IMPROVING UNDERSTANDING OF STUDENTS OF MANAGEMENT PROGRAM UNIVERSITY OF SERANG RAYA IN THE MARKETING ASPECT OF LAW NUMBER 19 OF 2016 ABOUT INFORMATION AND TRANSACTIONS ELECTRONIC

Abstract

Global marketing is a marketing technique on an international scale. Market opportunities in it will always be open to all entrepreneurs, including in the product export market. Entrepreneurs must have creativity and innovation in developing their respective markets, in entering current globalization moment This, require We For adapt with fast with the times , so as not to be left behind by other countries. Globalization bring impact for life nation And patriotic, matter This be marked with development of information and communication technology. There are two impacts of globalization, namely positive And negative. Impact the positive is convenience in communicate And get information without time and distance limits. The negative impact is the occurrence of crime in world virtual (cyber crime) And increasing deployment information Hoax Which harming others through online media which is currently developing massively. UU no. 19 2016 concerning Information and Electronic Transactions or the ITE Law is the governing law about information as well as transaction electronic, or technology information in general. this law own jurisdiction Which apply For every person Which do deed law as stipulated in this Law, both in the territory of Indonesia and outside the territory Indonesian law, which has legal consequences in the Indonesian jurisdiction or outside the territory Indonesian law and detrimental to the interests of Indonesia. Therefore, the whole society must know these rules so that they are not easily deceived and alert to every action which is detrimental to themselves and the environment. With a background problem the, so devotion To Public very important For done, time This Community Service is carried out at the Management Study Program, Serang Raya University , on May 11, 2023, with the aim of providing enlightenment to students, because it is young people who use social media a lot, so that students are able to understand the rules and hope to be able to media healthily. The method applied is to use the method lectures, question and answer discussions and giving questionnaires to find out how deep understand material Which has be delivered. There is even results from devotion Which has carried out can be known through the Pree and Posttest questionnaire data of the material be delivered. As a result, through the Pretest, most of the students did not know the rules in social media in accordance with UU ITE. Matter This become important For socialize rule the so students will understand, Then apply And utilise media social For interest Which positive, for self, public, nation And country. Then after Posttest almost all students understand rules about ITE. The hope is that students and society can media healthy socially and useful.