Jurnal ini diterbitkan oleh Program Studi Manajemen Perusahaan pada Program Pendidikan Vokasi Universitas Serang Raya. Diperuntukan untuk para Peneliti yang berfokus pada bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Operasi, serta bidang-bidang lainnya yang terkait dengan Manajemen Perusahaan.
Qualitative Risk Analysis to Determine the Probability and Impact of Risk Using the Delphi Technique
Risk management plays a crucial role in decision-making across various sectors, with qualitative risk analysis serving as an effective method to identify, evaluate, and mitigate risks in complex and uncertain environments. The Delphi technique, which facilitates structured communication among experts through an iterative process with anonymous inputs, enables the achievement of consensus on key risk factors, including their probability and impact. This study explores the application of the Delphi technique using a multi-round questionnaire process to refine the opinions of carefully selected experts, resulting in mitigation strategies based on collective insights. This technique demonstrates its flexibility and adaptability in analyzing risks, complementing quantitative approaches with contextual qualitative assessments. The integration of semantic analysis further enriches this method by providing a deeper understanding of the relationships between risks, thereby contributing to the risk management literature by presenting a structured framework for implementing the Delphi technique in qualitative risk analysis.
Copyright (c) 2025 Jurnal Manajemen Perusahaan: JUMPA
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN BUILDING A SUSTAINABLE AND COMPETITIVE ORGANIZATION
Human Resource Management (HRM) plays a crucial role in building sustainable and competitive organizations. In the context of modern organizations facing globalization challenges and rapidly changing markets, the ability to maintain competitiveness and sustainability heavily depends on effective human resource management. This study aims to examine the contribution of HRM in creating organizations capable of adapting to the dynamics of external and internal environments while enhancing their competitiveness. By adopting a theoretical approach focused on competency management, career development, and fostering a culture of innovation, this study identifies how appropriate HRM policies can support the achievement of an organization’s long-term objectives. Additionally, the challenges faced by HRM practitioners in implementing such policies are discussed, including environmental uncertainties and the need to balance short-term and long-term goals. Through an analysis of recent literature, this study concludes that HRM policies centered on employee skill development, fair reward systems, and adaptive leadership can enhance employees' perceptions of organizational sustainability and competitiveness. This research is expected to provide valuable insights for organizations in designing effective HRM strategies to achieve sustainable competitive advantages.
Effective HR Planning Strategies to Improve the Performance of Private Universities
Effective human resource (HR) planning is a crucial factor in enhancing the performance of private universities. With careful planning, institutions can ensure the availability of competent personnel aligned with their strategic needs. This article reviews various HR planning strategies that can be implemented, starting from the needs analysis stage, recruitment, development, to performance evaluation. HR needs analysis is an essential initial step to identify the required quantity and competencies in accordance with the university’s vision and mission. Subsequently, the recruitment and selection process must be conducted transparently and competency-based to acquire high-quality HR capable of supporting the institution’s goals. HR development through training and continuing education is also a vital aspect to improve the workforce’s skills and adaptability to advancements in science and technology. Periodic performance evaluations help institutions measure HR effectiveness and provide a basis for decisions related to promotion, rewards, and career development. Moreover, private universities must be able to adapt to changes in both external and internal environments, such as technological progress and labor market dynamics, to remain relevant and competitive. With this structured and adaptive approach, private universities can build sustainable competitive advantages, increase productivity, and optimally realize their vision and mission amid the challenges of the digital and globalization era.
