LONTAR: Jurnal Ilmu Komunikasi is a double-blind peer-reviewed journal that explores critical and constructive inquiries into the wide range of fields of study in communication science. Although centered on communication, the LONTAR: Jurnal Ilmu Komunikasi is open and welcomes the contribution of many disciplines and approaches that meet at a crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues. LONTAR: Jurnal Ilmu Komunikasi is dedicated to being a medium for scientific study where scholars, practitioners, and students can communicate their vision, reflect on their experiences, share research results, and engage in critical analysis of communication issues that shape our society.
Program Studi Ilmu Komunikasi Universitas Serang Raya
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Transformation of the Indonesian National Police's Communication Strategy in Building a Public Narrative through Platform X
The acceleration of digital transformation has reshaped how institutions communicate with the public. To remain relevant, both governmental and private organizations must adapt to these shifts—so too must the Indonesian National Police (POLRI). Through the strategic use of social media, particularly Platform X (Twitter), POLRI seeks to cultivate closeness with a public that is increasingly critical, responsive, and participatory. This study investigates how POLRI has transformed its communication strategy to construct a coherent public narrative on Platform X. It focuses on three dimensions: the evolution of work models, new collaboration patterns between the Public Relations Division of POLRI and external digital partners, and the strategic management of hashtags as part of an integrated digital-communication approach. Employing a descriptive-qualitative method, data were collected through interviews with policy-level officials, field implementers, and external partners. The findings reveal a paradigm shift from one-way, hierarchical communication toward an open, two-way participatory dialogue that allows the public to offer feedback, criticism, and direct engagement. This shift is not merely technical but reflects an institutional reconfiguration of strategic communication practices within an algorithm-driven platform environment. By explicitly linking empirical findings with Strategic Communication Theory, this study contributes to the understanding of how public institutions negotiate legitimacy, authority, and visibility within platform-based communication ecosystems. The study concludes that the success of POLRI’s online communication rests not only on message quality but also on institutional synergy, adaptability to algorithmic change, and the capacity to maintain meaningful dialogue with citizens. Strategic communication, when integrated with digital innovation, enables the institution to strengthen trust and legitimacy in the era of participatory media. This study recommends that POLRI enhance its strategic digital communication capacity through algorithm literacy, data-driven engagement, sustained collaboration with external partners, and the development of ethical guidelines to strengthen public trust and institutional legitimacy in digital platforms.
brand storytelling, digital communication, narrative elements, emotional connection, content analysis, perfume, HMNS
Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
The Phenomenon of the Impact of Online Games in News Coverage on Metro TV’s Instagram: A Voyant Tools Analysis
This study examines the social discourse surrounding the impact of online gaming using Metro TV’s Instagram news posts as the primary data source. Employing a qualitative phenomenological approach supported by Voyant Tools, the research identifies dominant lexical patterns and relational structures within public commentary. Word cloud analysis highlights “game” and “online” as the most frequent terms, indicating that online gaming constitutes the core focus of public concern. Additional prominent terms such as “judol,” “judi,” and “bocah” reveal strong associations between online gaming, online gambling, and youth involvement. Trend analysis further demonstrates fluctuating frequencies of key terms “online game,” “online judi,” and “online online” suggesting shifting narrative emphasis across document segments. Network analysis shows close lexical associations among “game,” “online,” “judol,” and “judi,” reflecting public perceptions that link gaming activity with financial risk and deviant behaviors. Collectively, these findings demonstrate that online gaming is viewed not merely as a digital entertainment activity but as a multidimensional social issue intertwined with gambling practices, economic vulnerability, and concerns for adolescent well-being.
