Pengaruh Promosi, Distribusi, Dan Harga Terhadap Minat Beli Ulang Produk Ready Meal (RTEM) Di Prima Freshmart Serang

Authors

  • Gugup Prihatma Universitas Serang Raya
  • Renaldy Decaprio Universitas Serang Raya

DOI:

https://doi.org/10.30656/jakmen.v3i1.8707

Keywords:

Promotion., Distribution., Price., Repurchase Intention .

Abstract

Research formulation: Does promotion have a significant effect on Repurchase Interest in Ready Meal (RTEM) products at PFM Serang. Does distribution have a significant effect on Repurchase Interest in Ready Meal (RTEM) products at PFM Serang? Does price have a significant effect on Repurchase Interest in Ready Meal (RTEM) products at PFM Serang? Do promotion, distribution and price have a significant effect on Repurchase Interest in Ready Meal (RTEM) products at PFM Serang. Promotion Research Results (X1) have no significant influence on Repurchase Interest (Y) in Ready Meal Products at PT Prima Freshmart in Serang City. Distribution (X2) has a significant influence on Repurchase Interest (Y) in Ready Meal Products at PT Prima Freshmart in Serang City. Price (X3) has a significant influence on Repurchase Interest (Y) in Ready Meal Products at PT Prima Freshmart in Serang City. There is a significant influence on Promotion (X1) Distribution (X2) and Price (X3) together (simultaneously) on Repurchase Interest (Y) in Ready Meal Products at PT Prima Freshmart in Serang City.

Downloads

Download data is not yet available.

References

Abubakar, Rusydi. 2018. Manajemen Pemasaran. Bandung : Alfabeta.
Ali, Hasan. 2013. Marketing dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (Center For Academic Publishing Service)
Anggraeni,D.M & Saryono. (2013). Metodologi Penelitian Kualitatif dan Kuantitatif dalam Bidang Kesehatan. Yogyakarta: Nuha Medika
Angipora, Marius P. 2002, Dasar-dasar Pemasaran. Jakarta: Raja Grafindo Persada
Arikunto, Suharsimi, Prosedur Penelitian : Suatu Pendekatan Praktik, Edisi Revisi VI, Jakarta : PT Rineka Cipta, 2006.
Donni Priansa. 2017. Manajemen Pelayanan Prima. Bandung: Alfabeta
Enis, Ben M. 2016. Manajemen Pemasaran dan Pemasaran jasa. Edisi Revisi. Alih bahasa Buchari Alma. CV. Alfabeta. Bandung.
Kotler, Philip dan Gary Armstrong. (2008), Prinsip-Prinsip pemasaran, Jakarta: Erlangga
Kotler, Philip dan Keller, terjemahan Bob Sabran. 2016. Manajemen Pemasaran, Edisi 14 Jilid 1 dan 2, Erlangga, Jakarta.
Handayani, Ririn.2020. Metodologi Penelitian Sosial. Yogyakarta: Trussmedia Grafika.
Hardiansyah. 2018. Kualitas Pelayanan Publik (Edisi Revisi). Yogyakarta: Gava Media
Malhotra, N.K. 2009. Riset Pemasaran, Edisi Keempat, Jilid 1. PT Indeks, Jakarta.
Putri, Budi Rahayu Tanama. 2017. Manajemen Pemasaran. Denpasar: Fakultas Universitas Udayana.
Santoso, Singgih, dan Fandy Tjiptono, 2002, Riset Pemasaran : Konsep dan Aplikasinya dengan SPSS, Jakarta : PT Elex Media Computindo Kelompok Gramedia
Stanton, William J. 1981. Fundamentals of Marketing. United States: McGrow Hill
Stanton, William J. 2001. Prinsip Pemasaran. Jakarta: Erlangga
Sugiyono. (2010), Metodologi Penelitian Bisnis, Bandung: Alfabeta
________2012. Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: ALFABETA
________. 2013. Metode Penelitian Pendidikan Pendektana Kuantitatif, Kualitatif dan R&D. Bandung: ALFABETA
________. 2014. Metode Penelitian Pendidikan Pendektana Kuantitatif, Kualitatif dan R&D. Bandung: ALFABETA
Tjiptono, Fandy. (2008), Pemasaran Strategik, Yogyakarta: Andi Offset
Tjiptono, Fandy. (2010), Service Management, Mewujudkan Layanan Prima, Edisi 1, Yogyakarta: Andi

_____________. 2008. Strategi Pemasaran. Edisi 3, Andi: Yogyakarta.
_____________. 2011. Service Quality and Satifaction. Edisi 2. Andi: Yogyakart.
_____________. 2014. Pemasaran Jasa. Andi: Yogyakarta.



Ilat, Lydia V, dkk Vol.6 No.4 2018, Hal. 2548 – 2557 ISSN 2303-1174
Razak, Vol. 4. No. 2 Mei 2016 ISSN : 2338 – 4794
https://ojs.ekonomi-unkris.ac.id/index.php/JMBK/article/download/39/pdf
Nurkhasanah dan Mahmud, Vol 1 (No 2), 2022, Hal: 1-16 e-ISSN: 2829-5978
publikasi.dinus.ac.id/index.php/JMDB/article/download/6907/3284
Manumpil, Anggraini, dkk Vol. 9 No. 3 2021, Hal. 1808- 1818 ISSN 2303-1174
Permatasari, Evi, dkk Volume 3, Issue 2022 E-ISSN 2686-4924 P-ISSN 2686-5246
https://dinastirev.org/JIMT
Putra dan Santoso, Vol:7 No:2, Desember 2021 E-ISSN: 2407-5523 ISSN :2407-3741https://jurnal.polinema.ac.id/index.php/jab/article/download/1925/1466/6248
Lestariningsih dkk, Volume 1 No 2, November 2022 E- ISSN 2962-5459

Published

2024-04-22

Issue

Section

Articles