Pengaruh Etika, Komunikasi dan Lingkungan Terhadap Kinerja Pegawai di Biro Layanan Pengadaan Secara Elektronik Provinsi Banten
Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh etika kerja, komunikasi, dan lingkungan kerja terhadap kinerja pegawai. Variabel dependen dalam penelitian ini adalah kinerja pegawai, sedangkan variabel independennya meliputi etika kerja, komunikasi, dan lingkungan kerja. Analisis regresi linier digunakan untuk mengevaluasi data, dengan hasil menunjukkan bahwa semua variabel independen memiliki pengaruh yang signifikan terhadap kinerja pegawai.Etika kerja memberikan kontribusi positif yang signifikan terhadap kinerja pegawai dengan koefisien tidak terstandarisasi sebesar 0,410, nilai t sebesar 6,003, dan tingkat signifikansi p < 0,001. Komunikasi menunjukkan pengaruh paling dominan terhadap kinerja pegawai, dengan koefisien beta terstandarisasi sebesar 0,476, nilai t sebesar 5,731, dan tingkat signifikansi p < 0,001. Sementara itu, lingkungan kerja juga memiliki pengaruh positif dan signifikan dengan koefisien tidak terstandarisasi sebesar 0,112, nilai t sebesar 2,685, dan tingkat signifikansi p = 0,011. Temuan ini menunjukkan bahwa peningkatan pada aspek etika kerja, komunikasi, dan lingkungan kerja dapat secara signifikan meningkatkan kinerja pegawai. Komunikasi memiliki pengaruh terbesar dibandingkan variabel lainnya, menegaskan pentingnya komunikasi yang efektif dalam menciptakan lingkungan kerja yang produktif. Penelitian ini memberikan implikasi praktis bagi organisasi untuk memprioritaskan pengembangan strategi yang mendukung ketiga aspek tersebut guna meningkatkan kinerja pegawai secara menyeluruh.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PT SABI TEHNIK DI KECAMATAN BOJONEGARA KABUPATEN SERANG
This study aims to examine the factors that affect the performance of employees of PT Sabi Tehnik in Bojonegara, Serang Regency, namely leadership style, motivation and job satisfaction. The population of PT Sabi Tehnik is 60 employees. This study uses multiple regression analysis to test the data conducted using SPSS 26. The results of this study indicate that simultaneously leadership style, motivation and job satisfaction have a significant effect on employee performance. That partially, there is a significant influence of leadership style on employee performance; motivation has a negative and insignificant effect on employee performance; and there is a positive and significant influence of job satisfaction on employee performance.
PROSEDUR PEMBERIAN KREDIT PADA PT PEMBANGUNAN DAERAH JABAR DAN BANTEN KCP SUDIRMAN SERANG
This research was conducted at PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman. The purpose of this study is to understand the procedures for granting credit, the development and repayment of credit, and the issues faced by PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang. To support the completion of this final project research, the data collected includes both secondary and primary data. The data collection techniques used are interview methods, documentation methods, and library research methods. The method applied is a qualitative descriptive method. The object of this research is the implementation of credit at PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang, starting from the submission of documents, investigation of loan documents, credit decisions, and ending with credit realization. Following this, credit supervision is carried out. The problem faced by PT Pembangunan Daerah Jawa Barat dan Banten KCP Sudirman Serang is the presence of customers who do not pay on time.
Copyright (c) 2024 Jurnal Manajemen Perusahaan: JUMPA
STRATEGI PROMOTION MIX MARKETING AGUNG SPORT CENTER DALAM MENINGKATKAN JUMLAH KONSUMEN TAHUN 2022
Agung Sport Center is a place for family sports and recreation facilities with various facilities such as mini football (mini football field), Futsal Field, Badminton Court, Tennis Court, Swimming Pool and Horse riding field. Based on data from the 2018 Riskesdas (Basic Health Research) report, 33.5 percent of the Indonesian population was declared to lack physical activity. This is one of the causes of the high number of sufferers of non-communicable diseases and obesity. This research aims to determine the marketing promotion mix strategy for Agung Sport Senter in increasing the number of consumers in 2022. The type of data used is qualitative descriptive. Data collection techniques used include observation, interviews and documentation. The theory used is the AIDA Theory (Attention, Interest, Desire and Action). Promotion Mix Strategy research results through Advertising using social media, and radio advertisements, Personal Selling door to door, Sales Promotion providing Discounts, Vouchers and Giveaways, Public Relations and Marketing working together to hold events, and Direct marketing through "call to action".