Communicating Food Security: A Comparative Framing Analysis Of Three Local Media Outlets In Lampung Province
This research examines the role of local media in Bandarlampung in analyzing food security information through framing analysis. As one of Indonesia's food granaries, Lampung Province faces complex food security challenges requiring effective communication strategies. Using Robert N. Entman's framing model, this qualitative study analyzed 487 articles from three local media outlets (Lampung Post, Radar Lampung, and Tribun Lampung) published during January-December 2024. The research employed document analysis, in-depth interviews with nine journalists and editors, and focus group discussions with twelve participants. Findings reveal two dominant themes: agricultural production and commodity price fluctuations. Each media outlet demonstrates distinct editorial approaches, with Lampung Post emphasizing local food sovereignty, Radar Lampung focusing on innovation and modernization, and Tribun Lampung prioritizing farmer welfare impacts. The study identifies structural, professional, and contextual factors influencing framing patterns. Analysis of the controversial regional regulation on grain trade restrictions illustrates how divergent media framing creates fragmented public discourse and influences policy processes. Media framing significantly impacts public understanding and policy formulation regarding food security. This research contributes to framing theory application in local media contexts and provides practical implications for improving food security communication strategies in Indonesia.
Inclusive Digital Communication in Higher Education: Information Accessibility for Low Vision Students in Bandung Raya
Inclusive higher education in Indonesia still faces significant challenges in providing accessible digital communication for students with low vision. Learning Management Systems (LMS) are not only repositories of course content but also key mediated communication channels where lecturers, institutions, and students exchange information and feedback. When these platforms are inaccessible, the problem becomes communication inequality that restricts students’ rights to receive and express information. This study explores accessibility barriers experienced by low vision students in universities across Bandung Raya, focusing on their interaction with LMS interfaces, messages, and media formats. Using a constructivist paradigm and an intrinsic case study approach, data were collected through semi-structured interviews and analyzed with Miles and Huberman’s interactive model. Findings reveal three main communication-related accessibility issues: inconsistent visual layout and low-contrast interfaces, inadequate keyboard-based navigation, and the absence of screen reader integration and alternative formats such as audio or transcripts. Viewed through inclusive communication and the social model of disability, these barriers act as structural “noise” in mediated interaction. The study argues that LMS accessibility must be treated as a central component of inclusive digital communication, requiring user-informed design, assistive communication technologies, and participatory testing with low vision students as co-designers.
Client’s Communication Privacy Boundaries in Ruang Refleksi Online Service of Halo Jiwa Indonesia
Ruang Refleksi Online (RRO), or Online Reflection Room, is one of Halo Jiwa Indonesia’s online-based counseling services, providing emotional support to people since the COVID-19 pandemic. This online-based counseling is a free and non-professional service provided by peer counselors from Halo Jiwa Indonesia members, which was held in 2020. This study aims to know how the client manages their privacy rules in peer counseling, according to five criteria of Communication Privacy Management in boundary rules, which are culture, motivation, context, gender, and risk-benefit ratio. This research type is a qualitative method with a case study approach. Four clients were chosen from purposive sampling with a specific category. From this study, it can be concluded that clients of Ruang Refleksi Online created their privacy rule according to their motivation, contextual, and risk-benefit ratio factors. This determines how much self-disclosure they can share with the peer counselor during interpersonal communication in the counseling session. The clients could also feel the positive impact, such as feeling calmer and relieved from Ruang Refleksi Online
Implementing Prophetic Communication in the Leadership of HIQMA Student Organization at UIN Raden Intan Lampung
This study aims to analyze the implementation of prophetic communication in the leadership of the Student Activity Unit (UKM) HIQMA at UIN Raden Intan Lampung. Prophetic communication is based on three main pillars: humanization (amar ma’ruf), liberation (nahi munkar), and transcendence (tu’minuna billah). The research employed a descriptive qualitative method, using interviews, observations, and documentation as data collection techniques. The informants consisted of active administrators, alumni leaders, and members of UKM HIQMA selected through purposive sampling. The findings indicate that humanization is reflected in empathetic leadership, attention to members’ needs, and mentoring, which foster emotional closeness and organizational loyalty. Liberation is evident in the way leaders provide constructive criticism in a gentle and respectful manner, enabling members to grow with confidence. Transcendence appears through the integration of worship values such as prayer, dhikr, and Qur’anic recitation into organizational activities, which strengthens members’ spiritual motivation. Overall, prophetic leadership in UKM HIQMA successfully creates a humane, ethical, and spiritual organizational culture, proving the relevance of prophetic communication within student organizations.
