Jurnal Manajemen Perusahaan: JUMPA

PENGARUH KEADILAN ORGANISASI, BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL PEGAWAI PADA KANTOR IMIGRASI KELAS 1 NON TPI SERANG

Suhartini Suhartini, Nurmalasari Nurmalasari — Wed, 29 May 2024 00:00:00 +0700

Organizational Commitment is an employee's attitude or organizational strength in binding employees to remain in the organization. The purpose of this study was to determine the effect of Organizational Justice, Organizational Culture, and Job Satisfaction on Employee Organizational Commitment at Class 1 Immigration Office Non TPI Serang. This research is a quantitative study, the population in this study is all employees, totaling 42 people and the sample is a saturated sample, because the population is less than 100. Data collection is done through interviews and questionnaires. The data analysis technique used is multiple linear regression using the SPSS program. The results of the analysis show that Organizational Justice (X1) has a positive and insignificant effect on Organizational Commitment (Y), this can be seen from the results of the calculation of tcount of 0.367 and ttable of 1.684 and a significance level of 0.716 greater than the value of Î± (0.05), Organizational Culture (X2) has a positive and significant influence on Organizational Commitment (Y), this can be seen from the results of the calculation of tcount of 2.237 and ttable of 1.684 and the level a significance of 0.031 is smaller than the value of Î± (0.05), Job Satisfaction (X3) has a positive and significant influence on Organizational Commitment (Y), this can be seen from the calculation results of tcount of 2.792 and ttable of 1.684 and a significance level of 0.008 is smaller than the value of Î± (0.05).

ANALISIS PENERAPAN E- SERVICE QUALITY DAN KEPUASAN NASABAH PENGGUNA BJB DIGI

Novia Indah Lestari — Fri, 31 May 2024 00:00:00 +0700

Bank BJB is one of the largest regional development banks in Indonesia, it hasBank BJB is a prominent regional development bank in Indonesia that offers BJB Digi as a digital transaction tool. However, according to complaints on the Playstore, BJB Digi users have reported that some features are not functioning as intended and that the services provided by BJB Digi in responding to customer complaints do not meet customer expectations. This research aims to analyze the implementation of e-service quality and customer satisfaction in the BJB Digi application. This research uses quantitative descriptive methods, and nonprobability sampling with purposive sampling as the sampling method. The population in this research is customers of BJB Digi, and the data collection technique uses a questionnaire. The results obtained from e-service quality at BJB Digi show an average value of 64.33%, indicating that the figure falls in the good category. The customer satisfaction calculation results show an average value of 64.06%, indicating that customers are satisfied with the existence of BJB Digi.

STRATEGI PROMOTION MIX MARKETING AGUNG SPORT CENTER DALAM MENINGKATKAN JUMLAH KONSUMEN TAHUN 2022

Rista Fathua Rahma, Annisarizki, Dwi Nurina Pitasari Nina — Fri, 14 Jun 2024 00:00:00 +0700

Agung Sport Center is a place for family sports and recreation facilities with various facilities such as mini football (mini football field), Futsal Field, Badminton Court, Tennis Court, Swimming Pool and Horse riding field. Based on data from the 2018 Riskesdas (Basic Health Research) report, 33.5 percent of the Indonesian population was declared to lack physical activity. This is one of the causes of the high number of sufferers of non-communicable diseases and obesity. This research aims to determine the marketing promotion mix strategy for Agung Sport Senter in increasing the number of consumers in 2022. The type of data used is qualitative descriptive. Data collection techniques used include observation, interviews and documentation. The theory used is the AIDA Theory (Attention, Interest, Desire and Action). Promotion Mix Strategy research results through Advertising using social media, and radio advertisements, Personal Selling door to door, Sales Promotion providing Discounts, Vouchers and Giveaways, Public Relations and Marketing working together to hold events, and Direct marketing through "call to action".

PROSEDUR PEMBERIAN KREDIT PADA PT PEMBANGUNAN DAERAH JABAR DAN BANTEN KCP SUDIRMAN SERANG

Tia Mutiara, Rt. Erlina Gentari, Imas Kusumawati, Entis Haryadi — Sat, 31 Aug 2024 00:00:00 +0700

This research was conducted at PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman. The purpose of this study is to understand the procedures for granting credit, the development and repayment of credit, and the issues faced by PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang. To support the completion of this final project research, the data collected includes both secondary and primary data. The data collection techniques used are interview methods, documentation methods, and library research methods. The method applied is a qualitative descriptive method. The object of this research is the implementation of credit at PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang, starting from the submission of documents, investigation of loan documents, credit decisions, and ending with credit realization. Following this, credit supervision is carried out. The problem faced by PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang is the presence of customers who do not pay on time.