ANALISIS PENERAPAN E- SERVICE QUALITY DAN KEPUASAN NASABAH PENGGUNA BJB DIGI
Bank BJB is one of the largest regional development banks in Indonesia, it hasBank BJB is a prominent regional development bank in Indonesia that offers BJB Digi as a digital transaction tool. However, according to complaints on the Playstore, BJB Digi users have reported that some features are not functioning as intended and that the services provided by BJB Digi in responding to customer complaints do not meet customer expectations. This research aims to analyze the implementation of e-service quality and customer satisfaction in the BJB Digi application. This research uses quantitative descriptive methods, and nonprobability sampling with purposive sampling as the sampling method. The population in this research is customers of BJB Digi, and the data collection technique uses a questionnaire. The results obtained from e-service quality at BJB Digi show an average value of 64.33%, indicating that the figure falls in the good category. The customer satisfaction calculation results show an average value of 64.06%, indicating that customers are satisfied with the existence of BJB Digi.
E- service Quality, Kepuasan Pelanggan, Mobile banking
E-service Quality, Customer Satisfaction, Mobile Banking
PENGARUH KEADILAN ORGANISASI, BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL PEGAWAI PADA KANTOR IMIGRASI KELAS 1 NON TPI SERANG
Organizational Commitment is an employee's attitude or organizational strength in binding employees to remain in the organization. The purpose of this study was to determine the effect of Organizational Justice, Organizational Culture, and Job Satisfaction on Employee Organizational Commitment at Class 1 Immigration Office Non TPI Serang. This research is a quantitative study, the population in this study is all employees, totaling 42 people and the sample is a saturated sample, because the population is less than 100. Data collection is done through interviews and questionnaires. The data analysis technique used is multiple linear regression using the SPSS program. The results of the analysis show that Organizational Justice (X1) has a positive and insignificant effect on Organizational Commitment (Y), this can be seen from the results of the calculation of tcount of 0.367 and ttable of 1.684 and a significance level of 0.716 greater than the value of α (0.05), Organizational Culture (X2) has a positive and significant influence on Organizational Commitment (Y), this can be seen from the results of the calculation of tcount of 2.237 and ttable of 1.684 and the level a significance of 0.031 is smaller than the value of α (0.05), Job Satisfaction (X3) has a positive and significant influence on Organizational Commitment (Y), this can be seen from the calculation results of tcount of 2.792 and ttable of 1.684 and a significance level of 0.008 is smaller than the value of α (0.05).
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN DI PT BAGAS OPERATION MARINE
PT Bagas Operation Marine is a logistics supply and ship repair services company. The rapid development of the industry and the fight for the same market share has triggered increasingly fierce competition. Where companies are required to continue to innovate and implement creative strategies to differentiate them from similar companies in the area. This company experiences a lack of customers who make repeat orders and needs to maintain customer satisfaction in order to create customer loyalty. Customer loyalty can be used as a measure of the level of customer loyalty to a particular product or brand. The higher the level of customer loyalty will increase the number of active customers who make transactions. This research aims to analyze marketing strategies and provide marketing strategy suggestions to increase customer loyalty at PT Bagas Operation Marine. The methods used to analyze marketing strategies are internal resource based, VRIN analysis, and TOWS analysis. Based on the results of the marketing strategy analysis, three marketing program proposals can be proposed, namely membership using a member card, rewards points and email marketing. The implementation of the three proposed programs is expected to increase PT Bagas Operation Marine customer loyalty. Of course, with increasing customer loyalty, it is hoped that the number of active buyers or customers who make repeat orders will also increase and can increase the profits obtained by PT Bagas Operation Marine.