The Effectiveness of the Communication Style of Health Cadres Through Local Culture on Awareness of Stunting
Stunting continues to pose a significant public health challenge in Indonesia, particularly in the Kebon Kacang Subdistrict of Central Jakarta. This research is purposed to measure the effectiveness of communication style of health cadres through local culture on awareness of stunting among mothers. The study used a quantitative method of 50 respondents through accidental sampling. The theoretical framework comprised the Communicator Style Theory (Norton), Local Culture (Koentjaraningrat), and the Health Belief Model (Rosenstock). The correlation and linear regression analyses demonstrate that the communication style of health cadres significantly impacts stunting awareness (β = 0.702), while local culture also exhibits a positive correlation with stunting awareness (r = 0.628, p < .001). The coefficient of determination indicatess that the model accounts for the dependent variable effectively, as reflected by an R Square value of 0.752. These findings indicate that communication style through local culture can enhance mother’s understanding and awareness in efforts to prevent stunting more effectively.
Analysis of Contradictory Messages in Advertisements (Semiotic Analysis of Citra Advertisement Version “Pancarkan Ragam Cantik Kulit Indonesia”)
In the advertising industry, the media plays an important role in shaping public perceptions of beauty standards, including in Indonesia. Representations of women in advertisements are often depicted with ideal images centered on fair skin. Although advertisements now often feature representations of diversity, these standards are still made subtly in the media. This study discusses the contradictory messages contained in the Citra advertisement version “Pancarkan Ragam Cantik Kulit Indonesia” using Charles Sanders Peirce's semiotic method. This research is a qualitative study using a constructivism paradigm approach with text analysis. The purpose of this study is to uncover the hidden meanings in advertisements using Charles Sanders Peirce's semiotic method with Jacques Derrida's deconstruction theory. The results of the study show contradictory messages in the representation of diversity raised in this advertisement. Although Citra highlights the diversity of Indonesian skin color beauty, the presence of visuals such as placing light-skinned women as the main focus, the use of skin lightening ingredients such as bengkuang and niacinamide in Citra products as the main selling point, animations of skin color changes towards lighter, the appearance of characters who have dark skin characters with the label "Glowing Skin" still refers to the standard of beauty of light skin. This advertisement has not completely deconstructed the standard of beauty, but rather reproduces it in a new and more subtle form in selling its products.
Application Of Information Search Model For Students Through Social Media
The purpose of this study was to obtain an overview of the application of information search models used by students in Bandung. The informants who participated were students at secondary schools. Eighteen students were selected as informants from each school. The schools selected for the study were SMPN 15, SMPN 29, SMPN 40, SMAN 15, SMA Sumatra 40, and SMA Kartika XIX-2. A qualitative research approach was used, with a case study method and purposive sampling. The results of the study show that, in general, the stages used in searching for information are carried out in three major stages, namely Starting, planning by organizing the steps in searching for information, and determining the subject to be used in searching for information. Analyzing, selecting the information to be used, analyzing the information obtained, storing unnecessary information, and using the necessary information. Evaluating, at this stage, students know when the information will be presented again, and the presentation of information is adjusted to the tasks and needs. On average, students search for information through the internet using Google search or social media. The information sought is mostly related to school assignments. This research advances this field by revealing patterned deviations from Ellis' model related to digital literacy levels.
Framing Human-Crocodile Conflict: A Quantitative Content Analysis on detik.com Online Media
Human-crocodile conflict (HCC) is an important yet under-researched aspect of human-wildlife interactions in Indonesia with significant consequences for conservation efforts and public awareness. This study used a quantitative framing method with a content analysis approach based on 168 news articles published by detik.com in 2024 to examine how human-crocodile conflict was portrayed in this one of Indonesia's leading online media. Four variables were analyzed: news source, tone, frame type, and use of thematic versus episodic framing. The findings showed a strong reliance on government sources (79.16%), with insignificant representation of non-governmental perspectives. This resulted in narrow narrative coverage. News coverage was dominated by negative reporting, particularly in government-sourced stories (sentiment score: -0.50), perpetuating fear-based stereotypes about crocodiles. The most common frames were attribution of responsibility (34.0%) and human interest (30.1%), while thematic frames were rare (14.3%), indicating a preference for episodic and event-driven reporting over systemic analysis. These patterns suggest that the media on detik.com often reinforces sensationalism at the expense of balanced conservation messages. The study underscores the need for more inclusive, science-based reporting to foster coexistence and support effective conflict mitigation.
