Pengaruh Service Quality, Learning Quality, dan Word of Mouth Terhadap Keputusan Wali Murid Memilih SD Negeri Tunggak Kecamatan Bojonegara
Abstract views: 31
,
PDF (Bahasa Indonesia) downloads: 21
Abstract
This study aims to determine whether service quality, learning quality, and word of mouth influence parents' decisions to choose Tunggak Elementary School in Bojonegara Sub-District. This research was conducted using a quantitative method. The sampling method used was probability sampling with a simple random sampling technique. The sample in this study consisted of 72 parents of students at Tunggak Elementary School. The results of the research indicate that 1) service quality significantly influences parents' decisions to choose Tunggak Elementary School, 2) learning quality significantly influences parents' decisions to choose Tunggak Elementary School, 3) word of mouth significantly influences parents' decisions to choose Tunggak Elementary School, 4) service quality, learning quality, and word of mouth together significantly influence parents' decisions to choose Tunggak Elementary School. Based on the research results, it can be concluded that service quality, learning quality, and word of mouth have a parcial and simultaneous influence on parents' decisions to choose Tunggak Elementary School.
Keywords: Service Quality, Learning Quality, Word of Mouth, Purchase Decision
Downloads
References
Haryanti, Winarti, & Pramono, J. (2023). Kualitas Pelayanan Perusahaan Umum Daerah Air Minum Tirto Negoro Kabupaten Sragen. Jurnal Ilmu Administrasi Publik, 12(1), 92–101.
Hotimah, H. (2020). Penerapan Metode Pembelajaran Problem Based Learning Dalam Meningkatkan Kemampuan Bercerita Pada Siswa Sekolah Dasar. Jurnal Edukasi, 7(3), 5. https://doi.org/10.19184/jukasi.v7i3.21599
Khanif Varidah, K., Mulyana, P. A., & Danurwindo, M. A. (2023). PENGARUH WORD OF MOUTH, LIFESTYLE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA KOMUNITAS RED KOFFIEE ARMINA DAILY. 2(2), 165–178.
Manoy, T. I., Mananeke, L., & Jorie, R. J. (2021). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 314–323. https://ejournal.unsrat.ac.id/index.php/emba/article/view/36231
Safira, Z., & Roesminingsih, M. V. (2020). Kompetensi Tutor dan Kualitas Pembelajaran di Lembaga Kursus English Is Friend Surabaya. Jurnal Pendidikan Untuk Semua, 4(1), 82–92. https://journal.unesa.ac.id/index.php/jpls/index
Su, T., & Widio, A. (2020). Pengaruh Brand Image , Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen The Highland Park Resort Hotel Bogor. 1(1), 31–42.
Wirakanda, G. G., & Pardosi, A. S. (2020). Pengaruh Sales Promotion Terhadap keputusan Pembelian (Studi Kasus di Blibli.Com). Bisnis Dan Pemasaran, vol.10 nom, 1–11.
Sugiyono. 2012.Metode Penelitian Kuantitatif Kualitatif dan R&D.Bandung: Alfabeta.
.png)
.png)
.png)
.png)