Copyright (c) 2023 Jurnal Manajemen Perusahaan: JUMPA
PENYELESAIAN MASALAH KEPUASAN KERJA KARYAWAN YANG DIPENGARUH KOMUNIKASI, LEADER MEMBER EXCHANGE (LMX), DAN LINGKUNGAN KERJA DI PT PANCARAN SINAR TANI
This study aims to determine whether communication, Leader Member Exchange, and the Work Environment affect the job satisfaction of PT. Pancaran Sinar Tani. This research was conducted using quantitative research methods. The selection technique for the sample taken was unsaturated with the slovin method with an error rate of 10% at PT. Pancaran Sinar Tani , there are 62 respondents. The research was conducted from June 26 2023 to July 17 2023. Data was collected using a questionnaire distributed via Google form, and analyzed using SPSS version 25. The statistical methods used were normality test, multicollinearity test, heteroscedasticity test, R test, R2 test and multiple linear regression analysis. The results showed that 1) there was a significant influence between communication on job satisfaction, 2) there was a significant effect between Leader Member exchange on job satisfaction, 3) there was a significant effect between the work environment on job satisfaction. 4) There is a significant influence on communication, leader member exchange and work environment simultaneously on job satisfaction
Electronic Word of Mouth, Brand THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON ONLINE PURCHASE DECISIONS ON THE SHOPEE APPLICATION IN SERANG CITY
ABSTRACT This research aims to determine the influence of electronic word of mouth, brand image and trust on online purchasing decisions on the Shopee Application in Serang City. The research was conducted using quantitative research methods. The sample for this research was 100 respondents. The sampling technique uses purposive sampling. Data was collected using questionnaires and analyzed using SPSS version 25. Based on the research results, it can be concluded that: 1) there is a positive and significant influence between electronic word of mouth on online purchasing decisions partially, 2) there is a positive and significant influence between brand image on online purchasing decisions partially, 3) there is a positive and significant influence between trust on online purchasing decisions partially, 4) there is a positive and significant influence between electronic word of mouth, brand image and trust on online purchasing decisions simultaneously by obtaining a Fcount > Ftable value of 66.536 > 2.70 with a significance value of 0.000 < 0.05. Keywords: Electronic Word of Mouth, Brand Image and Trust
Electronic Word of Mouth, Brand Image and Trust
PENGARUH KOMPETENSI, PRESTASI KERJA DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA PEGAWAI
This study aims to determine the effect of competence, work performance and career development on employee job satisfaction in the Cikedal District Office, Pandeglang Regency. This research is a quantitative research. The study population was 33 people, and the sample used was saturated sampling, where the total population was less than 100 people. Data was collected by questionnaire, and analyzed by SPSS Version 25. Based on the results of this study it can be concluded that: 1). There is a positive influence between competence and employee job satisfaction, 2). Work performance does not affect employee job satisfaction, 3). Career development has no effect on employee job satisfaction, and 4). Competency, work performance, and career development variables simultaneously influence employee job satisfaction in Cikedal District. And the magnitude of competency, work performance, and career development on employee job satisfaction is 35.4% and 64.6% is influenced by other variables.
PENGARUH HARGA,PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA TRANSPORTASI ONLINE DI KOTA SERANG
The purpose of this study was to examine the effect of price, promotion, and service quality on online transportation services in the city of Serang. The variables studied in this study are Price, Promotion, Service Quality and Customer Satisfaction, this study uses quantitative methods, this research is a survey research. The number of samples taken as many as 100 respondents, the sampling technique used in this study is non-probability sampling used is the type of purposive sampling, namely the technique of determining the sample with certain considerations.Data analysis using SPSS, the results of data analysis using validity and reliability that have been carried out show that all research instruments are valid and reliable. The results of the analysis of the Partial Test (t test) Prices do not affect customer satisfaction in online transportation services in the city of Serang, the results of the partial test (t test) promotions have an effect on customer satisfaction on online transportation services in the city of Serang, the results of the partial test analysis (t test) ) Service quality has a significant and significant effect on customer satisfaction in online transportation services in the city of Serang. The results of the analysis of the Simultaneous Test (Test F) show that the price, promotion, and service quality have a positive effect on customer satisfaction in online transportation services in the city of Serang. Keywords: Price, Promotion, Service Quality, Customer Satisfaction.