Digital Discourses on Medical Tourism: How Indonesians Consider Visiting Penang for Healthcare – A Netnographic Study on Twitter
The phenomenon of medical tourism from Indonesia to Penang, Malaysia, has continued to show a significant upward trend in recent years. In today's digital era, social media platforms such as X (formerly Twitter) have become active public discussion arenas, places where netizens share experiences, provide recommendations, and even consider decisions to undergo treatment abroad. This study aims to explore how digital narratives related to the practice of seeking medical treatment in Penang are formed, spread, and negotiated by Indonesians on the X platform. Using a netnography approach, this study analyzes tweets containing keywords related to treatment in Penang, revealing the dynamics of conversations in various discussions in the digital space. The results of the analysis identified four main themes that dominated the conversation: (1) ease of access and convenience of services; (2) exchange of information and recommendations between users; (3) crisis of trust in domestic health services; and (4) considerations of price, quality, and added value offered by services in Penang. These findings indicate that the decision to seek medical treatment abroad is not only influenced by medical needs or individual preferences, but also by social constructions formed in the digital space. Social media plays an important role as an e-WOM (electronic word of mouth) channel that shapes public perception and preferences for cross-country health services. This research is expected to contribute to the development of health communication and digital culture studies, as well as being a basis for thinking about managing information and health service reputation more strategically in the era of social media.
Gender-based Interpersonal Communication Behavior: When Women No Longer Muted
This is a study using interview methods, focus group discussions, and systematic literature reviews. The problem is positioned on the change in the form of communication between women in the past and present. In an environment that supports the form of communication in the passive category, contemporary women today are gradually using the assertive category, especially in the context of romantic interpersonal relationships. Previously, in this category, women were expected to behave passively. In the explanation, muted group theory, patriarchal culture, and emotional intelligence of women will also be touched on to better understand the change in the form of communication in contemporary conditions.
President Prabowo's Political Communication on Environmental Issues in Constructing Climate Narrative
President Prabowo Subianto officially won presidential election in 2024 and began his administration effectively in October. He had some plans and policies to support national development, including food security and the expansion of palm oil plantation. These sectors are against ecosystem conservation and climate change prevention so that the issue became a controversy among the people. Through his official speech, President Prabowo did not mention environmental issue, whereas he put other sectors as top priorities. Media caught the event and and public paid attention as well. This research aims to analyze the framing on President Prabowo's political communication regarding environmental issue. The analysis was conducted with framing theory of Robert N. Entman including his four main components, define problems, diagnose causes, moral judgement, and treatment recommendation. Two media which were observed by the researcher are Tempo.co and Betahita.id with qualitative approach. Researcher also applied Agenda Setting theory with critical discourse approach to see how media perceive the President in addressing the weakness in governance and lacking of relevant knowledge. Meanwhile, Betahita.id assessed that President Prabowo's narrative on environmental issue is a form of his carelessness towards human rights issues and his partiality with irresponsible corporations.
Ogoh-Ogoh Kampung Bali Bekasi as a Symbol of Tolerance in Digital Communication and Tradition Preservation
The ogoh-ogoh tradition, which is closely associated with the Nyepi celebration, serves not only as a religious ritual but also as a symbol of tolerance and cultural interaction, particularly in Kampung Bali Bekasi. Although the majority of the residents in this area are not of Balinese descent, they actively participate in the ogoh-ogoh celebration, reflecting a process of acculturation and cultural openness. However, despite media coverage, the dissemination of information about this tradition remains limited and has yet to effectively reach a wider audience, especially the younger generation in the digital era. This study aims to analyze how the ogoh-ogoh tradition in Kampung Bali Bekasi serves as a symbol of tolerance and how digital communication contributes to its preservation. The research employs an ethnophenomenological approach, combining ethnographic communication studies and phenomenology. Data collection is conducted through participatory observation and in-depth interviews with community leaders and individuals involved in the ogoh-ogoh celebration. Documentation in the form of the film Bhuta Kala in Tolerance is also used as research data. The findings reveal that digital communication plays a crucial role in introducing and preserving the ogoh-ogoh tradition. Through platforms such as social media, communities can share cultural experiences and foster a broader cross-cultural understanding. Thus, this tradition not only serves as an educational medium but also strengthens social harmony in a multicultural environment.
