Increasing Marketing Knowledge Through Social Media For Farmers in Sukaraja Baru Village, South Indralaya

Authors

  • Lishapsari Prihatini Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka, Palembang
  • Icuk M. Sakir Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka
  • Wahidin Wahidin Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka
  • Agustin Rozalena Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka
  • Dody Saputra Jaya Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka
  • Windi Rafila Putri Sekolah Tinggi Ilmu Sosial dan Politik Candradimuka

DOI:

https://doi.org/10.30656/ka.v5i2.5478

Keywords:

Desa Sukaraja Baru Indralaya Selatan, pemasaran di media sosial, pembibitan buah, pengenalan media digital

Abstract

The problem experienced by Sukaraja Baru Village, South Indralaya District, Ogan Ilir Regency is the limitations in marketing the production of fruit seeds that are produced from generation to generation. In fact, the production of fruit seed cultivation carried out by farmers in Sukaraja Baru Village is very varied. Several types of fruit seeds are cultivated, such as key citrus fruits, longan, water guava, durian, and others. However, it is miserable that this very large asset is still not being noticed or not known by the general public, especially South Sumatra. This is due to the lack of promotion or dissemination of information on this fruit seed center. Therefore, the pur this activity aims to increase farmers' knowledge keting their fruit nurseries. The implementation method for this assistance is through counseling and training aimed at increasing the knowledgeimprovingties of farmers.

The results of this training activity show that farmers' knowledge of understanding the benefits of social media as an alternative to promoting fruit seed production. In addition, farmers also get experience creating content for social media, such as Instagram and Facebook.               

Downloads

Download data is not yet available.

References

Bachtiar, I. H., Toalib1, R., Supiati, Paerah, A., & Nur, A. M. (2022). Pelatihan Pemanfaatan Media Sosial Sebagai Alternatif Peningkatan Kesejahteraan Perempuan di Desa Jenetaesa. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 5(3), . 224-229. https://doi.org/10.33330/jurdimas.v5i3.972
Rozalena, A. (2020). Creative content on the digital campaign tokopedia “seller story.” Jurnal Komunikasi: Malaysian Journal of Communication, 36(4), 157–171. https://doi.org/10.17576/JKMJC-2020-3604-10
Rozalena, A., & Dewi, S. K. (2017). Manajemen Pendidikan dan Pelatihan bagi Karyawan. Raih Asa Sukses.
Suranto, Sari, D. E., Narimo, S., Ulfatun, T., Mustofa, R. H., Suwandi, J., Syah, M. F. J., Jatmika, S., Wahyudi, T. N., Asmawan, M. C., Setiyawan, Y. A., & Hendawan, H. A. (2022). Optimalisasi Penggunaan Digital Marketing Melalui Sosial Media dan E-Commerce pada Industri Kecil Menengah di Desa Kingkang, Kabupaten Klaten. J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat), 6(1), 123–136.
Thoriq, A. (2022). No Title. Kumparan.Com. https://kumparan.com/urbanid/ogan-ilir-miliki-desa-sentra-pembibitan-buah-buahan-1yu2m9MrGma/full

Downloads

Published

2023-07-03

Issue

Vol. 5 No. 2 (2023)

Section

Articles

License

Author(s) retain the copyright of articles published in this journal, with first publication rights granted to KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT This Work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.  This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

 

Creative Commons License
This work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.