PENDAMPINGAN PENGEMBANGAN POTENSI DESA WISATA BERBASIS ALAM DALAM RANGKA MENGEMBANGKAN POTENSI LOKAL MASYARAKAT DESA BULUKERTO

Atik Purmiyati; nonny Anggela; Sri Wahyuni

doi:10.30656/jjgssf71

Authors

Atik Purmiyati Airlangga University
nonny anggela Airlangga university
Sri Wahyuni Airlangga university

DOI:

https://doi.org/10.30656/jjgssf71

Keywords:

Agricultural Product, Focus Group Discussion, Marketing, Value added, SDGs

Abstract

Bulukerto Village, Bumiaji District, Batu City is an agriculture-based village and the majority work as farmers. Sales of agricultural products tend to have low added value. This community service activity was carried out with the aim of increasing the income of the people of Bulukerto Village and as a form of implementing the third goal of Sustainable Development Goals (SDG's), namely improving community welfare by processing agricultural products so that they can increase added value and provide market expansion strategies by utilizing marketing. by online. The community service stage is carried out by conducting structured interviews using questionnaires and conducting Focus Group Discussions (FGD). Monitoring and evaluation activities are carried out online. The result of monitoring and evaluation is that there is an increase in skills in conducting online marketing but there are still obstacles to capital for product innovation.

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Pendampingan Pengembangan Potensi Desa Wisata Berbasis Alam Dalam Rangka Mengembangkan Potensi Lokal Masyarakat Desa Bulukerto

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