Group Communication Patterns of Universitas Terbuka Students’ Online Community on WhatsApp
This qualitative constructivist research focuses on understanding the group communication patterns that emerged from interaction within distance learning student’s online community. Although distance learning has allowed students to pursue higher education without being bound by time and space constraints, this learning mode also separates students from one another. Communication technology, such as the instant messaging platform WhatsApp, becomes an option for students to replace in-person interaction with virtual interaction. This research uses DeVito’s concept of group communication patterns to analyze the communication between students as a member of an online community on WhatsApp group chat. Based on the online observation data and interviews, this research has found that two group communication patterns emerged from the online community interaction: wheel pattern communication and star pattern communication. The patterns themselves depend on the conversation topic between group members. Wheel pattern typically emerges in a Q&A type of conversation where one member would ask questions and receive responses from multiple group members. Meanwhile, star pattern communication is found only in conversations related to sharing personal experiences as distance learning students.
Bridging Tradition and Technology: A Sociotechnical Perspective on Digitalising the Kasongan Pottery Industry
The fast growth of digital technology in Indonesia, with an estimated 221.6 million internet users (APJII, 2024), has pushed many business sectors to employ digital media to boost competitiveness and market reach. One of the businesses affected is the Kasongan pottery industry, which is noted for producing ceramics of significant cultural and artistic significance. This study will look into the notion of digitalisation management and the influence of digital adaption on ceramic entrepreneurs in Kasongan. This study employs a qualitative method using a case study methodology, which includes observation and in-depth interviews with business players. The study's findings suggest that Kasongan pottery entrepreneurs continue to experience challenges in embracing digital technologies. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. The lack of awareness of digital marketing methods also poses a problem to boosting the industry's competitiveness. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedite the adoption of technology in the Kasongan pottery sector in order for it to survive and thrive in the digital age. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedite the adoption of technology in the Kasongan pottery sector in order for it to survive and thrive in the digital age.
Diffusion Of Innovation in Digital Transformation of Kotakmedia Indonesia
This research analyzes the theory of diffusion of innovation in the digital transformation carried out by Kotakmedia Indonesia. With the rapid development of digital today, innovation is a demand for companies to survive. Diffusion of innovation is a concept that studies the spread of innovation in a social system. The case study method with a qualitative approach is used to emphasize the question of how the transformation process in depth at Kotakmedia Indonesia will be collected, interpreted and analyzed the results of the data. The results show that the digital transformation of Kotakmedia Indonesia is influenced by relative advantage, compatibility, and effective communication in the social system. the factors that form the innovation diffusion process at Kotakmedia Indonesia, which include knowledge of innovation and reinvention factors, external accountability factors, and organizational structure factors also play an important role in supporting the digital transformation carried out by the company. This transformation process has successfully increased branding, audience reach, and website traffic.
Increasing Public Awareness of Information on Billboards about The Exemption of Land and Building Taxes Fines in Sidoarjo Regency
This study aims to measure the level of public awareness of Sidoarjo Regency towards information on PBB fine amnesty delivered through billboards, especially along Jalan Pahlawan. The research method used was a survey involving 100 respondents aged 25-45 years who had experience crossing Jalan Pahlawan. Data analysis used the Customer Response Index (CRI) with a focus on the awareness and comprehend stages. The results of the study showed that the level of public awareness of information on PBB fine amnesty through billboards was quite high, with a percentage reaching 88%. This indicates that billboards are effective in conveying public information to the public. In addition, the CRI analysis also showed that most respondents were able to understand the information conveyed on the billboards regarding the PBB fine amnesty program.
