PERANAN KOMUNIKASI PEMASARAN DALAM MEMBENTUK PERILAKU KONSUMEN

  • Siska Mardiana
https://doi.org/10.30656/lontar.v2i2.347
Abstract views: 8608 , PDF downloads: 26330

Abstract

Konsumen adalah titik sentral perhatian pemasaran, mempelajari apa yang dibutuhkan dan diinginkan konsumen adalah hal yang sangat penting. Memahami konsumen akan menuntun pemasar kepada kebijakan pemasaran yang tepat, dan melalui komunikasi, berbagai informasi mengenai produk dapat ditransfer kepada konsumen. Untuk itu diperlukan pemahaman yang lebih mengenai komunikasi, terutama komunikasi pemasaran dalam kaitannya membentuk perilaku konsumen.
 Kata kunci : Komunikasi, Komunikasi Pemasaran, Perilaku Konsumen

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Published
2017-09-30
Issue
Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI
Section
Articles

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