FAKTOR-FAKTOR YANG MEMENGARUHI KEBERLANJUTAN PERGURUAN TINGGI DI BANTEN
Abstract
industry in Banten. Understanding how these factors work to influence students in making .a decision, expected to be able to increase the competitive ability of colleges in Banten.
Survey research design used to obtain the data to be analyzed using a SEM with AMOS software assistance. The questionnaire distributed to 418 high school students both vocational public and private in Banten.
The SEM estimation results indicate that Services, Cost, and the Reference Group effect on the decisions of prospective students in choosing a college to continue his studies. While the location has no effect on the decisions of prospective students. Reference Group possessed the greatest influence, followed by service products, and then the cost. Thus, the promotion should be directed at targets other than the market itself, but also especially in the reference group with positioning of superior educational services and the education costs affordable and systematically payments that help students finish their college
education.
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