Analisis Persepsi Konsumen dan Harapan Terhadap Produk Inovasi Boba Bonggol Pisang

  • Rilo Fajar Maritha Universitas Muhammadiyah Surakarta
  • Ferdi Pratama Universitas Muhammadiyah Surakarta
  • Tri Cahyo Utomo Universitas Muhammadiyah Surakarta
  • Hammam Muhammad Amrullah Universitas Muhammadiyah Surakarta
  • Hamim Zaky Hadibasyir Universitas Muhammadiyah Surakarta
  • Agung Ahlul Wicaksana Universitas Muhammadiyah Surakarta
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Abstract

Problems: Banana hump is agricultural waste that is underutilized and is often thrown away. Whereas banana hump can be processed into flour which is then used as the basic ingredient for boba.

Purpose: The purpose of this study was to determine consumer perceptions and expectations of banana hump boba products.

Methodology: The research was conducted with a quantitative approach and the type of survey research used a questionnaire instrument distributed online as a data collection tool. The questionnaire used in this questionnaire is a closed questionnaire, which is a questionnaire that has been provided, so that respondents just sort out and answer directly. The population in this study is the Solo Raya community. The number of respondents who filled out the questionnaire was 170 respondents based on the convenience sampling method, the sample of respondents was obtained by chance (convenient). Respondents were chosen because they were at the right place and time.

Results/Findings: The results of this study indicate that consumer perceptions and consumer expectations affect the product innovation of banana hump boba. It is important to study consumer perceptions in order to obtain input from consumers about the products being marketed and the decision-making process in purchasing by consumers. From perceptions in the form of consumer reactions to a product, it can lead to expectations that are in the minds of consumers about the product being offered.

Paper Type: market research

Keywords: Perception; Expectation, Consumer, Product, Banana Hump Boba

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References

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Published
2021-09-30
Section
Articles