LONTAR: Jurnal Ilmu Komunikasi
type: channel
description: LONTAR: Jurnal Ilmu Komunikasi is a double-blind peer-reviewed journal that explores critical and constructive inquiries into the wide range of fields of study in communication science. Although centered on communication, the LONTAR: Jurnal Ilmu Komunikasi is open and welcomes the contribution of many disciplines and approaches that meet at a crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues. LONTAR: Jurnal Ilmu Komunikasi is dedicated to being a medium for scientific study where scholars, practitioners, and students can communicate their vision, reflect on their experiences, share research results, and engage in critical analysis of communication issues that shape our society.
publisher: Program Studi Ilmu Komunikasi Universitas Serang Raya
language: en
publication name: LONTAR: Jurnal Ilmu Komunikasi
issn: 2442-5109
copyright: By submitting an article to the journal, the author(s) agree to transfer the published article's copyright to the journal, which will act as the publisher. This means the journal will have the right to publish the article in various forms, including reprints. The journal will maintain the publishing rights to the published articles. In line with the license, authors and third parties (readers, researchers, and others) are allowed to share and adapt the material. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform, or build upon the material, authors must distribute their contributions under the same license as the original.
items: Framing Human-Crocodile Conflict: A Quantitative Content Analysis on detik.com Online Media
items: Digital Discourses on Medical Tourism: How Indonesians Consider Visiting Penang for Healthcare – A Netnographic Study on Twitter
items: Gender-based Interpersonal Communication Behavior: When Women No Longer Muted
items: President Prabowo's Political Communication on Environmental Issues in Constructing Climate Narrative
items: Ogoh-Ogoh Kampung Bali Bekasi as a Symbol of Tolerance in Digital Communication and Tradition Preservation
items: Group Communication Patterns of Universitas Terbuka Students’ Online Community on WhatsApp
items: Bridging Tradition and Technology: A Sociotechnical Perspective on Digitalising the Kasongan Pottery Industry
items: Diffusion Of Innovation in Digital Transformation of Kotakmedia Indonesia
items: Increasing Public Awareness of Information on Billboards about The Exemption of Land and Building Taxes Fines in Sidoarjo Regency
items: Representation of Social Criticism through Morgans Journalist Characters in One Piece Anime: Examining the Meanings Behind and Propaganda
items: Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society
items: Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products
items: Socialization of Islamic Values Related to Environment Preservation at Misykat Al-Anwar Pesantren in Bogor
items: Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness
items: Collaborative Strategies for Managing Mangrove Ecotourism: Raising Awareness and Stakeholder Participation in Sustainable Tourism
items: Critical Discourse Analysis of Teun A. Van Dijk's model on @gerindra's TikTok Content in Gaining Gen Z Votes for Prabowo Subianto in the 2024 Election
items: The Taste, Ritual, and Cultural Essence Within a Bowl of Mie Rebus Belitung
items: Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency
items: The Influence of Family Communication Patterns on Parenting Agreements for Children with Special Needs
items: The Cooking Content Effect in Instagram to Followers' Satisfaction
items: Memes and Interactivity of Facebook Mobile Legends Gamers After the Fall of RRQ
items: Strategic Communication of Local Government
items: Interpreting Symbols of Cultural Identity Jatiwangi Clay
items: Audiences’ Perception of Rape Euphemism In the Sexual Violence News in Online Media
items: Marriage Women Select Careers: Indonesian Film Reception Analysis “Dua Hati Biruâ€ (2024)
items: Sentiment Analysis On The Conversation Pattern Of The @QUWEENJOJO Account's Apology Regarding Gofar Allegations Of Harassment On Twitter
items: Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan
items: Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign
items: Commodification of Content in the Soap Opera “Si Doel Anak Sekolahanâ€
items: The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z

Framing Human-Crocodile Conflict: A Quantitative Content Analysis on detik.com Online Media
type: item
description: Human-crocodile conflict (HCC) is an important yet under-researched aspect of human-wildlife interactions in Indonesia with significant consequences for conservation efforts and public awareness. This study used a quantitative framing method with a content analysis approach based on 168 news articles published by detik.com in 2024 to examine how human-crocodile conflict was portrayed in this one of Indonesia's leading online media. Four variables were analyzed: news source, tone, frame type, and use of thematic versus episodic framing. The findings showed a strong reliance on government sources (79.16%), with insignificant representation of non-governmental perspectives. This resulted in narrow narrative coverage. News coverage was dominated by negative reporting, particularly in government-sourced stories (sentiment score: -0.50), perpetuating fear-based stereotypes about crocodiles. The most common frames were attribution of responsibility (34.0%) and human interest (30.1%), while thematic frames were rare (14.3%), indicating a preference for episodic and event-driven reporting over systemic analysis. These patterns suggest that the media on detik.com often reinforces sensationalism at the expense of balanced conservation messages. The study underscores the need for more inclusive, science-based reporting to foster coexistence and support effective conflict mitigation.
subject: Articles
  topic: section
subject: human-crocodile conflict
  topic: keywords
subject: quantitative framing
  topic: keywords
subject: content analysis
  topic: keywords
subject: detik.com
  topic: keywords
subject: online media
  topic: keywords
creator: Aldehead Marinda Merfonsina Uparatu
creator: Herlina Agustin
creator: Rinda Aunillah Sirait
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 459
ending page: 472
doi: 10.30656/lontar.v13.i1.10658

