Jurnal Manajemen Perusahaan: JUMPA

Pengaruh Brand Ambassador (Twice) Dan Brand Image Terhadap Minat Beli Produk Scarlett Whitening Pada Media Sosial Instagram

2023-09-02T15:54:21+07:00

This background of this research is based on the problems that occured to Scarlett Whitening on Instagram social media relared to the brand ambassador (Twice) and brand image of Scarlett Whitening products in detail. So, the research questions are as follows : (1) Does Twice’s Brand Ambassador affect the Buying Interest of Scarlett Whitening Products on Instagram Sosial Media (2) Does Brand Image affect Buying Interest of Scarlett Whitening product on Instagram Social Media (3) Does Twice’s Brand Ambassador and Brand Image together influence the Buying Interest of Scarlett Whitening product on Instagram Social Media. The Research sample is 55 respondents or consumers of Scarlett Whitening product who use Instagram. The results in this study indicate the influence of the Brand Ambassador variable on the Scarlett Whitening product on Instagram Social Media, Brand Image on the Scarlett Whitening product on Instagram Social Media. This is based on the t-test through the SPSS V.25 program.

Pengaruh Visual Appeal, Sales Promotion, Dan Hedonic Browsing Terhadap Mobile Impulse Buying Pelanggan M-Commerce Shopee

2023-09-02T16:27:03+07:00

Para pemasar ritel online maupun offline berusaha berkompetisi untuk meningkatkan penjualannya dengan cara mendorong pembelian konsumen melalui stimulus-stimulus pemasaran. Stimulus-stimulus pemasaran tersebut ditujukan untuk menangkap pembelian rasional maupun pembelian impulsif (impulse buying). Impulse buying diperlukan agar perusahaan mendapatkan keuntungan melalui peningkatan penjualan sehingga perusahaan dapat bersaing dengan perusahaan-perusahaan lain di era kompetitif ini. Beberapa faktor yang dapat mempengaruhi impulse buying penting untuk diteliti. Sementara itu, penelitian tentang impulse buying dalam konteks e-commerce khususnya m-commerce di Indonesia masih sedikit. Impulse buying dalam konteks e-commerce telah diteliti oleh para peneliti terdahulu akan tetapi masih sedikit yang meneliti impulse buying dalam e-commerce dengan konteks yang lebih spesifik yaitu m-commerce di Indonesia. Oleh karena itu, tujuan penelitian ini adalah untuk menyelidiki faktor-faktor yang mempengaruhi impulse buying pelanggan m-commerce Shopee di Indonesia yaitu visual appeal, sales promotion, hedonic browsing, dan impulse buying.

PENGARUH HARGA,PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA TRANSPORTASI ONLINE DI KOTA SERANG

2023-09-25T14:08:36+07:00

The purpose of this study was to examine the effect of price, promotion, and service quality on online transportation services in the city of Serang. The variables studied in this study are Price, Promotion, Service Quality and Customer Satisfaction, this study uses quantitative methods, this research is a survey research. The number of samples taken as many as 100 respondents, the sampling technique used in this study is non-probability sampling used is the type of purposive sampling, namely the technique of determining the sample with certain considerations.Data analysis using SPSS, the results of data analysis using validity and reliability that have been carried out show that all research instruments are valid and reliable. The results of the analysis of the Partial Test (t test) Prices do not affect customer satisfaction in online transportation services in the city of Serang, the results of the partial test (t test) promotions have an effect on customer satisfaction on online transportation services in the city of Serang, the results of the partial test analysis (t test) ) Service quality has a significant and significant effect on customer satisfaction in online transportation services in the city of Serang. The results of the analysis of the Simultaneous Test (Test F) show that the price, promotion, and service quality have a positive effect on customer satisfaction in online transportation services in the city of Serang.

Keywords: Price, Promotion, Service Quality, Customer Satisfaction.

