Pemberdayaan Usaha Mikro di Desa Segoro Tambak Kabupaten Sidoarjo Melalui Akun Marketplace
DOI:
https://doi.org/10.30656/ka.v8i2.10929Keywords:
Pemsarana Digital, Marketplace, SidoarjoAbstract
Program pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan pemasaran digital pelaku usaha mikro Bina Mandiri di Desa SegoroTambak, Kecamatan Sedati, Kabupaten Sidoarjo melalui pendampingan pembuatan akun marketplace. Permasalahan utama yang dihadapi adalah terbatasnya jangkauan pasar, rendahnya literasi digital, serta minimnya pemahaman dalam memanfaatkan platform digital. Metode yang digunakan meliputi observasi, pelatihan, wawancara, pendampingan, dan pemantauan lanjutan. Pelatihan diikuti oleh 14 pelaku usaha mikro, sedangkan pendampingan pembuatan akun marketplace melibatkan 20 pelaku usaha mikro. Tim Universitas Surabaya memfasilitasi pembuatan akun pada platform Shopee, ShopeeFood, GoFood, dan Paxel untuk enam UMKM, yaitu Ma'la Grilled Fish, Onde-Onde Bu Azizah, Icha Presto, Kitchen Yuyun, Raesha Shop, dan Batari Shaka. Hasil evaluasi terha dap 13 peserta menunjukkan bahwa 92,3% peserta tertarik menggunakan marketplace, 53,8% sangat tertarik mempelajari strategi pemasaran digital, dan 46% menyatakan fitur marketplace mudah digunakan. Program ini berhasil meningkatkan literasi digital, kesiapan UMKM memanfaatkan pemasaran digital, serta memperluas peluang jangkauan pasar dan peningkatan penjualan.
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