Digital Discourses on Medical Tourism: How Indonesians Consider Visiting Penang for Healthcare – A Netnographic Study on Twitter
type: item
description: The phenomenon of medical tourism from Indonesia to Penang, Malaysia, has continued to show a significant upward trend in recent years. In today's digital era, social media platforms such as X (formerly Twitter) have become active public discussion arenas, places where netizens share experiences, provide recommendations, and even consider decisions to undergo treatment abroad. This study aims to explore how digital narratives related to the practice of seeking medical treatment in Penang are formed, spread, and negotiated by Indonesians on the X platform. Using a netnography approach, this study analyzes tweets containing keywords related to treatment in Penang, revealing the dynamics of conversations in various discussions in the digital space. The results of the analysis identified four main themes that dominated the conversation: (1) ease of access and convenience of services; (2) exchange of information and recommendations between users; (3) crisis of trust in domestic health services; and (4) considerations of price, quality, and added value offered by services in Penang. These findings indicate that the decision to seek medical treatment abroad is not only influenced by medical needs or individual preferences, but also by social constructions formed in the digital space. Social media plays an important role as an e-WOM (electronic word of mouth) channel that shapes public perception and preferences for cross-country health services. This research is expected to contribute to the development of health communication and digital culture studies, as well as being a basis for thinking about managing information and health service reputation more strategically in the era of social media.
subject: Articles
  topic: section
subject: medical tourism
  topic: keywords
subject: penang
  topic: keywords
subject: health communication
  topic: keywords
subject: netnography
  topic: keywords
subject: platform X
  topic: keywords
creator: Niyu Niyu
creator: Uud Wahyudin
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 397
ending page: 407
doi: 10.30656/lontar.v13.i1.10496

Gender-based Interpersonal Communication Behavior: When Women No Longer Muted
type: item
description: This is a study using interview methods, focus group discussions, and systematic literature reviews. The problem is positioned on the change in the form of communication between women in the past and present. In an environment that supports the form of communication in the passive category, contemporary women today are gradually using the assertive category, especially in the context of romantic interpersonal relationships. Previously, in this category, women were expected to behave passively. In the explanation, muted group theory, patriarchal culture, and emotional intelligence of women will also be touched on to better understand the change in the form of communication in contemporary conditions.
subject: Articles
  topic: section
subject: Gender Studies
  topic: keywords
subject: gendered communication
  topic: keywords
subject: muted group theory
  topic: keywords
subject: assertive communication
  topic: keywords
creator: Happy Wulandari
creator: Dyah Pithaloka
creator: Sherly Aidya Pasya
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 473
ending page: 480
doi: 10.30656/lontar.v13.i1.10288

President Prabowo's Political Communication on Environmental Issues in Constructing Climate Narrative
type: item
description: President Prabowo Subianto officially won presidential election in 2024 and began his administration effectively in October. He had some plans and policies to support national development, including food security and the expansion of palm oil plantation. These sectors are against ecosystem conservation and climate change prevention so that the issue became a controversy among the people. Through his official speech, President Prabowo did not mention environmental issue, whereas he put other sectors as top priorities. Media caught the event and and public paid attention as well. This research aims to analyze the framing on President Prabowo's political communication regarding environmental issue. The analysis was conducted with framing theory of Robert N. Entman including his four main components, define problems, diagnose causes, moral judgement, and treatment recommendation. Two media which were observed by the researcher are Tempo.co and Betahita.id with qualitative approach. Researcher also applied Agenda Setting theory with critical discourse approach to see how media perceive the President in addressing the weakness in governance and lacking of relevant knowledge. Meanwhile, Betahita.id assessed that President Prabowo's narrative on environmental issue is a form of his carelessness towards human rights issues and his partiality with irresponsible corporations.
subject: Articles
  topic: section
subject: political communication
  topic: keywords
subject: environmental issues
  topic: keywords
subject: framing theory
  topic: keywords
subject: media
  topic: keywords
subject: climate change
  topic: keywords
creator: Bakti Abdillah Putra
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 429
ending page: 437
doi: 10.30656/lontar.v13.i1.10322

Ogoh-Ogoh Kampung Bali Bekasi as a Symbol of Tolerance in Digital Communication and Tradition Preservation
type: item
description: The ogoh-ogoh tradition, which is closely associated with the Nyepi celebration, serves not only as a religious ritual but also as a symbol of tolerance and cultural interaction, particularly in Kampung Bali Bekasi. Although the majority of the residents in this area are not of Balinese descent, they actively participate in the ogoh-ogoh celebration, reflecting a process of acculturation and cultural openness. However, despite media coverage, the dissemination of information about this tradition remains limited and has yet to effectively reach a wider audience, especially the younger generation in the digital era. This study aims to analyze how the ogoh-ogoh tradition in Kampung Bali Bekasi serves as a symbol of tolerance and how digital communication contributes to its preservation. The research employs an ethnophenomenological approach, combining ethnographic communication studies and phenomenology. Data collection is conducted through participatory observation and in-depth interviews with community leaders and individuals involved in the ogoh-ogoh celebration. Documentation in the form of the film Bhuta Kala in Tolerance is also used as research data. The findings reveal that digital communication plays a crucial role in introducing and preserving the ogoh-ogoh tradition. Through platforms such as social media, communities can share cultural experiences and foster a broader cross-cultural understanding. Thus, this tradition not only serves as an educational medium but also strengthens social harmony in a multicultural environment.
subject: Articles
  topic: section
subject: Ogoh-Ogoh
  topic: keywords
subject: Kampung Bali Bekasi
  topic: keywords
subject: Tolerance
  topic: keywords
subject: Digital Communication
  topic: keywords
subject: Tradition Preservation
  topic: keywords
creator: Yudhistira Ardi Poetra
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 419
ending page: 428
doi: 10.30656/lontar.v13.i1.10308

