The Assistance Of Digital Marketing As Marketing Strategy Of Catfish Cultivation Business In Sidakarya Village
Abstract views: 114
,
PDF downloads: 162
Abstract
With the COVID-19 outbreak that has hit the whole world, many economic sectors have declined and have suffered a lot of losses, even in Indonesia itself is still trying hard to restore the domestic economy by imposing restrictions on all areas of the islands of Java and Bali. One of the businesses affected is Catfish Cultivation in Sidakarya Village, therefore socialization and training are needed regarding improving business management through the use of digital marketing technology. The purpose of this service activity is to increase knowledge and awareness as well as innovate business managers to increase sales, market crops and foster good relationships with consumers. The methods used are (1) initial & planning stages; (2) the implementation stage of making ; (3) the stage of mentoring (monitoring); (4) evaluation & final stage. Providing socialization and understanding education to business managers regarding online media and business location information media that are currently trending and can be used as a medium in marketing products in the midst of the Covid-19 pandemic as an effort to handle problems that are currently happening in the village catfish farming business. Sidakarya. The results of this activity are the creation of social media accounts and google maps, logo design and product upload templates.
Downloads
References
Farell, G., Thamrin, T., & Novid, I. (2019). Pelatihan pemanfaatan digital marketing dalam pengembangan pemasaran dan kewirausahaan UKM pada Kota Sawahlunto. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 19(1), 42-47.
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Pada Ukm Dalam Menghadapi Era Industri 4.0. JCES (Journal of Character Education Society), 3(3), 651-659.
Julianti, L., Sulatra, I. K., & Putri, N. P. R. A. (2022, January). Peningkatan Strategi Pemasaran Melalui Pelatihan Pembuatan Media Promosi Digital Marketing Pada Pemilik Umkm Astri Lele Di Desa Peguyangan Kaja. In Prosiding Seminar Regional Pengabdian Kepada Masyarakat Universitas Mahasaraswati Denpasar di Masa Pandemi Covid-19 Tahun 2021 (pp. 146-153).
Muhardono, A., & Satrio, D. (2021). Pelatihan Dan Pendampingan Digital Marketing Bagi Pelaku Umkm Di Desa Kertoharjo Kelurahan Kuripan Kertoharjo. E-Amal: Jurnal Pengabdian Kepada Masyarakat, 1(3), 359-368.
Novianti, K. R., Roz, K., & Sa'diyah, C. (2021). Pendampingan Digital Marketing Sebagai Strategi Pemasaran Usaha Budidaya Lele. Jurnal Aplikasi Dan Inovasi IPTEKS" SOLIDITAS"(J-SOLID), 4(2), 187-193.
Prawoto, E., Susilawati, H., & Faqih, N. (2018). Strategi Inovasi Produk Olahan dan Manajemen Pemasaran Guna Meningkatkan Daya Jual Lele (UKM Peternak Lele di Desa Kalibeber, Mojotengah, Wonosobo). Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ, 5(1), 123-127.
Pujianto, A. (2020, November). Peningkatan Manajemen Pengelolaan Usaha Ternak Lele Melalui Pemanfaatan Teknologi Aplikasi Berbasis Online. In Prosiding Seminar Hasil Pengabdian Masyarakat (Vol. 1, No. 1, pp. 1-6).
Sopian, A., Parmo, P., Putra, Z. M., & Wijaya, M. S. (2021). Meningkatkan Penjualan Produk Olahan Ikan Lele Dimasa Pandemi Dengan Teknologi Pengemasan dan Penjualan Online Di Desa Cogreg Parung Bogor. Jurnal Abdi Masyarakat Humanis, 3(1).
Stiadi, M., Herlinudinkhaji, D., Ariyanti, Y. D. P., & Erwanti, N. (2021). Pelatihan Pemanfaatan Digital Marketing Dalam Pengembangan Pemasaran Bagi Pelaku UMKM. Bakti Banua: Jurnal Pengabdian Kepada Masyarakat, 2(1), 8-11.
Zaman, M. B., & Sucipto, H. (2021). Penyuluhan Peningkatan Manajemen Pengelolaan Usaha Ternak Lele Melalui Pemanfaatan Teknologi Berbasis Digital. COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat, 1(7), 279-286.
Copyright (c) 2022 Ni Made Rini Darmayanti, Kadek Devi Kalfika Anggria Wardani, Gusi Putu Lestara Permana
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author(s) retain the copyright of articles published in this journal, with first publication rights granted to KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT This Work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.
