Peningkatan Keunggulan Produk Melalui Penyuluhan Strategi Pemasaran Produk Umkm Desa Kadubereum Kecamatan Pabuaran, Kabupaten Serang

Authors

  • nugrahini kusumawati Universitas Bina Bangsa Banten
  • Surti Zahra Universitas Bina Bangsa

DOI:

https://doi.org/10.30656/ka.v3i1.2317

Keywords:

Keywords: Enhanced product excellence, counseling, marketing strategies

Abstract

Abstract

Increasing the resilience of one's family with an increase in economic resources for families. Kadubereum village has a lot of natural potential that can be processed by people to become processed products. UMKM problem in Kadubereum village has not been the amount of natural potential to be a product that has a selling value, and for those who already utilize the natural potential in the village is still constrained by the marketing of its products. To assist UMKM in providing solutions then the implementation methods used after the survey, then provide counseling on marketing strategies and product development training. The result is to add insight and public knowledge about marketing strategies and product development.

Keywords: Enhanced product excellence, counseling, marketing strategies

 

References

‘Arti, Tujuan Dan Manfaat Berwirausaha’ <https://www.kompasiana.com/didiy46.kompasiana.com/552b73316ea8347f4e8b45a8/artitujuandan-manfaat-berwirausaha>
Masitoh, Martina Rahmawati, Lina Marliana Dewi, Deni Sunaryo, and Hermansyah Andi Wibowo, ‘Peningkatan Kesejahteraan Melalui Penyuluhan Kewirausahaan Pada Warga PKK Di Dusun Nanggulan, Kabupaten Sleman’, Kaibon Abhinaya : Jurnal Pengabdian Masyarakat, 1.1 (2019), 24 <https://doi.org/10.30656/ka.v1i1.978>
Pengembangan, Balai, Pendidikan Anak, and Usia Dini, I | Buku Seri Orang Tua: Penguatan Ketahanan Keluarga

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Published

2021-01-06

Issue

Vol. 3 No. 1 (2021)

Section

Articles

License

Author(s) retain the copyright of articles published in this journal, with first publication rights granted to KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT This Work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.  This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

 

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This work by KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT is licensed under a Creative Commons Attribution 4.0 International License.