Group Communication Patterns of Universitas Terbuka Students’ Online Community on WhatsApp
type: item
description: This qualitative constructivist research focuses on understanding the group communication patterns that emerged from interaction within distance learning student’s online community. Although distance learning has allowed students to pursue higher education without being bound by time and space constraints, this learning mode also separates students from one another. Communication technology, such as the instant messaging platform WhatsApp, becomes an option for students to replace in-person interaction with virtual interaction. This research uses DeVito’s concept of group communication patterns to analyze the communication between students as a member of an online community on WhatsApp group chat. Based on the online observation data and interviews, this research has found that two group communication patterns emerged from the online community interaction: wheel pattern communication and star pattern communication. The patterns themselves depend on the conversation topic between group members. Wheel pattern typically emerges in a Q&A type of conversation where one member would ask questions and receive responses from multiple group members. Meanwhile, star pattern communication is found only in conversations related to sharing personal experiences as distance learning students.
subject: Articles
  topic: section
subject: computer-mediated communication
  topic: keywords
subject: group communication pattern
  topic: keywords
subject: online community
  topic: keywords
subject: distance learning
  topic: keywords
creator: Amelia Yeza Pradhipta
creator: Isma Dwi Fiani
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 408
ending page: 418
doi: 10.30656/lontar.v13.i1.10294

Bridging Tradition and Technology: A Sociotechnical Perspective on Digitalising the Kasongan Pottery Industry
type: item
description: The fast growth of digital technology in Indonesia, with an estimated 221.6 million internet users (APJII, 2024), has pushed many business sectors to employ digital media to boost competitiveness and market reach. One of the businesses affected is the Kasongan pottery industry, which is noted for producing ceramics of significant cultural and artistic significance. This study will look into the notion of digitalisation management and the influence of digital adaption on ceramic entrepreneurs in Kasongan. This study employs a qualitative method using a case study methodology, which includes observation and in-depth interviews with business players. The study's findings suggest that Kasongan pottery entrepreneurs continue to experience challenges in embracing digital technologies. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. The lack of awareness of digital marketing methods also poses a problem to boosting the industry's competitiveness. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedite the adoption of technology in the Kasongan pottery sector in order for it to survive and thrive in the digital age. The key barriers are the delayed regeneration of business actors and poor digital literacy, which results in restricted usage of digital platforms for marketing and company administration. Generational transitions also result in disparities in mindsets and levels of technological adaptability, complicating conventional enterprises' digitalisation processes. As a result, the government, universities, and the business community must work together to enhance digital literacy and expedit…
subject: Articles
  topic: section
subject: Digital literacy
  topic: keywords
subject: technology adaptation
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Dino Rahmat Hidayat
creator: Lukman Hakim
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 388
ending page: 396
doi: 10.30656/lontar.v13.i1.10285

Diffusion Of Innovation in Digital Transformation of Kotakmedia Indonesia
type: item
description: This research analyzes the theory of diffusion of innovation in the digital transformation carried out by Kotakmedia Indonesia. With the rapid development of digital today, innovation is a demand for companies to survive. Diffusion of innovation is a concept that studies the spread of innovation in a social system. The case study method with a qualitative approach is used to emphasize the question of how the transformation process in depth at Kotakmedia Indonesia will be collected, interpreted and analyzed the results of the data. The results show that the digital transformation of Kotakmedia Indonesia is influenced by relative advantage, compatibility, and effective communication in the social system. the factors that form the innovation diffusion process at Kotakmedia Indonesia, which include knowledge of innovation and reinvention factors, external accountability factors, and organizational structure factors also play an important role in supporting the digital transformation carried out by the company. This transformation process has successfully increased branding, audience reach, and website traffic.
subject: Articles
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Diffusion of Innovation
  topic: keywords
subject: Creative Digital Agency
  topic: keywords
subject: Innovation
  topic: keywords
creator: Hanugrah Nur Muharrani Putri
creator: Filosa Gita Sukmono
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 438
ending page: 447
doi: 10.30656/lontar.v13.i1.10243

Increasing Public Awareness of Information on Billboards about The Exemption of Land and Building Taxes Fines in Sidoarjo Regency
type: item
description: This study aims to measure the level of public awareness of Sidoarjo Regency towards information on PBB fine amnesty delivered through billboards, especially along Jalan Pahlawan. The research method used was a survey involving 100 respondents aged 25-45 years who had experience crossing Jalan Pahlawan. Data analysis used the Customer Response Index (CRI) with a focus on the awareness and comprehend stages. The results of the study showed that the level of public awareness of information on PBB fine amnesty through billboards was quite high, with a percentage reaching 88%. This indicates that billboards are effective in conveying public information to the public. In addition, the CRI analysis also showed that most respondents were able to understand the information conveyed on the billboards regarding the PBB fine amnesty program.
subject: Articles
  topic: section
subject: awareness
  topic: keywords
subject: PBB fime amnesty
  topic: keywords
subject: billboards
  topic: keywords
subject: CRI
  topic: keywords
subject: Sidoarjo Rengency
  topic: keywords
creator: Bagus Kurniawan Susanto
creator: Septian Dwi Pratama
creator: Vonda Aprilianto
rights: Copyright (c) 2025 LONTAR: Jurnal Ilmu Komunikasi https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 448
ending page: 458
doi: 10.30656/lontar.v13.i1.9877

Representation of Social Criticism through Morgans Journalist Characters in One Piece Anime: Examining the Meanings Behind and Propaganda
type: item
description: This research analyzes the representation of social criticism through the journalist character Morgans in Eiichiro Oda’s manga series One Piece. The focus of this study is on the dilemmas faced by Morgans as a journalist in balancing journalistic integrity against political and power pressures. The method used is qualitative analysis with a semiotic approach to examine the meanings behind Morgans' actions and decisions in several critical chapters. The findings reveal that Morgans serves not only as a conveyer of information but also as a tool of propaganda, reflecting the complex reality of the media world. This study highlights how Oda uses Morgans to critique the role of media in shaping public opinion and manipulating facts. Morgans represents the ethical challenges in journalism, where the truth is often compromised for specific interests.
subject: Articles
  topic: section
subject: One Piece
  topic: keywords
subject: Morgans
  topic: keywords
subject: Journalism
  topic: keywords
subject: Social Criticism
  topic: keywords
subject: Propaganda
  topic: keywords
creator: Triwiyoso
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 334
ending page: 341
doi: 10.30656/lontar.v12.i2.9302

Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society
type: item
description: This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan is one of the countries that has strength in the global economy in various aspects of the economy, one of which is the video game industry. The video game industry in Japan has gone through several periods ranging from the arcade era to the handheld era. CapCom is one of the Japanese companies engaged in the video game industry. The company focuses its business on digital content marketing. This is also CapCom's effort to increase its sales. This research uses Castells' theory of network society and Koiso and Kanttila's concept of digital content marketing with a leatherative research method and document analysis obtained from online sources. Based on the analysis of data collected from various sources, CapCom's effort to increase its sales through digital content marketing is by utilizing global networks for various marketing purposes. Then, CapCom also tends to emphasize value-added services by offering DLC (downloadable content) on its digital content to increase sales and consumer loyalty to the company.
subject: Articles
  topic: section
subject: CapCom
  topic: keywords
subject: Video Game
  topic: keywords
subject: Digital Content Marketing
  topic: keywords
subject: Value Added Service
  topic: keywords
creator: Abyan Nurfikri Muhammad
creator: Kurniawaty Iskandar
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 297
ending page: 309
doi: 10.30656/lontar.v12.i2.9496

Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products
type: item
description: In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotional relationships with customers. The effective incorporation of story into the branding strategy of HMNS, an Indonesian-based newly launched perfume brand, is investigated in this paper. With an eye toward stories that highlight the sources, inspirations, and creative techniques behind every perfume variation, HMNS purposefully uses storytelling to set its products apart in a crowded industry. Through a variety of digital channels including social media, the official website, and interactive marketing HMNS successfully shares emotionally powerful narratives to its audience. This study method consists on a case study, content analysis of HMNS marketing initiatives, and customer interviews to evaluate the effectiveness of narrative in increasing emotional appeal and client loyalty. The results suggest that encouraging customer engagement and developing strong emotional connections which in turn foster brand loyalty depending on narrative and are thus rather important. Well crafted tales appeal to consumers' individual experiences and ambitions, therefore encouraging inclusivity and a strong affinity for the HMNS brand. This research provides important new perspectives on how businesses could use story methods to create strong and long-lasting relationships with their consumers. It achieves this by looking at how consumer impressions and behavior change depending on narrative. HMNS's effective use of narrative highlights its ability to be a fascinating branding tool in the contemporary marketing scene. Keyword: Storytelling, Persuasive Communication, Branding, Perfume, HMNS
subject: Articles
  topic: section
subject: Storytelling
  topic: keywords
subject: Persuasive Communication
  topic: keywords
subject: Branding
  topic: keywords
subject: Perfume
  topic: keywords
subject: HMNS
  topic: keywords
creator: Fani Agung Mulyani
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 355
ending page: 365
doi: 10.30656/lontar.v12.i2.9229

Socialization of Islamic Values Related to Environment Preservation at Misykat Al-Anwar Pesantren in Bogor
type: item
description: Pesantrens (Islamic boarding schools) have followed changes in the society and experienced modernization. This is demonstrated by the emergence of pesantrens in Indonesia that are moved to link education based on Islamic values with environmental issues. This research intends to discuss the role of pesantren as religious institutions as well as education in building awareness of the environment. The approach used in this research is qualitative with the phenomenological method. Data in this research were obtained through semi-structured interviews and field observations which were then analyzed through coding. The results of this research show that there is a strong connection between verses in the Koran and environmental conservation. Apart from that, pesantren leader has an important role in formulating the basic values that become the organizational culture. Communication built between pesantren owner, teachers and students is fundamental in socializing organizational values. The process of conveying messages carried out by the Misykat Al-Anwar Pesantren to its students is carried out through several stages, namely anticipatory socialization, encounter socialization, and metamorphosis socialization. These stages also show that the socialization process carried out at the Misykat Al-Anwar Pesantren regarding the integration of Islamic values in building awareness of the environment is highly useful.
subject: Articles
  topic: section
subject: Environmental Conservation
  topic: keywords
subject: Islamic Values
  topic: keywords
subject: Organizational Values
  topic: keywords
subject: Pesantren
  topic: keywords
subject: Socialization
  topic: keywords
creator: Rizaldi Parani
creator: Eva Elitanisha Mirelya Angeline Hia
creator: Herman Purba
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 342
ending page: 354
doi: 10.30656/lontar.v12.i2.9729

Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness
type: item
description: This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ninetynine.imdo. This study uses a qualitative research method with a Descriptive approach. The data collection techniques used in interviews, observations, and documentation were processed and analyzed using marketing mix theory and persuasion knowledge theory. The study results show that Ninetynine's marketing communication strategy has succeeded in increasing brand awareness on Instagram, with one of them optimizing Instagram features, most of which have been done well. The marketing strategy to increase Brand Awareness so that it continues to exist, Ninetynine still has to promote and improve so that its products continue to grow and become more expansive and remain in demand by Consumers, which is by the 7P Marketing Mix by Kotler and Keller, namely: 1) Product. 2) Price. 3) Place. 4) Promotion by implementing a promotion mix such as Advertising, Sales promotion, Direct marketing, Public relations, and Internet marketing. 5) People (participants/people). 6) Process. 7) Physical evidence.
subject: Articles
  topic: section
subject: Marketing Communication
  topic: keywords
subject: Instagram
  topic: keywords
subject: Ninetynine.indo
  topic: keywords
subject: Brand Awareness
  topic: keywords
creator: Yoga Permana Putra
creator: Eka Anisa Sari
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 366
ending page: 375
doi: 10.30656/lontar.v12.i2.9611