Pengaruh Visual Appeal, Sales Promotion, Dan Hedonic Browsing Terhadap Mobile Impulse Buying Pelanggan M-Commerce Shopee
Para pemasar ritel online maupun offline berusaha berkompetisi untuk meningkatkan penjualannya dengan cara mendorong pembelian konsumen melalui stimulus-stimulus pemasaran. Stimulus-stimulus pemasaran tersebut ditujukan untuk menangkap pembelian rasional maupun pembelian impulsif (impulse buying). Impulse buying diperlukan agar perusahaan mendapatkan keuntungan melalui peningkatan penjualan sehingga perusahaan dapat bersaing dengan perusahaan-perusahaan lain di era kompetitif ini. Beberapa faktor yang dapat mempengaruhi impulse buying penting untuk diteliti. Sementara itu, penelitian tentang impulse buying dalam konteks e-commerce khususnya m-commerce di Indonesia masih sedikit. Impulse buying dalam konteks e-commerce telah diteliti oleh para peneliti terdahulu akan tetapi masih sedikit yang meneliti impulse buying dalam e-commerce dengan konteks yang lebih spesifik yaitu m-commerce di Indonesia. Oleh karena itu, tujuan penelitian ini adalah untuk menyelidiki faktor-faktor yang mempengaruhi impulse buying pelanggan m-commerce Shopee di Indonesia yaitu visual appeal, sales promotion, hedonic browsing, dan impulse buying.
visual appeal, sales promotion, hedonic browsing, impulse buying, Stimulus-Organism-Response Theory
Pengaruh Brand Ambassador (Twice) Dan Brand Image Terhadap Minat Beli Produk Scarlett Whitening Pada Media Sosial Instagram
This background of this research is based on the problems that occured to Scarlett Whitening on Instagram social media relared to the brand ambassador (Twice) and brand image of Scarlett Whitening products in detail. So, the research questions are as follows : (1) Does Twice’s Brand Ambassador affect the Buying Interest of Scarlett Whitening Products on Instagram Sosial Media (2) Does Brand Image affect Buying Interest of Scarlett Whitening product on Instagram Social Media (3) Does Twice’s Brand Ambassador and Brand Image together influence the Buying Interest of Scarlett Whitening product on Instagram Social Media. The Research sample is 55 respondents or consumers of Scarlett Whitening product who use Instagram. The results in this study indicate the influence of the Brand Ambassador variable on the Scarlett Whitening product on Instagram Social Media, Brand Image on the Scarlett Whitening product on Instagram Social Media. This is based on the t-test through the SPSS V.25 program.
MENGUNGKAP STRUKTUR MODAL OPTIMAL PERUSAHAAN DIGITAL TRADE MARKETING
Companies in carrying out their business activities must have a goal. The company's goal is to maximize the value of the company. One of the ways to create corporate value is by making the right funding decisions. Appropriate funding decisions are made by determining alternative sources of existing funding so that an efficient funding source is obtained. Companies in order to determine the right funding sources can use the concept of optimal capital structure. This study aims to determine management policies in determining the capital structure at PT. Digital Mediatama Maxima Tbk for the 2019-2020 period. The results of the analysis show that management in determining the capital structure for 2019-2020 uses more of its own capital than long-term debt. The optimal capital structure for the 2019-2020 period will occur in 2020 consisting of 42.85% long-term debt and 57.15% equity. This composition produces a WACC of 0.24% and a Tobin's Q ratio of 27%.
Struktur Modal Optimal, Leverage, Digital Trade Marketing
ANALISA PENERAPAN PEMASARAN DI SOSIAL MEDIA PADA PT POS INDONESIA CABANG CILEGON
The marketing strategy has evolved towards digitization. Communities can communicate face-to-face through the Internet and social media networks. Social media marketing is an effective marketing strategy carried out through social media by companies. This study aims to determine the application of social media marketing strategies at the Cilegon branch post office. The population in this study were consumers of the Cilegon branch post office using a non-probability sampling technique, amounting to 100 respondents. The results obtained were 44.23%, which means that advertising and marketing content on social media at PT Pos Indonesia Cilegon Branch is not attractive to consumers. Companies should develop strategies for Brand Exposure, Customer Engagement, and Electronic Word Of Mouth in marketing on social media.
