Strategi Branding Dan Pemasaran Produk Home Industry “Keripik Talas” Di Kelurahan Padangsambian, Denpasar

Abstract

This community service activity is carried out in the "taro chips" home industry in Padangsambian Village, West Denpasar District, Denpasar City, Bali. Home Industry is a form of Micro, Small, and Medium Enterprises (MSMEs). With the increase in the number of home industries each year, there is no awareness of the importance of branding and the ability to do branding (packaging and labeling) and market their products. Therefore, the implementation of this activity aims to educate and provide new skills to this home industry owner regarding the importance of branding (packaging and labeling) as well as good and attractive marketing to achieve increased sales. The method used is a model of counseling and mentoring on appropriate and attractive packaging, labeling, and marketing for "taro chips". The result of this community service activity is counseling on the importance of branding and marketing. Furthermore, assistance is carried out on branding (packaging and label design) and marketing with recommended platforms so that products become more attractive, as well as add added value and product sales.Keripik Talas, Pengemasan, Pelabelan, Pemasaran