Representation of Social Criticism through Morgans Journalist Characters in One Piece Anime: Examining the Meanings Behind and Propaganda
This research analyzes the representation of social criticism through the journalist character Morgans in Eiichiro Oda’s manga series One Piece. The focus of this study is on the dilemmas faced by Morgans as a journalist in balancing journalistic integrity against political and power pressures. The method used is qualitative analysis with a semiotic approach to examine the meanings behind Morgans' actions and decisions in several critical chapters. The findings reveal that Morgans serves not only as a conveyer of information but also as a tool of propaganda, reflecting the complex reality of the media world. This study highlights how Oda uses Morgans to critique the role of media in shaping public opinion and manipulating facts. Morgans represents the ethical challenges in journalism, where the truth is often compromised for specific interests.
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Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society
This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan is one of the countries that has strength in the global economy in various aspects of the economy, one of which is the video game industry. The video game industry in Japan has gone through several periods ranging from the arcade era to the handheld era. CapCom is one of the Japanese companies engaged in the video game industry. The company focuses its business on digital content marketing. This is also CapCom's effort to increase its sales. This research uses Castells' theory of network society and Koiso and Kanttila's concept of digital content marketing with a leatherative research method and document analysis obtained from online sources. Based on the analysis of data collected from various sources, CapCom's effort to increase its sales through digital content marketing is by utilizing global networks for various marketing purposes. Then, CapCom also tends to emphasize value-added services by offering DLC (downloadable content) on its digital content to increase sales and consumer loyalty to the company.
Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products
In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotional relationships with customers. The effective incorporation of story into the branding strategy of HMNS, an Indonesian-based newly launched perfume brand, is investigated in this paper. With an eye toward stories that highlight the sources, inspirations, and creative techniques behind every perfume variation, HMNS purposefully uses storytelling to set its products apart in a crowded industry. Through a variety of digital channels including social media, the official website, and interactive marketing HMNS successfully shares emotionally powerful narratives to its audience. This study method consists on a case study, content analysis of HMNS marketing initiatives, and customer interviews to evaluate the effectiveness of narrative in increasing emotional appeal and client loyalty. The results suggest that encouraging customer engagement and developing strong emotional connections which in turn foster brand loyalty depending on narrative and are thus rather important. Well crafted tales appeal to consumers' individual experiences and ambitions, therefore encouraging inclusivity and a strong affinity for the HMNS brand. This research provides important new perspectives on how businesses could use story methods to create strong and long-lasting relationships with their consumers. It achieves this by looking at how consumer impressions and behavior change depending on narrative. HMNS's effective use of narrative highlights its ability to be a fascinating branding tool in the contemporary marketing scene. Keyword: Storytelling, Persuasive Communication, Branding, Perfume, HMNS
Socialization of Islamic Values Related to Environment Preservation at Misykat Al-Anwar Pesantren in Bogor
Pesantrens (Islamic boarding schools) have followed changes in the society and experienced modernization. This is demonstrated by the emergence of pesantrens in Indonesia that are moved to link education based on Islamic values with environmental issues. This research intends to discuss the role of pesantren as religious institutions as well as education in building awareness of the environment. The approach used in this research is qualitative with the phenomenological method. Data in this research were obtained through semi-structured interviews and field observations which were then analyzed through coding. The results of this research show that there is a strong connection between verses in the Koran and environmental conservation. Apart from that, pesantren leader has an important role in formulating the basic values that become the organizational culture. Communication built between pesantren owner, teachers and students is fundamental in socializing organizational values. The process of conveying messages carried out by the Misykat Al-Anwar Pesantren to its students is carried out through several stages, namely anticipatory socialization, encounter socialization, and metamorphosis socialization. These stages also show that the socialization process carried out at the Misykat Al-Anwar Pesantren regarding the integration of Islamic values in building awareness of the environment is highly useful.
Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness
This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ninetynine.imdo. This study uses a qualitative research method with a Descriptive approach. The data collection techniques used in interviews, observations, and documentation were processed and analyzed using marketing mix theory and persuasion knowledge theory. The study results show that Ninetynine's marketing communication strategy has succeeded in increasing brand awareness on Instagram, with one of them optimizing Instagram features, most of which have been done well. The marketing strategy to increase Brand Awareness so that it continues to exist, Ninetynine still has to promote and improve so that its products continue to grow and become more expansive and remain in demand by Consumers, which is by the 7P Marketing Mix by Kotler and Keller, namely: 1) Product. 2) Price. 3) Place. 4) Promotion by implementing a promotion mix such as Advertising, Sales promotion, Direct marketing, Public relations, and Internet marketing. 5) People (participants/people). 6) Process. 7) Physical evidence.