ANALISIS PENERAPAN KUALITAS LAYANAN PADA BANK BJB KANTOR CABANG PEMBANTU MERAK
Tujuan penelitian ini adalah untuk mengetahui sejauh mana tingkat Kualitas Pelayanan pada Nasabah Bank BJB KCP Merak, Dilihat dari lima dimensi Kualitas Pelayanan (Tangible, Empaty, Reliability, Responsipeness, Assurance). Populasi dalam penelitian ini nasabah Bank BJB KCP Merak. Jumlah Sampel yang diteliti adalah 100 responden.. Teknik pengumpulan data menggunakan kuesioner. Analisis pembahasan ini bersifat deskriptif. Metode penelitian yang digunakan adalah studi kasus dengan menggunakan pendekatan penelitian kuantitatif. Hasil dari penelitian menunjukan hasil cukup baik, dimana penerapan pelayanan pada Bank BJB sesuai dengan lima dimensi Kualitas Pelayanan. Pada dimensi tangible cukup baik, artinya sarana dan tampilan fisik Bank BJB sudah memadai. Dimensi reliability, artinya pelayanan dan ketepatan waktu dalam melayani pelanggan sudah cukup baik. Dimensi responsiveness, artinya pelayanan Bank BJB membantu nasabah dalam penyampaian informasi perbankan. Dimensi assurance, artinya customer service Bank BJB memiliki sikap sopan dan komunikasi yang baik kepada nasabah. Dimensi emphaty, artinya Bank BJB mampu melayani nasabah secara tulus dan memahami keinginan nasabah.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian OPPO Smartphone Di Kota Serang
Abstrak Penelitian ini dilatarbelakangi oleh adanya penurunan pada Volume penjualan produk OPPO Smartphone. Tujuan penelitian ini adalah mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian OPPO Smartphone di Kota Serang. Metode penelitian menggunakan pendekatan survey. Penelitian ini populasinya adalah konsumen OPPO Smartphone dengan sampel diambil 37 responden dengan teknik accidental sampling. Teknik analisis data menggunakan model regresi linier berganda. Berdasarkan hasil uji hipotesis diperoleh kesimpulan bahwa : Kualitas produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian OPPO Smartphone, Citra merek secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian OPPO Smartphone. Kualitas produk dan citra merek secara simultan berpengaruh positif dan signifikan terhadap pembelian OPPO Smartphone.
PENINGKATAN KINERJA PEGAWAI MELALUI PROMOSI JABATAN DAN MUTASI
This study aims to determine performance improvement through Promotion and Mutation, the methods used are Normality Test, Multicolonierity Test, Heteroskedastistas Test, Autocorrelation Test, Correlation Coefficient Analysis, Multiple Linear Regression Analysis and Determination Analysis. Based on the calculation of the Hypothesis Test, the calculated F value is 25,280 while the F table is 3.20 (25,280> 3.20) Ho is rejected and H3 is accepted, meaning that Promotion (X1) and Mutation (X2) together have a positive and significant effect on Performance (Y).
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN LOYALITAS KONSUMEN PADA SAYUR OPPA
Sayur Oppa continues to make developments by utilizing digital marketing as one of its marketing communication strategy media to build consumer loyalty. The purpose of this study is to explain the mix of IMC (Integrated Marketing Communication (IMC) in the marketing communication strategy that is run by sayur oppa in building consumer loyalty. The research method used is a case study using a qualitative research approach. The informant selection technique used was purposive sampling. This writing uses the theory of IMC (Integrated Marketing Communication (IMC). The results showed that the marketing communication strategy in building consumer loyalty of sayur oppa. The IMC strategy for sayur oppa is: advertising on facebook ads, and doing endorsements. IMC sales promotion strategies such as giving discounts, giveaways, vouchers, and member cards. IMC sayur oppa public relations strategy is consider consumers to be their friends IMC Sayuroppa's direct marketing strategy is to utilize digital media. The IMC strategy for personal sales of oppa sayur oppa is currently limited to personally contacting the owner's partners and when customers place orders.
