LONTAR: Jurnal Ilmu Komunikasi

Wasting Food Practice on Tiktok: Micro-Fame, Profit, and Trendiness

Alfi Syahriyani — 2023-12-30

This research aims to investigate the phenomenon of wasting food practice, which once became a trend on TikTok, during pandemic era. This study utilizes a qualitative method with elaboration and literature review on several research related to the issue. The analysis revealed that the emergence of wasting food content trends on TikTok was related to the coherence between globalization as the root of the era of technological progress, the ideology of capitalism driven by changes in people's mindsets, and active participatory culture as capitalist behavior that promotes the wasting food content for the sake of individual satisfaction (fame and trendiness) and profit. This study also concluded that TikTok served as the social media which offered public benefit in the form of creative video content that might violate the social norms.

The Impact of The Body Shop #FightForSisterhood Campaign on Public Attitudes Towards Sexual Violence

Anggita Rahma Shela Suwarsih — 2023-12-30

Prior research has identified a link between Public Relations (PR) campaigns and public attitudes toward specific issues. Currently, Indonesia is grappling with a surge in sexual violence cases. In 2022, a Ministry of Women's Empowerment and Child Protection (Kemen PPPA) report recorded 25,050 cases of violence against women, representing 79.9% of all victims. Responding to this concerning trend, The Body Shop (TBS) Indonesia launched the TBS #FightforSisterhood PR campaign, dedicated to addressing sexual violence. This study seeks to evaluate the impact of the TBS #FightforSisterhood campaign on public attitudes regarding sexual violence. Key concepts encompass PR campaigns, attitudes, sexual violence, and the stimulus-response (SOR) theory. Utilizing a quantitative approach, data was collected through surveys from followers of the @thebodyshopindo.impact account, totaling 10,300 respondents. Non-probability purposive sampling yielded a sample size of 100 followers, determined using Slovin's formula. Data analysis involved simple linear regression conducted with SPSS software. Results from the study reveal a significant positive impact of the TBS #FightforSisterhood PR campaign on public attitudes toward sexual violence. This research underscores the potential for brands to drive meaningful change on pressing social issues when campaigns are executed thoroughly, highlighting their power to effect social change.

The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z

Cindy Wijaya — 2023-12-30

The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a brand-focused lifestyle among the youth. Hence, a research initiative was undertaken to elucidate how Generation Z perceives luxury brands. Employing an interpretative phenomenological analysis (IPA) within a constructivist framework, alongside a qualitative exploratory approach, the study aimed to uncover participants' interpretations of luxury brands. Data were acquired through interviews, subsequently subjected to analysis using methodologies outlined by Smith, Flowers, and Larkin. The research findings underscored that one of the catalysts for this phenomenon lies in Generation Z's aspiration for acknowledgment and acceptance within society. Financial, functional, social, and individual values collectively contribute to shaping the significance attached to luxury brands among this demographic. Generation Z holds the belief that social validation can be garnered by enhancing their standard of living or social status through the adoption of luxury brands, fostering hedonism and brand-conscious behavior.

Big Data Analysis Of Banten Community Information Consumption After The Decline of The Covid 19 Case

Darwis Sagita — 2023-12-30

This research explains the information consumption of Banten people after the decline of the covid 19 case. What information themes are communicated by the community about Banten on social media. This research was conducted with a qualitative approach by discussing the results of data mining searches (data retrieval on social media through applications), while the application used is NodeXL. The following are the results of this study; among the five aspects of information that researchers examined the data (health, education, economy, tourism, and politics), health information was the least communicated (both one-way and two-way) by the community. Meanwhile, politics and tourism are the most communicated aspects of social media. It can be said that the communication behavior of the community about Banten Province on YouTube social media is generally not dominated by two-way or more communication models. Feedback only occurs on certain information themes. The theme of political information and tourism is the most two-way or more. Meanwhile, health information is the least discussed and does not generate much feedback. It can be concluded that health information is no longer a public concern after the decline in covid 19 cases.

Commodification of Content in the Soap Opera “Si Doel Anak Sekolahan”

Farah Laila Fazriah — 2023-12-30

Commodification is the process of transforming use value into exchange value. The soap opera Si Doel Anak Sekolahan is the result of efforts to change from a use value that can entertain into an exchange value that brings financial benefits. These shows attract a large audience, which attractive to advertisers in various ways. This show is repeated every year from 2011 to 2023. This research uses a critical perspective by looking at the political economy of media. The concept of content commodification offered by Vincent Mosco became the scalpel for this research. Data for this study comes from the main source, namely the soap opera "Si Doel Anak Sekolahan" on RCTI. Meanwhile, additional data such as observations and documentation were obtained from literature studies, literature and internet searches. The results of research show that the soap opera drama series Si Doel Anak Sekolahan contains content commodification in the form of advertisements in the form of billboards, there are also advertisements in the form of squeeze frames. Media institutions have the power determine what programs will be made into new commodities on the television. Every program produced by media institution is a marriage between the economic system and the political system.

Instagram's Role in Inducing Event-Related Social Anxiety for Public Engagement

Helen Fransisca — 2023-12-30

This study aims to illustrate the social anxiety occurring on the Instagram, which creates social influence among individuals regarding entertainment events. This is closely related to the desire of community members to attend Coldplay concerts in Indonesia and neighbouring countries such as Malaysia, the Philippines, Singapore, and Thailand. Therefore, the research question raised is "How can the use of Instagram in creating social anxiety in organizing live events affects the public interest?" The approach used in this study is a qualitative approach with a phenomenological research method. The unit of analysis used is individuals with purposive sampling technique. Data collection was carried out through semi-structured in-depth interviews and relevant literature studies. The theory used in this study is the Uses and Gratification theory because users are active audiences who interact on Instagram. Additionally, this study also incorporates several related concepts such as Social anxiety, social influence, and New media. The study findings reveal that many Instagram users experience anxiety regarding the one-day Coldplay concert in Indonesia. As a result, many fans are interested in attending Coldplay concerts held in several neighbouring countries of Indonesia. This indicates that content on Instagram plays a significant role in shaping community interest.

Analysis of 'Beauty Bestie' Perceptions Built in Emina Beauty Bestie Day Campaign

Nyoman Indy Tavipiana Wirata — 2023-12-30

Beauty has become a hot topic in public discussions, especially adolescent girls with various definitions of 'beautiful' that exist. However, the influence of technology has created specific beauty standards. In the transition process, adolescents begin to realize the importance of physical appearance to affect their self-confidence. This study analyzes the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign by Emina Cosmetics as a support system for teenagers to overcome their skin problems, so that the object in this study is the perception of 'Beauty Bestie' and the subjects are campaign audiences as key informants and psychology experts as expert informants. This study used interpretive qualitative research methods with a phenomenological approach and research data obtained through in-depth interviews, observation, and documentation. Social cognitive theory was used as a foundation for reviewing this research and Van Kaam's phenomenological data analysis techniques were used to analyze data findings with data analysis units oriented to the stage of perception formation by Julia T. Wood and DeVito. The results showed that the perception of 'Beauty Bestie' built in the Emina Beauty Bestie Day campaign has been formed in the campaign audience to the stage of recall. This research is only limited to the formation of the perception of 'Beauty Bestie' in the Emina Beauty Bestie Day campaign, so that future research can further analyze the perception of 'Beauty Bestie' in the campaign audience in terms of brand positioning, brand image, or sales.

Keywords: Beauty Standards; Formation of perception; Beauty Bestie; Campaign

Mandiri FM Cilegon Radio Broadcasting Management Strategy in Attracting Listeners' Interest in The Nyenyore Program

Rico Fajar Baskoro — 2023-12-30

Nyenyore is one of the broadcast programs on Radio Mandiri FM Cilegon. This program provides musical entertainment and information about community activities in the afternoon. However, this program is relatively new, this makes it difficult for Radio Mandiri FM to get listeners due to the decreasing intensity of conventional radio listeners and other private radio broadcasting institutions that have long broadcast primetime programs. To overcome this, proper management of radio broadcasting is needed so that the jam program can be packaged properly. This study uses a post-positivist paradigm through a qualitative approach using the case study method, because it will explore the performance of human resources in broadcasting management. This study uses interview data collection techniques, observation and documentation. The results of this study indicate the stages of planning, organizing, directing and giving influence and supervision carried out by broadcasting management in managing the Nyenyore program.

Deadly Coal Social Campaign in Environmental Policy Advocacy for Indigenous Community of Kalimantan

Winda Dwi Astuti Zebua — 2023-12-30

In the midst of the high production of coal to meet the energy needs of society, JATAM strives to carry out a social campaign for environmental advocacy in the indigenous communities of Kalimantan. The purpose of this article is to describe the management of JATAM's deadly coal campaign in advocating for the environmental rights of indigenous communities in Kalimantan due to coal mining activities. A qualitative research approach was chosen to uncover data to address these objectives. The data collection techniques employed were interviews and documentation through online media monitoring. The data analysis technique utilized three stages: data reduction, data presentation, and drawing conclusions. The results obtained indicate that the campaign aims to advocate for the rights of indigenous communities in Kalimantan to have a safe and healthy environment without mining contamination. The primary target audience includes indigenous communities and the government. In its implementation, JATAM engages in discussions and provides writing training for indigenous communities. Furthermore, JATAM collaborates with Greenpeace and other international NGOs to conduct on-the-ground lobbying of government policies through various actions. The targeted communities have shown a change in attitude and behavior, demonstrating acceptance and willingness to learn about the impacts of mining and their rights to life in their indigenous land.