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Collaborative Strategies for Managing Mangrove Ecotourism: Raising Awareness and Stakeholder Participation in Sustainable Tourism
The purpose of this research is to identify and develop collaborative strategies in managing mangrove ecotourism with a focus on increasing awareness and stakeholder participation in sustainable tourism. This research aims to explore ways to increase community awareness and stakeholder involvement in sustainable mangrove ecotourism management efforts.This research uses a qualitative approach with an explanatory case study method, because this research investigates and describes the complexity in the context of stakeholder involvement in the development of edu-ecotourism in Lembur Mangrove Patikang, Pandeglang. Data collection techniques used in-depth interviews, document study and observation. Data collection techniques used in-depth interviews, document study and observation. The Edu-Ecotourism Mangrove program in Patikang Mangrove Valley, run by PT Chandra Asri Petrochemical Tbk, is a sustainable initiative involving various stakeholders, including companies, governments, academic institutions, media, and local communities. The program aims to integrate education, environmental conservation, and sustainable tourism in mangrove forest preservation, building environmental awareness, increasing stakeholder participation, and empowering local communities in ecotourism management. It emphasizes economic, social, and environmental sustainability, demonstrating a commitment to holistic engagement.This study has several limitations of results due an interpretation, and limited stakeholder engagement. future research can improve the validity, reliability, and relevance of the recommendations.
Critical Discourse Analysis of Teun A. Van Dijk's model on @gerindra's TikTok Content in Gaining Gen Z Votes for Prabowo Subianto in the 2024 Election
This study aims to outline a critical discourse analysis of ten TikTok contents from @gerindra related to Prabowo Subianto in their efforts to capture Gen Z votes. The high usage of TikTok among Gen Z and its significant role in the 2024 elections, with voting proportions reaching 23%, has substantial implications. This research analyzes the interconnection of discourse and the role of TikTok in the effort to attract Gen Z votes. The study employs Teun A. Van Dijk's critical discourse analysis model, which includes text structure, social cognition, and social context. Data is collected through interviews and categorized based on the research subjects' statements. The subjects reported that in the 2024 elections, Gerindra must adapt to social media trends, particularly TikTok, in order to gain Gen Z support for Prabowo Subianto. This adaptation involves using a "serious yet relaxed" political communication style in their brief, light, and straightforward content. The study finds that Gerindra creates such content to present Prabowo as more humanistic, contrasting with his previously known strict and rigid image.
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The Taste, Ritual, and Cultural Essence Within a Bowl of Mie Rebus Belitung
One of the provinces in Indonesia famous for its diverse local cuisine is the Bangka Belitung Province, particularly in Belitung Regency. One of the well-known local dishes from Belitung is Mie Rebus Belitung. Mie Rebus Belitung is a preparation of yellow noodles drenched in hot shrimp broth. This dish is even recognized as an Intangible Cultural Heritage. Besides being considered a filling meal, Mie Rebus Belitung also reflects the culture, identity, and history that form the local identity of Belitung. This research aims to examine the role of the local dish Mie Rebus Belitung in preserving the cultural identity in Belitung. The theories utilized in this research are the Cultural Heritage Theory and the Cultural Representation & Heritage Theory. The research methodology employed is qualitative research. Data were collected through in-depth interviews with cultural experts from Belitung and literature reviews. The result of this research is that Mie Rebus Belitung contains cultural symbolism with potatoes (Dutch), noodles (Chinese), and seafood (Local Belitung). The use of simpor leaves as the wrapping for Mie Rebus Belitung expresses creativity and local identity in Belitung. Mie Rebus Belitung is also a symbol of communication with values that will be conveyed to future generations, either as a standalone dish or packaged in ritual processes such as “makan bedulangâ€ (ritual feasting). The conclusion of this research is that Mie Rebus Belitung is a culinary dish whose history is connected to the arrival of Chinese and Dutch residents in Belitung. The distinctive feature of this dish is the use of simpor leaves as its wrapper. By combining elements from these three cultures, Mie Rebus Belitung becomes a symbol of identity and the cultural richness of Belitung.