Marketing Communication, Consumer Loyalty, IMC (Integrated Marketing Communication), Sayur Oppa.
PENGARUH PENGETAHUAN, KETERAMPILAN DAN PENGALAMAN TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN KOTA CILEGON
Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh pengetahuan kerja, keterampilan kerja dan pengalaman kerja terhadap kinerja pegawai Dinas Pendidikan Kota Cilegon. Populasi pegawai sejumlah 293 dan Responden dalam penelitian ini sebanyak 75 pegawai yang ditetapkan oleh rumus slovin . Metode yang digunakan adalah survey melalui pengumpulan data primer, skunder dan data tersier. Teknik analisis yang digunakan dalam penelitian ini, diantaranya uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi berganda, koefisien determinasi dan uji hipotesis yang menggunakan SPSS V.25. Berdasarkan hasil penelitian ini menunjukan bahwa pengetahuan, keterampilan dan pengalaman berpengaruh signifikan terhadap kinerja pegawai dinas Pendidikan kota Cilegon sebesar 17.28 %. Sedangkan 82,72 dipengaruhi oleh variable lain. Peneliti menyarankan agar pegawai meningkatkan pengetahuan, penguasaan tugas dan kemampuan kerja agar kinerja yang diharapkan tercapai dengan optimal. Kata Kunci: Pengetahuan, Keterampilan, Pengalaman, Kinerja,Pegawai Dinas Pendidikan Kota Cilegon
PENGARUH KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT PENGGUNAAN APLIKASI PINJAMAN ONLINE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SERANG RAYA
This research is conducted to examine : (1) To find out the ease of use affects the interest in using online loan applications. (2) To find out the perception of risk affects the interest in using online loan applications. (3) To find out the ease of use and perception of risk affects the interest in using online loan applications. This research is a Quantitative Research. The sample used in this study was 94 students of the Faculty of Economics and Business, Serang Raya University. The test measurement tool in this study is SPSS V.25. Results in the form of: (1) Ease of Use have a positive and significant effect on Interest in Use. (2) Risk Perception has a positive and significant effect on The Interest in Use. (3) Ease of Use and Risk Perception affect the Interest in Using online loan applications for students of the Faculty of Economics and Business, Serang Raya University.
KESADARAN MASYARAKAT TENTANG LABEL HALAL DALAM MEMPENGARUHI MINAT BELI KONSUMEN DI KOTA SERANG
This study aims to test and find out the public's halal awareness of buying interest in food and beverage products in Serang City. In collecting data using a questionnaire distributed to 95 respondents. The research results for the coefficient of determination obtained a value of 59.10%. The regression test obtained the equation value Y = 5.361 + 0.784.X. From this equation it can be seen that every change that occurs in variable X (public awareness) increases, the purchasing intention variable will also increase, or vice versa. the calculated t value is 11.584, with a significance level of 0.000 indicating that Ha is accepted and Ho is rejected, meaning that there is a positive and significant influence on public awareness about the halal label on consumer buying interest in food and beverage products that have a halal label
Copyright (c) 2022 Jurnal Manajemen Perusahaan: JUMPA
SOCIAL MEDIA MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP LOYALITAS MEREK PADA AKUN INSTAGRAN INFO PANDEGLANG
Internet technology has changed people’s behavior and service providers from conventional to digital, especially in Indonesia, which is experiencing significant technological developments. This facility is called a social media service which plays a role in facilitating the process of conveying information to the public. The research pupose to determine the effect of social media marketing and customer engagement on brand loyalty on the instagram info pandeglang account. In this research, the population is people who are active user of social media accounts with a sample of 100 people.data collection by distributing questionnaires, this research was conducted by analyzing the relationship of variables with SEM PLS. The results of the analysis in this study are social media marketing has aneffect on brand loyalty, social media marketing has an effecton customer engagement and customer engagement has no effect on brand loyalty.
