Peran Komunikasi Pemasaran Untuk Meningkatkan Loyalitas Pelanggan Di Red Studio

Authors

  • Kadek Wulandari Laksmi P Universitas Pendidikan Nasional
  • Lely Anggreyni Jawak Universitas Pendidikan Nasional
  • I G. N. Oka Ariwangsa Universitas Pendidikan Nasional
  • Komang Satria Wibawa Putra Universitas Pendidikan Nasional

DOI:

https://doi.org/10.30656/ka.v7i1.9141

Keywords:

Red Studio, Role of Marketing Communication, Loyalty

Abstract

In today's digital era, everything is digitalized in all aspects. The company can achieve success not only determined by the quality of products, services and services offered but also determined by the company's ability to ensure customer loyalty to remain loyal to use the services and products marketed. This service aims to understand how the role of marketing communication in increasing customer loyalty at Red Studio. The methods used in this service are, 1. observation 2. active participation 3. guidance and mentorinf 4. practical projects. The results obtained show that by implementing a more effective marketing strategy in the future, the company can strengthen long-term relationships with consumers.

References

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Published

2025-01-31

Issue

Vol. 7 No. 1 (2025)

Section

Articles

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Copyright (c) 2025 Kadek Wulandari Laksmi P, Lely Anggreyni Jawak, I G. N. Oka Ariwangsa, Komang Satria Wibawa Putra

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Author(s) retain the copyright of articles published in this journal, with first publication rights granted to KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT This Work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.  This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

 

Creative Commons License
This work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.