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Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency
Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of digital tourism promotion is closely related to the digital literacy skills of tourist village managers. This study aims to analyze the digital literacy of the Cibuntu village tourism awareness group (Pokdarwis) in digital promotion activities. The research method used is qualitative with a case study design. Data were obtained from interviews with four members of the Pokdarwis of Cibuntu village in the field of promotional media and observation of the Cibuntu village promotional media. The results showed that the digital literacy of Pokdarwis Cibuntu village has various aspects of digital skills, including information literacy, communication, and collaboration skills, the ability to develop digital content creation, and the ability to secure digital data. Meanwhile, the ability to solve problems using digital technology has not been able to be done, and the ability to create digital content has been done, but not entirely. The contribution of this research shows that the digital literacy skills possessed by the Pokdarwis of Cibuntu village are learned independently through content on social media. The findings are a consideration for tourism village managers in other regions to encourage Pokdarwis members to learn independently about digital promotion activities amid the wealth of information on social media.
Digital Literacy, Digital Promotion, Pokdarwis, Tourism Village.
The Influence of Family Communication Patterns on Parenting Agreements for Children with Special Needs
Children with special needs show their own uniqueness and challenges in parenting. Caring for children with special needs requires creating meaning and cooperation among family members. Family communication patterns have a significant impact on how arrangements for caring for children with special needs are formed and implemented. The importance of family communication patterns in the context of parenting agreements for children with special needs cannot be ignored. The relationship between parents and children is the core interaction in the family system. This research aims to explore the influence of family communication patterns on parenting agreements for children with special needs. This research was designed using a descriptive causality survey method with a quantitative approach with a positivism paradigm to test research hypotheses and descriptive analysis, by collecting data from relevant respondents using a digital questionnaire. The results of the significance and hypothesis tests show that the protective and laissez faire variables have a significant value with H0 being accepted, while pluralistic and consensual have an insignificant value with H0 being rejected.
Care for Children with Special Needs, Communication Patterns, Family Communication
The Cooking Content Effect in Instagram to Followers' Satisfaction
The tendency for cooking videos to have a long duration to showcase cooking demonstrations is a challenge for Instagram @pattygurlz, as the platform limits the duration to 90 seconds. In addition, in @pattygurlz's Instagram videos, there is no physical appearance of the presenter. This situation is a challenge to persuade Instagram users to be interested in the content. This study aims to identify and analyze the impact of @pattygurlz content on follower satisfaction. This study uses the Uses and gratification theory, where audiences are considered as active voters, evaluating media that can meet their needs. This research uses a quantitative approach with a survey method. The population of this study were Instagram followers @pattygurlz with a sample size of 100. In analyzing the data, researchers conducted validity tests, reliability tests, correlation tests, regression tests, detemination coefficients, and hypothesis tests. The data testing technique is processed using the SPSS version 26 program. The results showed a significant relationship between cooking content and followers' satisfaction. The coefficient of determination shows that 42.9% of followers' satisfaction is influenced by content, while the rest is influenced by other factors.
Memes and Interactivity of Facebook Mobile Legends Gamers After the Fall of RRQ
This research aims to determine the level of interactivity in meme postings by netizens during the M4 World Tournament of the game Mobile Legends: Bang Bang (MLBB). Utilizing the Facebook platform, specifically the "Mobile Legends Gamers'' group, this study analyzed 791 comments from 10 group member posts during the period of January 10 - 25, 2022. Employing Thematic Analysis, interactivity dimensions were examined based on the framework of Six Basic Emotions and Message Interactivity. Results indicate that interactivity among group members was high, with various emotions revealed, such as happiness over RRQ's defeat and anger at mistakes made by favorite teams. In conclusion, social media plays a significant role in fostering user interactivity and emotions, especially within the context of gaming communities like MLBB. This study offers valuable insights for the Mobile Legends community and the field of digital communication science, emphasizing how memes are used as a means of communication on social media.