Kesadaran maysarakat tentang label Halal dalam Mempengaruhi Minat Beli Konsumen di Kota Serang
ANALISIS KUALITAS PELAYANAN PADA PT.BPR BKK KEBUMEN CABANG AYAH
Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan PT. BPR BKK Kebumen Cabang Ayah Jawa Tengah. Penelitian ini menggunakan 5 dimensi kualitas pelayanan terdiri tangible, reliability, responsiveness assurance, dan emphaty Metode penelitian yang digunakan adalah deskriptif kuantitatif. Teknik pengumpulan data dengan menyebar kuesioner kepada 100 responden dan menggunakan skala likert 1-5. Hasil penelitian bahwa kurangnya karyawan pada PT. BPR BKK cabang Ayah terutama pada bagian customer service dan teller dapat menghambat proses pelayanan menjadi tidak efisien. Kemudian karyawan yang kurang tanggap dalam merespon keluhan nasabahnya serta fasilitas yang jauh dari teknologi perbankan modern. Oleh karena itu dengan penelitian ini diharapkan PT. BPR BKK Kebumen cabang Ayah dapat memperbaiki kualitas pelayanan agar lebih baik lagi.
PENGARUH DISIPLIN KERJA DAN MOTIVASI EKSTRINSIK TERHADAP KINERJA PEGAWAI PADA KANTOR DINAS KOMUNIKASI DAN INFORMATIKA KOTA SERANG
Work discipline and extrinsic motivation are functions in human resource management that are important to study their effects on employee performance. Issues of performance, discipline and extrinsic motivation are in the spotlight, especially for civil servants, especially at the Office of Communication and Information in the City of Serang. In the initial survey, employee performance variables at the Communication and Informatics Office of Serang City received a score of 59.3, work discipline variable scored 59.5 and extrinsic motivation scored 58, all variables are below the average standard score and far below the expected value 100. Seeing the phenomenon mentioned above, it is very relevant if this research is studied. This study aims to determine the effect of work discipline and extrinsic motivation on employee performance at the Office of Communication and Informatics. This research was conducted using a quantitative descriptive method, through various analyzes and tests; reliability, multiple linear regression, coefficient of determination, t and , SPSS v25. The population in this study amounted to 82 employees which is a saturated sample. Data sourced from primary and secondary data. Based on the results of the study it can be concluded that, 1) there is a significant influence between work discipline on employee performance, 2) there is a significant effect between extrinsic motivation on employee performance, 3) there is a significant influence between work discipline and extrinsic motivation simultaneously with employee performance
Kantor Dinas Komunikasi dan Informatika Kota Serang
ANALISIS PERSEPSI KONSUMEN BANK SYARIAH INDONESIA (STUDI PADA MAHASISWA UNIVERSITAS SERANG RAYA)
Penelitian ini bertujuan untuk mengetahui persepsi konsumen Bank Syariah Indonesia (BSI) studi kasus pada mahasiswa Universitas Serang Raya, dilihat dari persepsi bagi hasil, persepsi produk, persepsi fasilitas dan persepsi pengetahuan. Penelitian ini menggunakan populasi nasabah BSI yaitu seluruh mahasiswa Universitas Serang Raya. Jumlah sampel yang diteliti adalah 100 responden. Metode yang digunakan adalah nonprobability sampling dengan jenis purposive sampling sebagai teknik penentuan sampelnya. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan bentuk Skala Likert. Analisis pembahasan ini bersifat deskriptif. Hasil penelitian menunjukan bahwa persepsi nasabah BSI Cabang Universitas Serang Raya mengenai bagi hasil sudah sesuai dengan prinsip-prinsip syariah, persepsi produk menunjukan cukup baik artinya nasabah sudah paham mengenai produk dan akad yang ada di BSI. Pada persepsi fasilitas sudah cukup baik, artinya fasilitas yang diberikan oleh BSI cukup lengkap dalam memperlancar transaksi dan persepsi pengetahuan cukup baik artinya nasabah cukup memahami mengenai produk-produk yang ditawarkan oleh BSI.