Collaborative Strategies for Managing Mangrove Ecotourism: Raising Awareness and Stakeholder Participation in Sustainable Tourism
type: item
description: The purpose of this research is to identify and develop collaborative strategies in managing mangrove ecotourism with a focus on increasing awareness and stakeholder participation in sustainable tourism. This research aims to explore ways to increase community awareness and stakeholder involvement in sustainable mangrove ecotourism management efforts.This research uses a qualitative approach with an explanatory case study method, because this research investigates and describes the complexity in the context of stakeholder involvement in the development of edu-ecotourism in Lembur Mangrove Patikang, Pandeglang. Data collection techniques used in-depth interviews, document study and observation. Data collection techniques used in-depth interviews, document study and observation. The Edu-Ecotourism Mangrove program in Patikang Mangrove Valley, run by PT Chandra Asri Petrochemical Tbk, is a sustainable initiative involving various stakeholders, including companies, governments, academic institutions, media, and local communities. The program aims to integrate education, environmental conservation, and sustainable tourism in mangrove forest preservation, building environmental awareness, increasing stakeholder participation, and empowering local communities in ecotourism management. It emphasizes economic, social, and environmental sustainability, demonstrating a commitment to holistic engagement.This study has several limitations of results due an interpretation, and limited stakeholder engagement. future research can improve the validity, reliability, and relevance of the recommendations.
subject: Articles
  topic: section
subject: Edu-Ecotourism
  topic: keywords
subject: Stakeholder
  topic: keywords
subject: engagement
  topic: keywords
subject: Awareness
  topic: keywords
creator: Dian Irmayanti
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 322
ending page: 333
doi: 10.30656/lontar.v12.i2.8744

Critical Discourse Analysis of Teun A. Van Dijk's model on @gerindra's TikTok Content in Gaining Gen Z Votes for Prabowo Subianto in the 2024 Election
type: item
description: This study aims to outline a critical discourse analysis of ten TikTok contents from @gerindra related to Prabowo Subianto in their efforts to capture Gen Z votes. The high usage of TikTok among Gen Z and its significant role in the 2024 elections, with voting proportions reaching 23%, has substantial implications. This research analyzes the interconnection of discourse and the role of TikTok in the effort to attract Gen Z votes. The study employs Teun A. Van Dijk's critical discourse analysis model, which includes text structure, social cognition, and social context. Data is collected through interviews and categorized based on the research subjects' statements. The subjects reported that in the 2024 elections, Gerindra must adapt to social media trends, particularly TikTok, in order to gain Gen Z support for Prabowo Subianto. This adaptation involves using a "serious yet relaxed" political communication style in their brief, light, and straightforward content. The study finds that Gerindra creates such content to present Prabowo as more humanistic, contrasting with his previously known strict and rigid image.
subject: Articles
  topic: section
subject: Principal contact for editorial correspondence
  topic: keywords
subject: gerindra
  topic: keywords
creator: Anggi Aprilia
creator: Feri Firdaus
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 376
ending page: 387
doi: 10.30656/lontar.v12.i2.9300

The Taste, Ritual, and Cultural Essence Within a Bowl of Mie Rebus Belitung
type: item
description: One of the provinces in Indonesia famous for its diverse local cuisine is the Bangka Belitung Province, particularly in Belitung Regency. One of the well-known local dishes from Belitung is Mie Rebus Belitung. Mie Rebus Belitung is a preparation of yellow noodles drenched in hot shrimp broth. This dish is even recognized as an Intangible Cultural Heritage. Besides being considered a filling meal, Mie Rebus Belitung also reflects the culture, identity, and history that form the local identity of Belitung. This research aims to examine the role of the local dish Mie Rebus Belitung in preserving the cultural identity in Belitung. The theories utilized in this research are the Cultural Heritage Theory and the Cultural Representation & Heritage Theory. The research methodology employed is qualitative research. Data were collected through in-depth interviews with cultural experts from Belitung and literature reviews. The result of this research is that Mie Rebus Belitung contains cultural symbolism with potatoes (Dutch), noodles (Chinese), and seafood (Local Belitung). The use of simpor leaves as the wrapping for Mie Rebus Belitung expresses creativity and local identity in Belitung. Mie Rebus Belitung is also a symbol of communication with values that will be conveyed to future generations, either as a standalone dish or packaged in ritual processes such as “makan bedulangâ€ (ritual feasting). The conclusion of this research is that Mie Rebus Belitung is a culinary dish whose history is connected to the arrival of Chinese and Dutch residents in Belitung. The distinctive feature of this dish is the use of simpor leaves as its wrapper. By combining elements from these three cultures, Mie Rebus Belitung becomes a symbol of identity and the cultural richness of Belitung.
subject: Articles
  topic: section
subject: Mie Rebus Belitung
  topic: keywords
subject: Local Specialty Food
  topic: keywords
subject: cultural identity
  topic: keywords
subject: Cultural Preservation
  topic: keywords
subject: Belitung
  topic: keywords
creator: Regitha Anna Mervia
creator: Gerson Ralph Manuel Kho
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 264
ending page: 273
doi: 10.30656/lontar.v12i1.8613

