Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products. LONTAR: Jurnal Ilmu Komunikasi, [S. l.], v. 12, n. 2, p. 355–365, 2024. DOI: 10.30656/lontar.v12.i2.9229. Disponível em: https://e-jurnal.lppmunsera.org/index.php/LONTAR/article/view/9229. Acesso em: 19 jun. 2025.