PENGARUH CUSTOMER ORIENTATION DAN COMPETITIVE ORIENTATION TERHADAP CUSTOMER SATISFACTION MELALUI SALESPERSON CUSTOMER ORIENTATION

Authors

  • Yoga Adiyanto Universitas Serang Raya
  • Deni Sunaryo

DOI:

https://doi.org/10.30656/sm.v3i1.291

Abstract

The empirical investigation examines the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
The objective of this research was investigated the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
The design of this research using hypotheses testing in the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company came from of 300 customers as respondent drawing on influence marketing literature, the authors empirically test a model was Pearson coefficient correlation and AMOS with SEM methods.
The result of this research conclude that there are influences of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company. The effects of customer orientation and competitive orientation to customer satisfaction in customer are also verified

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Published

2017-09-28

Issue

Vol. 3 No. 1 (2017)

Section

Articles

License

Author(s) retain the copyright of articles published in this journal, with first publication rights granted to Sains Manajemen: Jurnal Manajemen Unsera and This Work by Sains Manajemen: Jurnal Manajemen Unsera is licensed under a Creative Commons Attribution 4.0 International License.  This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited