“Analysis of Contradictory Messages in Advertisements (Semiotic Analysis of Citra Advertisement Version ‘Pancarkan Ragam Cantik Kulit Indonesia’)”. LONTAR: Jurnal Ilmu Komunikasi, vol. 13, no. 2, Dec. 2025, pp. 555-63, https://doi.org/10.30656/lontar.v13.i2.11605.