PENGARUH KOMPETENSI, PRESTASI KERJA DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA PEGAWAI

2024-01-22T15:34:54+07:00

This study aims to determine the effect of competence, work performance and career development on employee job satisfaction in the Cikedal District Office, Pandeglang Regency. This research is a quantitative research. The study population was 33 people, and the sample used was saturated sampling, where the total population was less than 100 people. Data was collected by questionnaire, and analyzed by SPSS Version 25. Based on the results of this study it can be concluded that: 1). There is a positive influence between competence and employee job satisfaction, 2). Work performance does not affect employee job satisfaction, 3). Career development has no effect on employee job satisfaction, and 4). Competency, work performance, and career development variables simultaneously influence employee job satisfaction in Cikedal District. And the magnitude of competency, work performance, and career development on employee job satisfaction is 35.4% and 64.6% is influenced by other variables.

Electronic Word of Mouth, Brand THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE AND TRUST ON ONLINE PURCHASE DECISIONS ON THE SHOPEE APPLICATION IN SERANG CITY

2024-02-26T11:52:23+07:00

ABSTRACT

This research aims to determine the influence of electronic word of mouth, brand image and trust on online purchasing decisions on the Shopee Application in Serang City. The research was conducted using quantitative research methods. The sample for this research was 100 respondents. The sampling technique uses purposive sampling. Data was collected using questionnaires and analyzed using SPSS version 25. Based on the research results, it can be concluded that: 1) there is a positive and significant influence between electronic word of mouth on online purchasing decisions partially, 2) there is a positive and significant influence between brand image on online purchasing decisions partially, 3) there is a positive and significant influence between trust on online purchasing decisions partially, 4) there is a positive and significant influence between electronic word of mouth, brand image and trust on online purchasing decisions simultaneously by obtaining a Fcount > Ftable value of 66.536 > 2.70 with a significance value of 0.000 < 0.05.

Keywords: Electronic Word of Mouth, Brand Image and Trust

ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN DI PT BAGAS OPERATION MARINE

2024-02-27T15:09:43+07:00

PT Bagas Operation Marine is a logistics supply and ship repair services company. The rapid development of the industry and the fight for the same market share has triggered increasingly fierce competition. Where companies are required to continue to innovate and implement creative strategies to differentiate them from similar companies in the area. This company experiences a lack of customers who make repeat orders and needs to maintain customer satisfaction in order to create customer loyalty. Customer loyalty can be used as a measure of the level of customer loyalty to a particular product or brand. The higher the level of customer loyalty will increase the number of active customers who make transactions. This research aims to analyze marketing strategies and provide marketing strategy suggestions to increase customer loyalty at PT Bagas Operation Marine. The methods used to analyze marketing strategies are internal resource based, VRIN analysis, and TOWS analysis. Based on the results of the marketing strategy analysis, three marketing program proposals can be proposed, namely membership using a member card, rewards points and email marketing. The implementation of the three proposed programs is expected to increase PT Bagas Operation Marine customer loyalty. Of course, with increasing customer loyalty, it is hoped that the number of active buyers or customers who make repeat orders will also increase and can increase the profits obtained by PT Bagas Operation Marine.

PENYELESAIAN MASALAH KEPUASAN KERJA KARYAWAN YANG DIPENGARUH KOMUNIKASI, LEADER MEMBER EXCHANGE (LMX), DAN LINGKUNGAN KERJA DI PT PANCARAN SINAR TANI

2024-02-27T15:09:17+07:00

This study aims to determine whether communication, Leader Member Exchange, and the Work Environment affect the job satisfaction of PT. Pancaran Sinar Tani. This research was conducted using quantitative research methods. The selection technique for the sample taken was unsaturated with the slovin method with an error rate of 10% at PT. Pancaran Sinar Tani , there are 62 respondents. The research was conducted from June 26 2023 to July 17 2023. Data was collected using a questionnaire distributed via Google form, and analyzed using SPSS version 25. The statistical methods used were normality test, multicollinearity test, heteroscedasticity test, R test, R2 test and multiple linear regression analysis. The results showed that 1) there was a significant influence between communication on job satisfaction, 2) there was a significant effect between Leader Member exchange on job satisfaction, 3) there was a significant effect between the work environment on job satisfaction. 4) There is a significant influence on communication, leader member exchange and work environment simultaneously on job satisfaction