Pengaruh Merchandising Dan Fasilitas Terhadap Impulse Buying Di Minimarket Alfamart Sumampir Di Cilegon

Alma, Buchari. 2005. Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta, Bandung. Arifianti, Ria. 2010. Pengaruh Atribut Supermarket terhadap Impulse Buying (Survei pada Supermarket di Kota Bandung). Jurnal Pendidikan Manajemen Bisnis. Vol. 9, No. 17. Arikunto. 2008. Penelitian Tindakan Kelas. Jakarta: PT. Bumi Aksara. Artana, I Putu W., Wisesa, I Gusti Bagus S., Setiawan, I Komang., Utami, Ni Luh Putu Mita P., Yasa, Ni Nyoman Kerti., dan Jatra, Made. 2019. Pengaruh Store Atmosphere, Display Product, Dan Price Discount Terhadap Impulse Buying. E-Jurnal Ekonomi dan Bisnis Universitas Udayana. Vol 8, No. 4, pp. 369-394. Hendri. 2005. Pemasaran Ritel. Jakarta: Gramedia Pustaka Utama. Huda, Miftahul. 2017. Pengaruh Merchandising Dan Promotion Terhadap Impulse Buying Pada Konsumen Toko Basmalah Sidogiri. Journal Knowledge Industrial Engineering. Vol. 4, No. 2. Kotler, Philip. 1997. Manajemen Pemasaran. : Analisa, Perencanaan, Implikasi dan Kontrol, Jilid I. PT Prenhallindo, Jakarta. Park, Jihye dan Sharon J. Lennon. 2006. Psychological and Environmental Antencendents of Impulse Buying Tendency in The Multichannel Shopping Context. Journal of Consumer Marketing, 23(2): 58-68. Pascaningrum, Erminati. 2017. Visual Merchandise Dan Atmosfer Toko: Pengaruhnya Terhadap Keputusan Pembelian Impuls. JIEP: Jurnal Ilmu Ekonomi dan Pembangunan. Vol. 17, No. 1, pp. 23-40. Prayoga, I Made Surya. 2021. Pengaruh Store Atmosphere, Promotion, Dan Merchandising Terhadap Impulse Buying Pada Pelanggan Clandy’s Cabang Buluh Indah Denpasar. Jurnal Ilmu Manajemen. Vol. 11 No. 1. Sudarsono, J. G. 2017. Pengaruh Visual Merchandising Terhadap Impulse Buying Melalui Positive Emotion Pada Zara Surabaya. Jurnal Manajemen Pemasaran. Vol. 11. No 1., pp. 16-25. Sugiyono, 2004. Metode Penelitian Bisnis : Penerbit CV. Alfabeta : Bandung. ________ 2010. Metode Penelitian Kuantitatif dan Kualitatif dan R & D. Bandung : Alfabeta. Sumayang, Lulu. 2003. Dasar-Dasar Manajemen Produksi dan Operasi, Salemba Empat, Jakarta. Tjiptono, F., dan Chandra, G. 2016. Service, Quality, & Satisfaction. Edisi 4. Yogyakarta: Penerbit ANDI. Tjiptono, Fandy. 2001. Kualitas Jasa : Pengukuran, Keterbatasan dan Implikasi Manajerial, majalah Manajemen Usahawan Indonesia. Jakarta. Utami, Christina Whidya. 2008. Manajemen Barang Dagangan dalam Bisnis Riteil. Publishing Bayumedia, Malang. Verplanken, B. dan Herabadi, A. 2001. Individual Differences In Impulse Buying Tendency: Feeling And No Thinking. European Journal of Personality, Vol. 15. November/December Supplement 1, hal. 71-83.

  • Gugup Tugi Prihatma Universitas Serang Raya
  • Martina Rahmawati Masitoh Universitas Serang Raya
  • Abdul Fatah Universitas Serang Raya
Abstract views: 93 , pdf (Bahasa Indonesia) downloads: 90

Abstract

The research was conducted by looking at the phenomenon of society in unplanned purchases, especially at the Alfamart Sumampir minimarket in Cilegon by looking at respondents as buyers of merchandising and public facilities provided by minimarkets as a stimulus. Many factors can affect Impulse Buying including Merchandising and Facilities. The research method uses quantitative methods. This research is a survey research. The number of samples in this study were 100 respondents from the Alfamart Sumampir minimarket in Cilegon and Merchandising as the independent variable. The aims of this research are to (1) examine the effect of merchandising on product impulse buying; (2) Testing the effect of the facility on impulse buying; (3) Testing the effect of merchandising and facilities simultaneously affecting the impulse buying of products at the Alfamart Sumampir minimarket in Cilegon. The results showed that: (1) There was a positive and significant effect between Merchandising on Impulse Buying; (2) There is a positive and significant influence between the Facilities on Impulse Buying; (3) There is a positive and significant influence between Merchandising and Facilities simultaneously on Impulse Buying.

 

Key Words : Merchandising, Fasilitas, dan Impulse Buying

Downloads

Download data is not yet available.
Published
2021-12-23