PENGABDIAN MASYARAKAT MITRA USAHA MIKRO KECIL MENENGAH KOTA SERANG MEMBUAT LOGO DALAM RANGKA MEMBANGUN IDENTITAS USAHA DAN STRATEGI BRANDING USAHA

  • suhartini universitas serang raya
  • Handy Gibran Pratama Pratama Universitas Serang Raya
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Abstract

An entrepreneur must be observant in observing the market with all the dynamics in it. The strategy of observing or observing is the best way to determine future business strategy. There are various business strategies that can be applied to businesses. Depending on individual needs, there is no such restrictive rule regarding business strategy. Logo is a real thing as a reflection of things that are non-visual of a company, for example the culture of behavior, attitudes, personality, which are outlined in visual form (Suwardikun, 2000: p.7). After several visits to our partners, we have identified that these MSMEs have not yet established their identity properly. Indeed, these MSMEs already have names, but they do not yet have a logo as their identity. The method carried out in this service stage is Participatory Rural Appraisal (PRA). Data collection techniques using observation, interviews, and documentary studies. The logo that has been designed has been applied by partners. The creation of this logo is welcomed by partners because with this logo it is hoped that their products will be better known to the public so that it will expand the reach of product marketing.

 

Keywords: Logo, Identity, Marketing

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Published
2022-05-13