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency
type: item
description: Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of digital tourism promotion is closely related to the digital literacy skills of tourist village managers. This study aims to analyze the digital literacy of the Cibuntu village tourism awareness group (Pokdarwis) in digital promotion activities. The research method used is qualitative with a case study design. Data were obtained from interviews with four members of the Pokdarwis of Cibuntu village in the field of promotional media and observation of the Cibuntu village promotional media. The results showed that the digital literacy of Pokdarwis Cibuntu village has various aspects of digital skills, including information literacy, communication, and collaboration skills, the ability to develop digital content creation, and the ability to secure digital data. Meanwhile, the ability to solve problems using digital technology has not been able to be done, and the ability to create digital content has been done, but not entirely. The contribution of this research shows that the digital literacy skills possessed by the Pokdarwis of Cibuntu village are learned independently through content on social media. The findings are a consideration for tourism village managers in other regions to encourage Pokdarwis members to learn independently about digital promotion activities amid the wealth of information on social media.
subject: Articles
  topic: section
subject: Digital Literacy, Digital Promotion, Pokdarwis, Tourism Village.
  topic: keywords
creator: Yoka Pradana
creator: Aiza Nabila Arifputri
creator: Rizca Haqqu
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 284
ending page: 296
doi: 10.30656/lontar.v12i1.8505

The Influence of Family Communication Patterns on Parenting Agreements for Children with Special Needs
type: item
description: Children with special needs show their own uniqueness and challenges in parenting. Caring for children with special needs requires creating meaning and cooperation among family members. Family communication patterns have a significant impact on how arrangements for caring for children with special needs are formed and implemented. The importance of family communication patterns in the context of parenting agreements for children with special needs cannot be ignored. The relationship between parents and children is the core interaction in the family system. This research aims to explore the influence of family communication patterns on parenting agreements for children with special needs. This research was designed using a descriptive causality survey method with a quantitative approach with a positivism paradigm to test research hypotheses and descriptive analysis, by collecting data from relevant respondents using a digital questionnaire. The results of the significance and hypothesis tests show that the protective and laissez faire variables have a significant value with H0 being accepted, while pluralistic and consensual have an insignificant value with H0 being rejected.
subject: Articles
  topic: section
subject: Care for Children with Special Needs, Communication Patterns, Family Communication
  topic: keywords
creator: Resman Muharul Tambunan
creator: Des Hanafi
creator: Fachmi Ibrahim
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 274
ending page: 283
doi: 10.30656/lontar.v12i1.7969

The Cooking Content Effect in Instagram to Followers' Satisfaction
type: item
description: The tendency for cooking videos to have a long duration to showcase cooking demonstrations is a challenge for Instagram @pattygurlz, as the platform limits the duration to 90 seconds. In addition, in @pattygurlz's Instagram videos, there is no physical appearance of the presenter. This situation is a challenge to persuade Instagram users to be interested in the content. This study aims to identify and analyze the impact of @pattygurlz content on follower satisfaction. This study uses the Uses and gratification theory, where audiences are considered as active voters, evaluating media that can meet their needs. This research uses a quantitative approach with a survey method. The population of this study were Instagram followers @pattygurlz with a sample size of 100. In analyzing the data, researchers conducted validity tests, reliability tests, correlation tests, regression tests, detemination coefficients, and hypothesis tests. The data testing technique is processed using the SPSS version 26 program. The results showed a significant relationship between cooking content and followers' satisfaction. The coefficient of determination shows that 42.9% of followers' satisfaction is influenced by content, while the rest is influenced by other factors.
subject: Articles
  topic: section
subject: Content
  topic: keywords
subject: Instagram
  topic: keywords
subject: Follower satisfaction
  topic: keywords
subject: uses and gratification theory
  topic: keywords
creator: Muhammad Agil Kuncoro
creator: Vina Mahdalena
creator: Rini Riyantini
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 251
ending page: 263
doi: 10.30656/lontar.v12i1.8172

Memes and Interactivity of Facebook Mobile Legends Gamers After the Fall of RRQ
type: item
description: This research aims to determine the level of interactivity in meme postings by netizens during the M4 World Tournament of the game Mobile Legends: Bang Bang (MLBB). Utilizing the Facebook platform, specifically the "Mobile Legends Gamers'' group, this study analyzed 791 comments from 10 group member posts during the period of January 10 - 25, 2022. Employing Thematic Analysis, interactivity dimensions were examined based on the framework of Six Basic Emotions and Message Interactivity. Results indicate that interactivity among group members was high, with various emotions revealed, such as happiness over RRQ's defeat and anger at mistakes made by favorite teams. In conclusion, social media plays a significant role in fostering user interactivity and emotions, especially within the context of gaming communities like MLBB. This study offers valuable insights for the Mobile Legends community and the field of digital communication science, emphasizing how memes are used as a means of communication on social media.
subject: Articles
  topic: section
subject: Mobile Legends Bang-bang
  topic: keywords
subject: Memes
  topic: keywords
subject: Facebook
  topic: keywords
subject: Thematic Analysis
  topic: keywords
subject: Interactivity Concept
  topic: keywords
creator: Dwi Prasetyo Yulianto
creator: Moch Fuad Nasvian
creator: Dimas Rifqi Novica
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 228
ending page: 236
doi: 10.30656/lontar.v12i1.7799

Strategic Communication of Local Government
type: item
description: The implementation of local government affairs in the field of communication is still limited to organizing routine activities that only focus on message production and message dissemination - not focused on communication activities that have a strategic impact on the local government institution itself. The implementation of local government communication affairs should ideally focus on efforts to align programs/activities (planning) with actions (implementation of activities) of each component of regional apparatus to achieve organizational goals and objectives. So that each work unit and regional apparatus has the same direction to work together to carry out various activities that contribute to the achievement of goals and objectives set in the strategic plan. Local government strategic communication in this study is a series of planned activities on information management and practical communication that is prepared based on government administration that provides prospects for benefits for local government institutions; realizing effective internal communication to achieve organizational goals and objectives; building institutional image and reputation; and optimizing institutional communication with the community and stakeholders.
subject: Articles
  topic: section
subject: strategic communication
  topic: keywords
subject: local government
  topic: keywords
subject: internal communication
  topic: keywords
creator: Aries Aries
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 216
ending page: 227
doi: 10.30656/lontar.v12i1.8216

Interpreting Symbols of Cultural Identity Jatiwangi Clay
type: item
description: In 2012, the Central Government of the Republic of Indonesia projected the West Java Strategic Industrial Zone called the Rebana Triangle with 3 points: Cirebon City, Subang Regency, and Majalengka Regency. Since then, a large wave of modern industrialization has entered this area and affected all aspects of community life, including the threat to the existence of local cultural identity. This research aims to explore the meanings of 3 cultural symbols produced by the Jatiwangi Art Factory (JAF), a community of artists based in the Jatiwangi District, Majalengka Regency. Stuart Hall's concept of Cultural Identity serves as the reference basis, and Roland Barthes' Semiotics is used as the research analysis method. The research subjects are JAF, and the research objects are the 3 cultural symbols created by JAF. Data collection was conducted through informal discussions, field observations, the internet, and literature studies from 2000 to 2023. The results of the research show that: the Rampak Genteng Festival is a process of forming strong cultural defenses in mental, geographical, and political spaces. Clay Music is a dominant process of forming defenses in mental space. Meanwhile, Terakota City is the formation of cultural identity defenses in geographical, political, social, and economic spaces.
subject: Articles
  topic: section
subject: Clay Culture, Jatiwangi Art Factory, Roland Barthes Mythology; Stuart Hall Culture Identity
  topic: keywords
creator: Liza Dwi Ratna Dewi
creator: Eko Putra Boediman
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 237
ending page: 250
doi: 10.30656/lontar.v12i1.8281

Audiences’ Perception of Rape Euphemism In the Sexual Violence News in Online Media
type: item
description: Online media is a form of mass media that is close to society, especially in the era of increasingly massive development of information and communication technology. One type of information that the public is interested in in online media is news, especially cases of sexual violence such as rape. Rape is a serious crime because it harms the victim from physical and psychological aspects. Reporting about rape incidents generally applies euphemisms for verbs that represent heinous acts. In some cases of rape, the criminal act is replaced with several words such as "digagahi", "dicabuli", "dirudapaksa", even if the perpetrator is more than one person, the word choice used is "digilir". The aim of this research is to describe public perceptions regarding the replacement of the word rape in reporting about sexual violence in online media. The results of this research found that respondents felt that it was important for the media to replace the word rape because it made the news more polite and more comfortable to read. The pronouns most frequently read by respondents were molested and fucked. Furthermore, this research also found that some word choices actually perpetuate the dominance of perpetrators, who are mostly male, over victims, who are usually women or minors.
subject: Articles
  topic: section
subject: euphemism
  topic: keywords
subject: news
  topic: keywords
subject: online media
  topic: keywords
subject: rape
  topic: keywords
subject: perception
  topic: keywords
creator: Ade Devia Pradipta
creator: Putu Titah Kawitri Resen
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 196
ending page: 204
doi: 10.30656/lontar.v12i1.8225

Marriage Women Select Careers: Indonesian Film Reception Analysis “Dua Hati Biruâ€ (2024)
type: item
description: Film Dua Hati Biru (2024) lifts the drama's genre from the story of young women marrying and entering a conflicting reality of life and gender equality. The film forms the discussion room of both audiences and social media users. The study was intended to analyze the audiences' interpretation of the reception of family conflicts in the film, especially women who got married in their teen years. The study uses qualitative research methods with an encoding/decoding model reception approach and is a research phenomenon. Data is collected by conducting in-depth interviews, observations, and relevant library studies. Research shows the use of the Dua Hati Biru (2024) film audience as the dominant-hegemonic position and the dominant position. The dominant use of the audience is illustrated in the scene showing that women who marry young because they 'married by infants' then face conflicts and consequences that leave themselves with the choice to fully care for household or career affairs. Burial in a negotiating position occurred at scenes showing that caring for children and households was the wife's responsibility.
subject: Articles
  topic: section
subject: Careers
  topic: keywords
subject: Film Reception
  topic: keywords
subject: Teen Marriage
  topic: keywords
subject: Women
  topic: keywords
creator: Afinada Aulia Agani
creator: Triyono Lukmantoro
rights: Copyright (c) 2024 LONTAR: Jurnal Ilmu Komunikasi
date: 2024-06-30
publication date: 2024-06-30
starting page: 205
ending page: 215
doi: 10.30656/lontar.v12i1.8529

Sentiment Analysis On The Conversation Pattern Of The @QUWEENJOJO Account's Apology Regarding Gofar Allegations Of Harassment On Twitter
type: item
description: Social media has become a fundamental necessity for humans, facilitating social interaction and communication which are essential needs as social beings. In the era of social media, information about scandals or controversial actions can spread rapidly and widely. One notable case is Gofar Hilman, where public perception turned negative due to allegations of sexual harassment posted by the @Quweenjojo account. This research explores the sentiments and communication patterns arising from the public apology discussion by @Quweenjojo on Twitter regarding the allegations against Gofar Hilman. The tweets generated diverse responses from the audience, as the accusations of sexual harassment against Gofar Hilman by @Quweenjojo were deemed delusional and false. This study applies communication pattern theory and narrative analysis methods. The findings from the communication pattern theory analysis reveal a circular communication pattern formed during interactions, reflecting equal distribution in communication and decision-making processes. The research identifies predominantly negative sentiments resulting from this interaction. It suggests that public apologies on social media may not always yield positive outcomes for the apologizer and can instead worsen their reputation. The apology by @Quweenjojo could be viewed as an attempt to restore Gofar Hilman's reputation.
subject: Articles
  topic: section
subject: Communication Pattern
  topic: keywords
subject: Narrative Analysis
  topic: keywords
subject: Twitter
  topic: keywords
subject: Sentiment
  topic: keywords
creator: Ludi Azhari Lesmana
creator: Resman Muharul Tambunan
creator: Imsar Gunawan
creator: Safira Hasna
rights: Copyright (c) 2024 http://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-30
publication date: 2024-12-30
starting page: 310
ending page: 321
doi: 10.30656/lontar.v12.i2.7808

Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan
type: item
description: In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.
subject: Articles
  topic: section
subject: Campaign
  topic: keywords
subject: Coal
  topic: keywords
subject: Deadlycoal
  topic: keywords
subject: Indigenous Community
  topic: keywords
creator: Winda Dwi Astuti Zebua
creator: Abdul Rahman
creator: Syifa Astasia Utari
creator: Wisnu Hasanudin
creator: Dwinarko Dwinarko
rights: Copyright (c) 2023 LONTAR: Jurnal Ilmu Komunikasi
date: 2023-12-30
publication date: 2023-12-30
starting page: 185
ending page: 195
doi: 10.30656/lontar.v11i2.7749

Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign
type: item
description: Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosmetics as a support system for teenagers to overcome their skin problems, so that the object in this study is the perception of 'Beauty Bestie' and the subjects are campaign audiences as key informants and psychology experts as expert informants. This study used interpretive qualitative research methods with a phenomenological approach and research data obtained through in-depth interviews, observation, and documentation. Social cognitive theory was used as a foundation for reviewing this research and Van Kaam's phenomenological data analysis techniques were used to analyze data findings with data analysis units oriented to the stage of perception formation by Julia T. Wood and DeVito. The results showed that the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign has been formed in the campaign audience to the stage of recall. This research is only limited to the formation of the perception of 'Beauty Bestie' in the Emina Beauty Bestie Day campaign, so that future research can further analyze the perception of 'Beauty Bestie' in the campaign audience in terms of brand positioning, brand image, or sales. Keywords: Beauty Standards; Formation of perception; Beauty Bestie; Campaign
subject: Articles
  topic: section
subject: Beauty Bestie
  topic: keywords
subject: Emina Beauty Bestie Day
  topic: keywords
subject: Beauty Stigma
  topic: keywords
creator: Nyoman Indy Tavipiana Wirata
creator: Rah Utami Nugrahani
rights: Copyright (c) 2023 LONTAR: Jurnal Ilmu Komunikasi
date: 2023-12-30
publication date: 2023-12-30
starting page: 169
ending page: 176
doi: 10.30656/lontar.v11i2.7772

Commodification of Content in the Soap Opera “Si Doel Anak Sekolahanâ€
type: item
description: Commodification is the process of transforming use value into exchange value. The soap opera Si Doel Anak Sekolahan is the result of efforts to change from a use value that can entertain into an exchange value that brings financial benefits. These shows attract a large audience, which attractive to advertisers in various ways. This show is repeated every year from 2011 to 2023. This research uses a critical perspective by looking at the political economy of media. The concept of content commodification offered by Vincent Mosco became the scalpel for this research. Data for this study comes from the main source, namely the soap opera "Si Doel Anak Sekolahan" on RCTI. Meanwhile, additional data such as observations and documentation were obtained from literature studies, literature and internet searches. The results of research show that the soap opera drama series Si Doel Anak Sekolahan contains content commodification in the form of advertisements in the form of billboards, there are also advertisements in the form of squeeze frames. Media institutions have the power determine what programs will be made into new commodities on the television. Every program produced by media institution is a marriage between the economic system and the political system.
subject: Articles
  topic: section
subject: Content
  topic: keywords
subject: Economics
  topic: keywords
subject: Media
  topic: keywords
subject: Politics
  topic: keywords
subject: Television Shows
  topic: keywords
creator: Farah Laila Fazriah
creator: Sigit Surahman
creator: Yudhistira Ardi Poetra
rights: Copyright (c) 2023 LONTAR: Jurnal Ilmu Komunikasi
date: 2023-12-30
publication date: 2023-12-30
starting page: 149
ending page: 156
doi: 10.30656/lontar.v11i2.7743

The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z
type: item
description: The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a brand-focused lifestyle among the youth. Hence, a research initiative was undertaken to elucidate how Generation Z perceives luxury brands. Employing an interpretative phenomenological analysis (IPA) within a constructivist framework, alongside a qualitative exploratory approach, the study aimed to uncover participants' interpretations of luxury brands. Data were acquired through interviews, subsequently subjected to analysis using methodologies outlined by Smith, Flowers, and Larkin. The research findings underscored that one of the catalysts for this phenomenon lies in Generation Z's aspiration for acknowledgment and acceptance within society. Financial, functional, social, and individual values collectively contribute to shaping the significance attached to luxury brands among this demographic. Generation Z holds the belief that social validation can be garnered by enhancing their standard of living or social status through the adoption of luxury brands, fostering hedonism and brand-conscious behavior.
subject: Articles
  topic: section
subject: Brand Minded
  topic: keywords
subject: Flexing
  topic: keywords
subject: Hedonism
  topic: keywords
subject: Luxury Brand
  topic: keywords
creator: Cindy Wijaya
creator: Intan Primadini
rights: Copyright (c) 2023 LONTAR: Jurnal Ilmu Komunikasi
date: 2023-12-30
publication date: 2023-12-30
starting page: 128
ending page: 136
doi: 10.30656/lontar.v11i2.7285