UPAYA PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) TEMPE DI KAMPUNG CIDADAP BANJARSARI CIPOCOK JAYA KOTA SERANG

Abstract

ABSTRACT

Tempe Micro, Small and Medium Enterprises (MSMEs) in Cidadap Village, Banjarsari Village, Cipocok Jaya Sub-district, Serang City, have great potential to be developed. Tempe as a traditional food with high demand faces various challenges, such as limited capital, access to technology, and minimal management and marketing knowledge. This study aims to identify efforts to develop tempeh MSMEs in Cidadap Village through programs to improve production quality and quantity, access to capital, increase knowledge and skills of business actors, develop marketing networks, product innovation, and business sustainability. The methods used include surveys, field observations, participatory approaches, training, mentoring, and continuous evaluation. The results showed significant improvements in product quality, management knowledge, and marketing strategies, as well as product diversification that successfully attracted a wider market segment. In addition, the program also created new jobs and improved the welfare of the local community. Thus, tempeh MSMEs in Cidadap Village have a stronger foundation for long-term and sustainable growth.

Keywords: Tempe, MSMEs,