Shopee Affiliator Marketing Communication In Promoting Product
DOI:
https://doi.org/10.30656/jika.v3i2.6336Keywords:
Marketing Communication Strategy, Affiliate, AffiliatorAbstract
Problems: Shopee is the most visited e-commerce and has many strategies in marketing, one of which is to create a Shopee affiliate program that can help mutually benefit online stores and affiliates. Currently, the shopee affiliate is a job that is in great demand so that it can benefit online shops at shopee
Purpose: The purpose of this study was to to find out the marketing communication strategy of the Shopee Affiliator in promoting the product.
Methodology: The research was conducted using a descriptive qualitative approach using data collection techniques through observation, in-depth interviews and documentation studies and in this study there were five informants.
Results/Findings: The results of this study indicate that in promoting products, shopee affiliates do not apply several elements of the promotion mix, namely, affiliates do not advertise for a fee, focus on uploading content on Instagram by paying attention to the best time to post, uploaded content in the form of video types, sharing links according to follower requests which are then sent or shared via instastory and direct messages as a direct application.
Paper Type: Marketing Communication
References
APJII. (n.d.). Tingkat Penetrasi Internet Di Indonesia. https://apjii.or.id/88,1 persen pengguna internet belanja di e-commerce. (n.d.). https://www.cnnindonesia.com/ekonomi/20211111123945-78-719672/881-persen-pengguna- internet-belanja-dengan-e-commerce
Indrawan, J., & Ilmar, A. (2018). Kehadiran Media Baru (New Media) Dalam Proses Komunikasi Politik. Medium, 8(1), 11–17.
Iprice. (n.d.). Data 10 Situs E-commerce yang paling banyak dikunjungi. https://iprice.co.id/insights/mapofecommerce/
Jaiz, M. (2014). Dasar-Dasar Periklanan (cetakan ke). Graha Ilmu.
Khofifah, R. (2022). Pemanfaatan Marketplace Shopee Sebagai Media Komunikasi Pemasaran Online. IAN PONOROGO, 8.5.2017, 2003–2005.
Kriyanto, R. (2016). Teknik Praktis Riset Komunikasi.
Lestari, R. W. (2021). Strategi Komunikasi Pemasaran Dalam Instagram Online Shop @ras_eye. Universitas Sultan Ageng Tirtayasa.
MAS’ARI, A., Hamdy, M. I., & Safira, M. D. (2020). Analisa Strategi Marketing Mix Menggunakan Konsep 4p (Price, Product, Place, Promotion) pada PT. Haluan Riau. Jurnal Teknik Industri: Jurnal Hasil Penelitian Dan Karya Ilmiah Dalam Bidang Teknik Industri, 5(2), 79. https://doi.org/10.24014/jti.v5i2.8997
Mulitawati, I. M., & Retnasary, M. (2020). Strategi Komunikasi Pemasaran dalam Membangun Brand Image Melalui Sosial Media Instagram (Studi kasus deskriptif komunikasi pemasaran prodak polycrol forte melalui akun instagram @ahlinyaobatmaag). Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(1), 23. https://doi.org/10.30829/komunikologi.v4i1.7616
Muslim, M. (2018). Varian-Varian Paradigma, Pendekatan, Metode, Dan Jenis Penelitian Dalam Ilmu Komunikasi. Media Bahasa, Sastra, Dan Budaya Wahana, 1(10), 77–85. https://doi.org/10.33751/wahana.v1i10.654
Nisa. (2022). Kapan Waktu Terbaik Untuk Posting Instagram 2022. inmarketing.id/waktu-terbaik-untuk-posting-instagram-2022.html
Penjualan Shopee Meningkat 13 kali lipat Pada Saat Perayaan Harbolnas. (2021). Kontan.Co.Id. https://nasional.kontan.co.id/news/penjualan-shopee-meningkat-13-kali-lipat-pada-saat-harblonas-1212
Prayuda, H. A., & Zulaikha, S. R. (2020). Strategi Promosi E-Commerce Toko Buku Togamas dalam Masyarakat Virtual. Pustabiblia: Journal of Library and Information Science, 4(2), 283–306. https://doi.org/10.18326/pustabiblia.v4i2.283-306
Prof.Dr.Sugiyono. (2013). Metode Penelitian Kuantutatif Kualitatif dan R&D.
Rafiqih, A. (Univeristas S. H. J. (2022). Sistem Affiliate Dalam Marketplace Shopee Menurut Huku Islam dan Hukum Positif Di Indonesia. 8.5.2017, 2003–2005.
riset warga RI juara belanja online. (n.d.). https://www.cnnindonesia.com/teknologi/20210224134753-206-610348/riset-warga-ri-juara-belanja-online-meski-internet-lambat
Sarastuti, D. (2017). Strategi Komunikasi Pemasaran Online Produk Busana Muslim Queenova. Visi Komunikasi, 16(01), 71–90. www.queenova.com,
Sugiyono. (2016). METODE PENELITIAN KUANTITATIF, KUALITATIF DAN R&D.
Suswanto, P., & Setiawati, S. D. (2020). Strategi Komunikasi Pemasaran Shopee Dalam Membangun Positioning Di Tengah Pandemi Covid-19 Di Indonesia. Jurnal Ilmu Komunikasi, 3(2), 16–29. http://52.221.78.156/index.php/linimasa/article/view/2754
Tanggal cantik. (n.d.). https://katadata.co.id/pingitaria/digital/5faa3b9049e9a/1111-dan-promo-rutin-tanggal-cantik-strategi-shopee-dominasi-pasar
Tunnisa, P. A. (2020). Strategi Komunikasi Pemasaran Festival Golokday Sebagai Event Internasioanl. In Communicatus: Jurnal Ilmu komunikasi. university of Sultan Ageng Tirtayasa.
Jurnal Ilmu komunikasi. university of Sultan Ageng Tirtayasa.
.png)
.png)
.png)
