the halal label on consumer buying interest in food and beverage products that have a halal label

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Published
2023-01-18